5 Reasons Why Google Ads Is What Your Business Needs in 2022

The digital marketing world is changing and evolving. In the past, there were a few ways to advertise your business on the internet. You could buy ads on search engines, social media sites, or other websites. But now there are many more options for you to use.

The new offerings are overwhelming and it can be difficult to know what’s best for you and your business. That is where the team at In Front Marketing comes into play – work with us to develop your google marketing plan now.

That’s why we created In Front – A True marketing team that helps you navigate the new digital marketing landscape and choose the right advertising methods for your business. With In Front, you can be confident that you’re making the best choice for your company with our guidance every step of the way!

1. Generate More Leads

If you’re trying to get more leads for your business, Google Ads may be the perfect solution for you. This is because Google Ads is an inexpensive and highly effective way to generate leads for your business.

Google Ads allows you to create ad campaigns that target the types of customers you want to reach. So, if you want to reach customers in a certain area, or if you want to reach customers with a certain income level, for example, you can easily create an ad campaign that will do just that.

The goal of lead generation is to get potential customers to convert into leads. Lead generation campaigns can be built for organic or inorganic traffic. Organic campaigns are those that are created for free, such as through content marketing and social media. Inorganic campaigns are those that are paid for, such as ads on Google AdWords or Facebook Ads.

The focus of this traffic is on certain segments and variables that they want to target. For example, they may focus on specific age ranges, genders, or geographies. Lead generation campaigns can be broken down into three main categories: consumer-targeted campaigns, B2B-targeted campaigns, and channel-targeted campaigns. This information allows us to really develop your strategy based on your needs.

2. Gain Insight into Your Audience and Customers

One of the unique aspects of Google Ads is that you can easily see who is visiting your website. This allows you to gather information about your customers, so you can adjust your marketing strategies to match your audience. You can also see which ads are working and which ones aren’t, and thus you can adjust your ad campaigns to ensure that your ad budget is being used as efficiently as possible.

3. Get Featured on Google’s Front Page

Google wants to help you get more customers and increase your business’s success! With Google Ads, you can appear on the front page of Google and improve your business’s overall visibility. This means that your ad can potentially get featured on the front page of Google and receive millions of views. This will ensure that potential customers are able to find your brand easily, which means more leads and more conversions.

4. You See Fast, Transparent Results

Google Advertising provides advertisers with the ability to see their results in a timely and transparent manner.

Google Advertising allows advertisers to see their results in a timely and transparent manner. This is an advantage for advertisers because they can see the success of their campaigns and make changes as needed. They are able to measure their results through analytics tools, curated content, monitoring, and data-driven strategies.

The team here at In Front Marketing takes pride in a collaborative approach when it comes to including Google Advertising into your marketing strategy – for many reasons!

Through Google Ads, you can easily track the success of your ad campaigns and optimize them as needed. As your campaigns improve, you’ll be able to see more leads and more customers coming to you.

When introducing your Google Ads into your marketing plan – you will need to account for a few moving variables, as Google takes into consideration a few of the following key metrics:

~ Keywords
~ Focus on User Experience
~ Location
~ Speeding up Sales Cycle
~ Mobile First Approach
~ Earn trust through Search Engines

5. Seamless Integration with Google Search

Unlike other ad platforms, Google Ads is built specifically for Google Search. There are millions of people who use Google Search to find products, services, and information, so it makes sense that your ad would be featured here. The fact that you can seamlessly integrate your Google Ads with Google Search makes it easier for users to find your business and enjoy a seamless experience, which helps customers feel more confident about your products and services.


Google Ads is a great way to get more leads and customers for your business. If you’re a small business owner, you should definitely consider giving Google Ads a try for your business. You’ll find a lot of useful features and great help from Google’s customer support, and you’ll be able to increase your ad spending as needed.

If you want to have a campaign that drives results and ѕhоwѕ оff the best of your brand, you’ll need the help of a reliable marketing agency. In Front Marketing is the smart choice when it comes to digital marketing. We are a results-driven agency offering social advertising, content creation, and Google Ads services, among others. Partner with us today and let our team work with you on a campaign іmрrоvеment strategy together!

6 Common Content Marketing Mistakes That You Should Avoid

In recent years, more and more companies are utilizing digital marketing because it’s the easiest way to market their products and services. Because many people are constantly using their gadgets to browse the web, this presents an opportunity for marketers to target them. However, this alone isn’t enough because proper strategies, such as content marketing, must be used.

Content marketing is creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience to drive profitable customer action. When customers engage with your content, they’re more likely to take the steps you want, such as making a purchase, signing up for a newsletter, or requesting more information about your product or service. Of course, this isn’t a one-and-done process because you might make mistakes that can jeopardize your content marketing strategies. Naturally, these mistakes should be avoided, and these include:

#1 – Not Establishing a Clear Goal

Marketing is a constant process. A company needs to have a clear goal in mind before embarking on any marketing campaign. Without a clear goal, it will be difficult to measure the campaign’s success and determine whether or not it was worth the investment.

For example, if you’re trying to increase brand awareness, you’ll need to track metrics like reach and impressions. If you’re trying to generate leads, you’ll need to track things like click-through rates and conversion rates. And if you’re trying to drive sales, you’ll need to track things like order value and customer lifetime value.

#2 – Not Prioritizing Your Target Market

Your target market is the people most likely to buy your product or service. When you’re first starting, trying to appeal to everyone is tempting, but this is a mistake. It’s much better to focus on a specific group of people and then expand from there.

If you’re unsure who your target market is, it’s worth conducting market research or surveying your potential customers. This will help you get a better idea of who you should be targeting with your marketing efforts. Establishing where you are in the market share will allow you to create a solid foundation when it comes to your marketing tactics and strategy. 

#3 – Concentrating on the Hard Sell

Hard sell refers to selling a product or service forcefully or aggressively. This type of selling is often seen as pushy and can turn potential customers away. While you must be clear about what you’re selling, it’s also important to remember that people don’t like to be sold to. You’ll likely turn potential customers off if you come across as pushy or sales-y.

Instead, focus on building relationships and providing value. Be genuine and helpful, and people will be more likely to do business with you. This will go a very long way when it comes to retention and customer loyalty.

#4 – Not Adding a Clear Call to Action (CTA)

The call to action (CTA) is an integral part of a marketing campaign because it tells prospects what to do next. The CTA should be specific, clear, and easy to understand. For example, if you’re running a webinar campaign, your CTA could be “Register for the webinar.” If you’re running a contest, your CTA could be “Enter the contest.”

If your CTA is unclear or too complicated, prospects may not take the desired action. Make sure your CTAs are simple and to the point so that prospects know exactly what to do next. This is sometimes referenced to the buyer journey – what are the steps that you want your audience to engage in while visiting your site. 

#5 – Failing to Engage with Your Prospects

Again, your target market isn’t going to just come to you. You have to go out and engage with them. There are several ways of doing this, including social media and direct messaging. You’re missing out on many potential customers if you’re not doing it.

Remember, Social Media does not have to be overwhelming – just a consistent message to your audience. You can also go ahead and respond as a company, therefore building that relationship and solidifying your value to your clients.

#6 – Producing Non-substantial Content

Above all else, you should always create substantial content that’s worth something to your audience. If you’re constantly churning out short, lightweight pieces, your readers will quickly lose interest. Ensure that each content you produce is well-researched and packed with helpful information.

Here are some ideas that may assist in your marketing content having some consistency:

Run a Social Media Takeover.

Share some relevant Content from a supplier.

Educate your audience on topics that they are searching for.


Content marketing is a strategic approach focused on producing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. When done right, it can drive customer action, leading to profit on your end. All that matters is producing substantial content to ensure your prospects keep coming back to you. if you find that you struggle to build a strategy with the information that you currently have, then perhaps it is a good idea to reach out to see how our team at In Front Marketing can assist you.

We understand the dynamic needs of businesses, so we develop solutions to ensure your audience sees you and your goals are met. Reach out today and allow us to build your strategy! If you’re looking for a digital marketing agency in Calgary, with a focus on Content Creation, In Front Marketing can help you!

5 Ways to Create High-Quality Content for Your Business

As the demand for quality content continues to rise, so does the pressure on marketers to produce engaging and effective material. However, with so many different content marketing examples out there, it can be difficult to know where to start. 

Creating content is only half the battle. The other half is making sure that your content is effective and actually helps you achieve your marketing goals. Unfortunately, too many businesses focus on quantity over quality when it comes to their content. They churn out blog post after blog post, but they’re not seeing the results they want.

Content is the backbone of every successful marketing campaign. It’s what defines your brand, it’s what gets people to take action and it’s what separates you from your competitors. Content is not just about putting words on a page. It’s about understanding the audience and creating content that resonates with them.

The goal of content should be to engage the audience, not just execute marketing goals. Here are a few tips for writing for your audience:

– Know your target market: What are their interests? What do they like to talk about? How do they speak? What makes them laugh or cry? The more you know about them, the better you can write for them

It is true that creating high-quality content can be a challenge – But it’s worth it if you want to succeed with your content marketing plan. Here are a few tips to help you create content that converts for your business.

1. Know Your Audience

Before you start creating content, you need to know who you’re writing for. What are their needs and wants? What are their pain points? 

Creating content without understanding your audience is like shooting in the dark. You may occasionally hit your target, but more often than not you’ll miss.

That’s why, before you start creating any kind of content, it’s essential that you take the time to understand who your audience is so you can create content that is relevant and interesting to 


Knowing your audience is key to successful copywriting. Understanding their needs, wants, pain points and conversion points will help you create content that resonates with them.

Understanding your audience is the first step to successful copywriting. It helps you understand what they need, want, and what their pain points are. Once you know this, it will be easier for you to create content that resonates with them and converts better.

2. Make It Shareable

One of the best ways to create high-quality content for your business is to make it shareable. There are a number of ways to do this, but one of the most effective is to focus on creating evergreen content–content that will remain relevant and useful long after it’s first published. This could include guides, how-tos, tips, or even just listicles that offer valuable information for your target audience. 

Another way to make your content more shareable is by adding social sharing buttons to each piece you publish. This makes it easy for readers to share your content with their own networks and helps increase its reach online. 

Shareable content is the new standard. It is the only way to get your message out there and make it stick. The key to creating shareable content is not just about creating something that people will find interesting, but also about what you can offer them in exchange for their time and attention. People are much more likely to share a post if it offers them something in return for their time and attention, such as an interesting article, a free course or a discount voucher.

3. Make It Personal

While content marketing is all about creating engaging and useful content, you shouldn’t forget that your content is ultimately designed to sell. It should be interesting, entertaining, and valuable to your audience, but it should also communicate your brand’s core message, and it should ultimately encourage your audience to take action.

That’s why, when creating content, you need to put yourself in your audience’s shoes. By adopting your audience’s perspective, you’ll be better able to understand what kind of content will appeal to them. You’ll also be able to develop content that better reflects your brand’s personality and goals.

A lot of businesses are using content marketing to grow their business, but it can be difficult to know where to start. One way is to make sure you are designing your content with a personal touch. This means that you should tailor your content and messages in a way that reflects who you are as a company, what your goals are, and what you want potential customers to do after reading your content.

4. Use Strong Headlines

A great headline will entice readers to click through and read your article, even if they weren’t initially interested in the topic or your business. It should draw your reader in and keep them engaged. Not only do they help make your content more shareable and increase the likelihood of conversions, but they also help improve SEO.

Writing great headlines is the key to making sure that your content converts. This is why it’s essential that you spend some time crafting a great headline for each piece of content that you publish.

Headlines are one of the most important parts of any content as they have to be catchy and informative at the same time. Headlines should be able to tell the reader what they will find in the article while being enticing enough to make them read it.

Good headlines should also be informative and captivating. They should not only tell you what is inside but also why you need to read it. There are many ways to execute a good headline, but there are some general guidelines that can help improve your headlines.

Some of these include improving SEO or domain authority by using keywords and phrases, making sure that your headlines are responsive for various devices, or keeping them short and simple so that readers don’t get bored with long sentences.

5. Make It Well Written

Good writing is important in any field, but it’s especially important in communication. When you write, you want to make sure that your message is clear and easy to understand. You also want to make sure that your writing is well-written and free of mistakes.

When you write, it’s important to be mindful of the reader. You don’t want them to get lost or find something confusing in your writing. It’s also important that your sentences are clear and easy to read. And finally, it’s crucial that you have good grammar and punctuation so the reader knows what you mean when they read what you wrote.

In addition to keeping the reader’s attention, clear and well-written content will help make sure that your message gets across to your audience. A reader will be less likely to stick around if the content is confusing or difficult to understand.


Creating high-quality content is essential if you want to succeed with content marketing. By following these tips, you’ll be well on your way to creating content that is interesting, valuable, and ultimately leads to conversions.

In Front Marketing is a digital marketing agency in Calgary that specializes in creating high-quality content that attracts and converts. We create and implement custom digital marketing plans for startups and small businesses. Let us help build your brand through a quality content strategy plan. Contact us today to get started!

4 Ways Social Media Advertising Can Help Your Business

Social media is a powerful channel of communication. It is a place to not only post content, but also a place to engage with your customers.

It’s important to understand that social media is not just about posting content and waiting for customers to find it. You need to proactively engage with your existing and potential customers in order to stay relevant in their eyes.

There are many ways you can do this, including: posting content, engaging with others on social media, using ads on different channels, and re-engaging old customers.

Let’s discuss a bit further how these impact your digital channels.

1. Segment Your Target Audience

Typically, social media networks like Facebook, Twitter, and Instagram all allow you to target specific groups of people. For example, you can target people in the same region, in a different country, with a particular interest, or a specific gender.

Segmenting your audience is key to remarketing. The first step is to identify who your business applies to.

It’s important to know the channels that your audience prefers. For example, if you’re a clothing retailer, you’ll want to know whether your customers prefer online shopping or in-store shopping. You’ll also want to know what media they consume and what their demographic and geographical information is.

Interests are also important because it helps you understand what type of content they prefer and how they want it delivered (text, video, audio). It will also help you keep up with the latest trends in their industry so that you can better target them with new products or services.

2. Access a Variety of Ads

Social media advertising includes a variety of ad types and formats you can use. So, you can use the different ad types and formats to target different people within your target audience.

Display ads are the most common type of online ad and they are becoming more popular. They are also the most cost-effective way to reach your target demographic.

Video is becoming more popular as well because it is much more engaging than text, which means that people will watch it for longer and it is easier to understand. Video ads also tend to have higher conversion rates than other formats because people are drawn in by the visuals and then stay for the message.

Ultimately, you just need to learn how to use the correct format and type of ad to your advantage. There is a strategy – so let’s collaborate today on yours!

3. Re-Engage Old Customers or Website Visitors

Social media is a convenient way to stay connected with your old customers or website visitors. You can use this to your advantage by offering them discounts, freebies, and other deals for re-engaging with your brand.

The internet has made it easy for people to find products and services from all over the world. This means that they can find what they want,  when they want it, and at a cheaper price. With the availability of so much information online, it’s hard for companies to retain their customers.

Companies need to put in more effort in order to stay connected with their customers. They need to show that they are still interested in their customers by sending them special offers or discounts. They can also use remarketing techniques to keep showing ads on other websites that the customer has visited before – this is a convenient way of engaging with old customers and website audiences.

What is working for you? and what is not? It is a discussion that is worth having for your business.

4. Gather Insights and Reports on User Behavior

If you use social media advertising platforms, you can learn about the behaviour of your customers. You can gather information about their demographics, interests, websites, and social media accounts.

Data and analytics are important for business growth, innovation and strategy. They teach us what works, what doesn’t work and how to improve our strategy – especially when it comes to our marketing strategy! 

Data is the key to success in today’s digital world. It helps us learn about our target market, understand their behaviour and needs so we can provide them with what they want. Data also helps us measure the success of our marketing campaigns and find out where we need to do more work so that we can achieve business goals.

Final Thoughts 

Social media advertising can be beneficial for your business. It can help you to gain awareness, traction and future projection.

Social media advertising is a great way to market your business, while offering an affordable and effective way to reach a wide audience. It offers real-time feedback and allows you the ability to curate to specific audiences. 

Including social Media Advertising in your Marketing strategy is an integral part of every business. It helps you gain recognition in the market, generate more revenue, and establish your brand image. Hence it is important to have a strategy that aligns with your goals and objectives so that you can achieve them successfully.

It helps in achieving the company’s goals and objectives by bringing in new customers, retaining current customers, and building loyalty.

With results-driven data to back our company mission – we work to provide you with a transparent approach to your social media needs!

The Pivotal Role Social Media Plays in Boosting Your Digital Marketing Strategy

As a business owner, you may be looking for some strategies that can help you plant your business awareness in the digital space. Well, your search ends here. Social media marketing is the best tool you can use to spread awareness about your brand and also create a long-term relationship with your audience.

You may have paid advertising campaigns that can help you spread awareness about your brand, but these campaigns are not effective for a long time. They can only help you achieve a small number of conversions.

But the really effective way of marketing and advertising is to grow your business on social media platforms. That’s why we say that social media marketing is at the heart of digital marketing strategies.

How Exactly Can Social Media Help Take Your Digital Marketing to the Next Level?

1. Create More Meaningful Relationships with Your Customers

Social media marketing is not just about selling. It is about creating meaningful relationships with your subscribers and sharing valuable information with them. Social media is one of the most important platforms for people to express themselves and connect with each other.

A more meaningful relationship with your customers can be created by providing them with valuable content. This includes sharing information about the company, its products, and services, as well as stories about the founders.

There are more important platforms for expression and connection that you can use to make your customers feel like they are part of a community. These include Facebook, Twitter, Instagram, Snapchat and others.

If you have a budget amount to promote your brand, then social media marketing could be your best bet to get genuine customers. It will also help you create a positive image of your brand.

2. Manage Your Reputation

When you run a business, you may come across different kinds of situations – some positive and some negative. You can use social media marketing to manage your reputation and resolve any negative situation that you may come across. You can also use it to build a positive impression of your brand.

Reputation management is a critical aspect of marketing. It is not just about public relations, it is about managing the public perception of your brand. In an era where social media has become the primary way for people to share and comment on brands, it is important for companies to monitor their reputation.

It is also important for companies to be proactive in resolving negative experiences. A good way to do this would be by building a positive impression of your brand that can overshadow any negative experiences a customer may have had with your company.

Additionally, you can leverage social media to correct any misinformation about your brand or to resolve any customer complaints. That’s why it is important to build a strong community on social media.

3. Build a Strong Brand Loyalty

In this digital world, social media is a key platform for building brand loyalty. That’s because social media is a free platform where everyone can ask questions, share their thoughts, and express their feelings about the brand.

The key to building strong brand loyalty is to know your customer persona. Knowing who your client or prospective client is will help you curate and build brand loyalty. This can be done through segmentation, which is the process of dividing a market into segments that share similar needs, wants and desires.

There are many ways to segment a market: by demographics, psychographics, geography and more. One way to segment a market is by demographics, which includes age range, gender and income level. Another way to segment a market is by psychographics, which includes personality type, values and interests.

If the brand is responding to their queries and complaints in a polite manner, then it will surely win the hearts of the customers.

4. Enhance Your Brand Image 

Social media marketing is a very effective way of enhancing the brand image of your business. In this digital space, businesses need to become more transparent, and they must share a strong brand statement. It goes without saying that your target audience is always on social media platforms.

Brand image is a critical aspect of any business. It is important to understand that brand image goes beyond the logo and the products. When you are considering your brand image, you need to take into account how you want your customers to perceive your company, what values you want them to associate with it, and how you want them to feel when they interact with it.

A Brand Guide or a Brand Book will help you stay consistent when it comes to the company’s branding. It also helps employees understand the company’s branding and what they should be doing on social media so that they represent the company in an authentic way.

If you want to truly build a long-lasting relationship with your target audience, then you need to build a strong image of your brand. You can do this by sharing valuable and genuine information on social media platforms.

5. Keep Up with Competitors

Social media marketing is a great way of keeping an eye on your competitors and making quicker decisions. If you are following the right social media strategies, then you will be aware of what your competitors are doing.

You can use social media to monitor the activities of your competitors and see what works for them. It is also a great way of learning about the latest trends and staying ahead of your competitors.

The best way to keep up with your competitors is to be aware of what they are doing. Social media is a great place to do this. You can see what they are posting, how many likes and shares they get, what type of content they are sharing and so on.

This will help you make quicker decisions because you will know where you stand against your competitors. You can also use the information to create content that is more relevant for the audience and that will generate more engagement.

The Bottom Line: The Power of Social Media in Maximizing Your Digital Marketing and Strengthening Your Online Presence

Social media is one of the most powerful marketing tools that you can use to help your business reach the next level. If you want to maximize your digital marketing efforts and strengthen your online presence, then you need to leverage social media platforms wisely.

Are You Looking for the Best Marketing Companies in Calgary?

Do you want to create an online marketing strategy for your business? Are you looking for an experienced digital marketing agency that can help you promote your business online? Then you have come to the right place. We can help you develop an effective digital marketing strategy that is sure to increase your sales.

When it comes to digital marketing strategies, including social media management, you can’t get any better than In Front Marketing. We are a leading digital marketing firm in Calgary that can help you take your digital marketing to the next level.

4 Notable Reasons Why You Should Hire an Advertising Agency

The world of marketing and advertising is changing and with it, the strategies that are used. As technology continues to evolve, so do the ways in which we communicate with one another. The way that we advertise has changed dramatically over the years.

Some people may think that because a company has a large budget for marketing, their advertising needs will be met. This is not always the case as there are many different aspects of advertising that need to be considered when creating an advertisement campaign.

There are four notable reasons why smart business owners understand they need to invest in marketing and advertising:

  1. it can save cost on hiring a new employee
  2. it can save you time
  3. it can help you develop your brand
  4. it can help you maximize your conversions

Savings is Key!

Hiring new and dedicated employees is definitely expensive, and if you are thinking of getting top-level talent – trust us when we say that it will cost you a pretty penny. But what if we told you that there was a way to get the same caliber of talent, with the same level of dedication, for a fraction of the price?

Enter agency freelancing.

Agency freelancing is the process of hiring an individual or company to fulfill your marketing needs

without having to take on any long-term commitments. With agency freelancing, your company can hire one person for one project or hire many people for many projects. You can even hire an entire team – your In Front Marketing Team

Time is Precious – Lets save you time!

Every business owner understands the value of time. Hiring an ad agency allows your team to focus on the areas it excels in. This way, your company can focus on what it does best and let the agency handle the rest.

In today’s world, the way we work is changing. Workplaces are becoming more dynamic and flexible. Businesses are looking for partners that can provide them with an edge in a highly competitive market. This is why many companies have turned to advertising agencies to help them with marketing and branding efforts.

An advertising agency such as In Front Marketing can help your business in many ways. We will be able to provide you with a new perspective and fresh ideas on how to promote your company, as well as give you access to their team of experts who have years of experience in this field.

Building your Brand – One digital step at a time.

Developing a brand is not an easy process, which is probably why even the most experienced businesses struggle to do it. An article in Forbes, “The 10 Steps to Building a Brand”, outlines the steps to developing a successful brand. The article states that one of the most important aspects of developing a successful brand is understanding your industry. This means that you need to take the time to research your competitors as well as identify what they do well and what they don’t do so well.

Generate business engagement is also another important aspect of developing a successful brand. Engagement can be done through social media posts, advertisements or customer reviews and testimonials.

Saving time is saving money!

Most companies are not getting the most out of their advertising budget. They are either not using it effectively or they are not spending enough on it.

Google Adwords is a great place to start because it can help you get more customers and make more money. It can also help you find new customer segments, understand customer behavior, and increase your conversion rates. In Google Adwords, make sure you choose the right metrics to measure your campaign’s success. But there is a lot to learn about Google Adwords before you can use it successfully, hence where we come in. Contact us today to learn how you can get your business In Front of your market.


We hope this article proves to be useful when it comes to helping you gain a better understanding of how advertising agencies can help your business grow. While it may seem like a significant investment, directing resources towards advertising will help you achieve your short-term and long-term goals. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions for your business.

If you’re looking for an advertising agency in Calgary, In Front Marketing has got you covered, Digital advertising is an essential piece of almost every business today. What was once high traffic and low interest has now become a centerpiece in the world of marketing. We are able to track the value of each ad, and perfect its message and strategic placement for your audience. For top of mind awareness, and high converting performance, give us a call, and we’ll find the best solution for you.

Important Components of an Effective Marketing Plan

The internet has brought with it an unprecedented amount of competition. The internet of things is becoming such a large tool for so many businesses. This allows us to find, evaluate and choose products and services at our fingertips, which also means that businesses are having to utilize more of these tools to have the competitive edge to draw and engage their potential customers. By using digital marketing, companies can offer customers access to products and services that they simply could not get any other way.

Furthermore, digital marketing allows businesses to position themselves from the competition through niche targeting, often referred to as “micro-targeting.” By pinpointing certain groups of people within their targeted audience, businesses can cater their marketing campaigns directly to their consumers. Does your marketing strategy have focus pages? Do you know what the next 6 months brings?

If you want your business to have a successful venture into the online world, you need to ensure that your digital marketing plan has the following components:

1 – Responsive Website Design

Your online presence begins with an attractive and functional website. A user-friendly website is vital to building a powerful and long-lasting relationship with your potential customers. User friendly across different devices allow you to have the dynamic ability to reach your customer base.

A website is the first aspect of your digital marketing plan. The overall design of your website says a lot about your brand, as it’s usually where customers and clients first encounter your business. A professionally designed website will make consumers want to do business with you. Understanding your needs and budget is simple with a discovery call with our team. We can provide a quote based on your company and scope of work, while working to create a strategic plan that includes your website and potential marketing phases.

Responsive web design is a technique that allows designers to create a website that will look good on any device. This means that the user journey will be smooth and conversion points will be clean. It also means that the website will generate traffic and bring in leads for your business. See where this is going……..

Creating a smooth user journey is key when it comes to building your brand, audience and executing your marketing plan. Think Conversion rate optimization strategy while also realizing that you can not break the bank on the marketing plan – at least until we do our job and prove our return on investment.

2 – Solid SEO Strategy

A strong search engine optimization (SEO) strategy is a vital component of any digital marketing campaign. Your website exists only to convince your customers to buy a product or service. The only way to do that is to make your website visible to as many potential customers as possible.

SEO, which entails putting your website in the best position possible to be found in search engine results, is arguably the most effective way of reaching an organic audience. That search function on browsers comes in handy for so many reasons.

SEO campaigns include keyword research, website optimization, links, and other factors that search engines can utilize to determine your website’s relevance to a search query. Once again, looping back to that search function.

A good way to start an SEO campaign is by using the right keywords in your content, backlinks, and social media posts. Having a content strategy will help you create more compelling content that will rank higher on search engines. Optimizing your website can be done with various tools like Google Webmaster Tools or the Yoast plugin for WordPress. Lastly, technical SEO includes things like having a sitemap or XML site map and making sure your URLs are readable and not messy.

This is also not a short term goal – this strategy is a long term and solid foundation to your marketing strategy. We advise clients this phase is at least 6 months to see solid results, so with communication and transparency – you will have the opportunity to grow and build your brand on your website to achieve the goals that you want.

3 – Social Media Marketing

Social media marketing is an integral part of any digital marketing campaign.  With Social Media being widely accessible to the majority of people, across different devices and platforms, it creates space in the digital world for social media marketing. Platforms such as Facebook, Instagram and LinkedIn are valuable marketing platforms – especially for social advertising.

It is a great way for businesses to reach out to people and get their attention. Social media marketing has become one of the most popular ways for companies to advertise themselves, especially because it is free and easy to use. Businesses can use social media sites such as Facebook, Instagram and LinkedIn in order to market their products or services by engaging with customers, building an audience or educating.

Companies can display their products and services through social media platforms, connect directly with consumers, and build a following of engaged and interested consumers.

4 – Paid Advertising

Paid advertising is a form of marketing that involves the purchase of space in media to promote a product or service. It is one of the most inexpensive and competitive platforms for driving traffic and lead generation.

The main objective of paid advertising is to increase sales by driving potential customers to a company’s products or services. Paid advertising can be carried out through digital channels such as social media, search engine optimization, and display ads.

Digital marketing campaigns that neglect to include paid advertising are incomplete. Paid advertising is cheap, simple to set up, and can provide a significant return on investment. Especially on large and competitive platforms such as Google Adwords, paid advertising can effectively drive targeted traffic to your website. There are so many tools when it comes to paid advertising – that it really comes down to asking your company:

How fast can we handle growth?

How much is our budget?

What are our goals?

Then it becomes the magic of creating a digital marketing strategy to execute the above – now that is what we call a win-win.

5 – Video Marketing

Video is another growing form of marketing that is valuable in a digital marketing campaign. Online videos, such as YouTube videos, can be a powerful form of communication and presentation. It can show consumers that your company is dynamic, engaging, and relatable. Videos are often an effective way of branding a company to engage consumers.

There are many different forms of video content that are used on a daily basis. Educational, introductory, short form, long form, documentaries, case studies, testimonials and personalized videos are at our fingertips – it just becomes the question of how do we use these to benefit our brand! 

Content Creation is crucial to building your website and other channels, which can also include blogs, social media management, and as mentioned – Video


In the modern business landscape, digital marketing is an essential tool. With the explosion of the internet, consumers have unprecedented access to products and services. To be successful, businesses need a competitive edge over the competition. By using digital marketing and having these key components, companies can offer customers access to products and services that they simply could not get any other way. 

If you’re looking to work with a reliable Calgary digital marketing agency, In Front Marketing has you covered. We develop effective strategies backed by data and make sure you get the results your business needs. Call us today so we can find the perfect strategy for your business.

Building Functional Ads

Getting the most from creative services in ad design.

Have you looked at the price of a good creative agency lately? One that gets you great ads on time, works normal business hours and isn’t your niece’s best friend who’s getting an art diploma?

It’s not cheap.

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As a result, many small to medium businesses blow most of their budget on work by big creative agencies. This leaves little money to spend on getting the ad where it actually needs to go: in front of the right audience. Then, when their big, expensive ad underperforms, they are unsure where they went wrong.

Untangling creative

The problem with creative isn’t that it’s too expensive – the time and effort a good design firm will invest into a re-brand or an advertisement is huge.

The problem is that creative occupies a strange space in advertising.

In effect, creative design is both the bones of every ad, as well as its style. If you look at an advertisement as a pyramid, with the foundational aspects at the bottom and the ‘nice to have’ aspects at the top, it would look as follows:

  • Messaging is the foundation of your ad; the idea you’re trying to communicate.
  • Ad creation builds a piece of advertising around your message.
  • Medium/Traffic is placing that ad in front of the right audience.
  • Branding/Creative ensures your ad is performing to its top potential.

The first three levels of the pyramid are integral: you need a message, an ad and an audience. However, that top-tier Branding/Creative isn’t. When you have the budget for high-level creative, the cost is worth it. However, for those who don’t have the budget, that big, initial spend makes advertising prohibitively expensive.

The key for businesses with constrained ad budgets is to balance ad spend across the foundational aspects of an ad – and that means avoiding big ticket creative design.

Creating A More Functional Ad

To help these businesses, IFM offers in-house ad design to support our traffic/medium services. To make sure our ads perform how they should, we follow a few data-derived insights we’ve found to be incredibly powerful.

Our ad creation process:

K.I.S.S. (or Keep It Simple Stupid)

Less is more. This isn’t just a design concept for us – it’s backed by real numbers, and proven through constant iteration and refining over years of ad creation. Over and over, we’ve seen ridiculously simple ads out-perform complex, overly-designed ones.

Good messaging lasts

No matter how great your ad design is, it will fall flat without a cogent message. Good messaging is foundational, and will ensure even the most mundane ads stick with your audience. Whether you need all new messaging, or need to simplify an idea, we can help refine what you want to communicate to your audience.

Branding vs calls to action

Branding ensures the recognizability of your ads, so you can create a relationship with your customers. A call to action compels viewers to move to the next step, i.e., pursuing that relationship, and working with you. By balancing your ads with consistent branding and CTAs, your ad will be more effective.

Partnering with freelance creatives

While that high-level design isn’t essential to the success of your ad, good design and good designers are. We’ve cultivated relationships with some of the best, most dependable creatives, helping to both keep costs down, and ensure quality work for our clients. 

Balancing your ad budget 

For any business dealing with a constrained ad budget, it’s important to strike a balance between ad creation and media buying. Paying big design firms big money just to create an ad doesn’t make sense if it hampers your ability to get your ad out there, in front of your ideal audience. 

There are tons of options out there (like yours truly) who can work with you to get the most out of your ad budget, giving you functional ads with powerful messaging – and featured in the right space: where your potential customers are watching.

So what are you waiting for? Reach out and let’s talk.
Contact Us Today

The Power of Organic Social for your Business

Social media trends move so fast it seems like the only people able to keep up are in middle school.

Facebook turns into Instagram, then Snapchat and TikTok and now Clubhouse and House Party are joining the, well, ahh, party (?).

It’s enough to make your head spin.

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The good news is, your business doesn’t have to chase the trends to make the most of your social media presence.

To help you get the most out of your social media, we talked with Tarila Uti, our Social Media Maven.

“Social media is basically about community building,” she said.

Why creating a community through social media is essential

Traditionally, media and advertising was unidirectional. Businesses created messaging to sell their brand and their product/service, but the person on the receiving end had no ability to respond.

But without extensive research with each step, this method can lead to a general disconnect from your clients that affects your advertising ROI.

But with social, it’s different.

“Social media is a two-way street,” Tarila said.

That makes it a very powerful tool for businesses as it can be used both to convey and gather information. 

According to Tarila, five of the greatest benefits of staying up-to-date with social media are:

#1: Establishes a solid online presence

With social media, you can create a richer experience for people who are looking to reach out to your brand.

“Your social media is like a second website,” Tarila said. “So when people first learn about your brand, they go to your website. After that, most people go to social media pages: Facebook, Instagram, Twitter, wherever to learn more about the company and understand it a bit more.”

That gives your business extra time to create a relationship with customers, build your brand, and walk a lead down the path to a conversion.

#2 Builds a stronger, more connected community

Every business works within a community or niche, and finding that community is one of the best ways to really make your advertising shine. When you know where your community is, how they talk about themselves, and what they’re looking for, you can not only improve your messaging – but laser-focus that messaging accordingly.

“Posting on social media is basically speaking to your followers and speaking to your community,” Tarila said. “So, with social media, you can build a good community, and build some hype around your business and about your brand.”

Social media also allows you to be a part of building that community to create new potential customers. Through search and hashtags, you can grow your audience by introducing your brand to new people.

#3 Allows you to truly listen to your customers

To build community, you cannot treat social media like advertising. Instead, you need to treat your community like a community, which is where that two-way street comes into play. Where before you simply talked to your audience, with social media, you need to equally learn to listen to what they’re saying – and let them know you hear them

“Social media is super duper important for listening and learning,” Tarila said. “Through comments, feedback, and looking at your insights, you can tell what people like and don’t like about your brand or about your products.”

This can include both responding in the comments section, following and interacting with the right people.

So, while a great website is a one-and-done experience, great social media requires consistency.

#4 Offers a direct communication tool 

As social media companies streamline direct messaging (DM) across platforms (like Facebook merging Messenger and Instagram Direct Messages), more and more people are using social media to speak directly with companies.

“Many customers today will go straight to a brand’s page to comment to say they had an issue,” Tarila said. 

With phone and email, this may seem redundant, but it’s often the first choice, and the choice they feel most comfortable with, especially for the younger generation. By giving your customers, and prospective customers their preferred option, you open a door they’re more willing to step through. That increased communication will give you greater engagement – a key performance indicator on social media.

#5 Creates a cost-effective approach to advertising

Perhaps the greatest reason to focus on social media is its ROI. With a wide reach and little upfront cost, social media can offer a striking return on investment for those who take the time to learn its secrets.

“If done properly, organic social can help you reach new audiences and increase your engagement rate which in turn leads to conversions,” Tarila said.

And that’s without paying for ads. That means your only cost is the time it takes to post and communicate with your community – which can be very enlightening anyway.

Our data-heavy approach to social media

Of course, the problem is: social media is so vast that it’s incredibly easy to get lost in the shifting seas of information.

For our clients, we combat this by front-loading our work with intensive research to ensure we’re headed in the right direction before we even begin.

“My approach is first of all understanding the business, what kind of business it is, and if they have any social media pages already,” Tarila said.

After talking directly to stakeholders in the business, and surveying any social media presence it has, the research phase begins.

Our social media team takes a deep dive into:

  • Follower demographics 
  • Competitor’s strategies
  • Ideal posting times and strategies
  • Hashtags
  • Brand voice
  • Which channels are right for your business
  • Who your business should follow

With a complete understanding of how to move forward, Tarila and the team then execute on it. 

“The goal is to drive engagement,” Tarila said, “loads of engagement. So, likes, comments, feedback, which in turn increase in leads and conversions.” 

The value of the right team

We talk with so many business owners who are ready to give up on social media because it requires such a diverse set of skills, such a consistent effort and, at the end of the day, it isn’t moving the needle.

Employing the right team changes all of that, and makes social media make sense. Currently, our team includes copywriters, photographers and researchers who consistently work to ensure our client’s social media is found by their ideal audience..

“We have dealt with a lot of businesses, and we know what works and what doesn’t,” Tarila said. ”We have the data, we have the research, and we have the experience to help.”

For more information on how you can take one item off your (very full) plate and make your social media presence shine, email Tarila or contact her on social media now or reach out to the IFM right now ~ Click Here.

IFM’s Top 100 Magazine Feature

We’re excited to announce we’ve been featured in the Top 100 Magazine in both The Top 100 Canadian Professionals and The Top 40 Under 40.

We first learned about this months ago but had to keep our lips sealed and wait for the actual magazine to come out. For those who’ve dealt with print magazines, you know this takes a long time – especially for someone used to instantaneous digital ads.

It’s been tough, but finally, we can tell everyone.

This is a great honour for us, and we’re so happy that taking the leap from employee to self-employed to push for a change in the industry has led to this.

From the ground floor to Top 100 in 5 years.

Since we started In Front Marketing in 2015, we knew we wanted to do things differently in the advertising arena. But, we never anticipated the success we’ve seen.

IFM started out as a way for both of us (Dave and John) to do advertising right. After working in the industry for years, we knew the then-current method of asking for money in exchange for a handful of promises and more ‘impressions’ wasn’t going to cut it.

With technology always advancing to gather more information, and our clients pushing for more from their ad-spend, we knew it was time to change. But the corporation didn’t.

That’s why we walked away.

That was a big step. The opportunity was there, but there were no guarantees for success.

Now, just five(ish) years later, we’ve been able to create change in our industry by focusing on data and the return on investment for every campaign and every client. As we’ve gained momentum, we’ve gone from self-employed to employers. This has been an exciting time as we grow to meet the needs of our customers and offer a great place for others with the same drive for excellence to work.

This honour is further vindication for those two guys (that’s us) who stepped out to make a change.

The prestige of the Top 100 Magazine

Read in over 30 countries, Top 100 Magazine publishes a range of career-specific content, highlighting industry leaders, academic institutions, Fortune 500 companies, private and public businesses, and social media influencers.

Those featured in the magazine are chosen through nominations or through proprietary software that searches social media, blog posts, peer reviews and Google indices. 

After the first round of nominations, the magazine’s R&D department manually analyzes each candidate to choose the businesses and individuals that will ultimately be featured.

With over 400,000 readers online and another 20,000 in print, this puts IFM, and our unique digital advertising approach, in front (sorry, couldn’t resist) of hundreds of thousands of people, including C-level executives, attorneys, doctors, entrepreneurs and academics.

We’re so excited at the chance to introduce our data-driven approach to new clients across the world.

Thanks for celebrating with us!