• IFM’s Top 100 Magazine Feature

    We’re excited to announce we’ve been featured in the Top 100 Magazine in both The Top 100 Canadian Professionals and The Top 40 Under 40. We first learned about this months ago but had to keep our lips sealed and wait for the actual magazine to come out. For those who’ve dealt with print magazines, […]

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  • Building Functional Ads

    Building Functional Ads Getting the most from creative services in ad design. Have you looked at the price of a good creative agency lately? One that gets you great ads on time, works normal business hours and isn’t your niece’s best friend who’s getting an art diploma? It’s not cheap. via GIPHY As a result, […]

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  • Death Of The Pixel

    Death of the Pixel Long the Golden Goose for advertisers, the pixel has recently become the cookie monster under the bed. For marketers, the third-party tracking completely changed the game online. It gave us the power to track the ROI of advertising budgets, refine our campaigns, and show our clients exactly how online advertising made […]

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  • Looking Past The Click – Non-Unique Conversions – Know Your Data

    The Importance of Non-Unique Conversions Everyone’s after that unique click. It’s a simple, clear and easily trackable KPI for business owners and advertising firms that really makes it feel like digital advertising is moving the needle. But, advertising isn’t that simple. Though it may feel good to look at all those brand new customers rolling […]

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  • The Flexibility of Google Ads The IFM Way

    The Flexibility of Google Ads – The IFM Way Search drives sales. Whether it’s a search inspired by billboards, banner ads, podcast placements, if you don’t pop up on the search engine results page when your audience looks for you, your ad isn’t as effective as it COULD and SHOULD be. The flip side is […]

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  • Welcome Mathew to the IFM Team!

    Mathew Pust – Digital Campaign Manager / Traffic Appreciator Mathew is our ‘Traffic Appreciator’ – the man who takes all the separate pieces of a digital campaign and fits them together to ensure every ad converts. He likes to dive into those reams of data headfirst, swimming around way in the deep end to create […]

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  • Employee Showcase, Brie Pettigrew

    Brie Pettigrew Our resident advertising expert, Brie’s poised to make a splash here at IFM with her extensive experience in the industry. Her instinct for coming up with creative, eye-catching ads that attract customers is uncanny, and it’s a talent that’s served her well in everything from health & wellness to commercial real estate. We’ve […]

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  • Welcome Tarila to the IFM Team!

    Tarila Uti Our social media maven, Tarila works with brands and companies to grow and monetize their social media presence. She approaches social media management from a dual perspective: one part marketing and one part business. This allows her to create sharper, well-rounded content for each campaign. When paired with her flair for building stunning […]

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  • Google Analytics: The Most Powerful (Free) Tool Available

    Google Analytics: The Most Powerful (Free) Tool Available Before you start reading this article, we have one question: Do you have Google Analytics? If you answered ‘yes’, read on to get a better understanding of your analytics.  If you answered ‘no’ or ‘I don’t know’, stop reading and call or text us. We can check […]

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  • Getting More From Display Advertising

    Getting More From Display Advertising For years, the only metric for display advertising was how many people clicked through. As ads proliferated across the internet, the click-through rate plummeted and many critics rang the death knell for display advertising – some even going so far as to claim they had ‘banner blindness.’ But from social […]

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