Whether you’re looking to learn a little more about what we do or keep up with industry trends, our blog contains up-to-date information on all things marketing.
The Power of Organic Social for your Business
Our Social Media Maven weighs in on the top 5 reasons why you need to make social a priority in your business.
IFM’s Top 100 Magazine Feature
We’re excited to announce we’ve been featured in the Top 100 Magazine in both The Top 100 Canadian Professionals and The Top 40 Under 40.
Death Of The Pixel
Long the Golden Goose for advertisers, the pixel has recently become the cookie monster under the bed.
For marketers, the third-party tracking completely changed the game online.
Looking Past The Click – Non-Unique Conversions – Know Your Data
Everyone’s after that unique click. It’s a simple, clear and easily trackable KPI for business owners and advertising firms that really makes it feel like digital advertising is moving the needle.
The Flexibility of Google Ads The IFM Way
Whether it’s a search inspired by billboards, banner ads, podcast placements, if you don’t pop up on the search engine results page when your audience looks for you, your ad isn’t as effective as it COULD and SHOULD be.
Welcome Mathew to the IFM Team!
Mathew is our ‘Traffic Appreciator’ – the man who takes all the separate pieces of a digital campaign and fits them together to ensure every ad converts.
Google Analytics: The Most Powerful (Free) Tool Available
You can build your online presence without Google Analytics, but just like a house without a foundation, it will be weak and ineffective.
Getting More From Display Advertising
For years, the only metric for display advertising was how many people clicked through.
BBB x IFM Digital Marketing Grant for COVID-19 Relief
With so many of us working from home, it’s not only more important than before to get your company in front of clients, it’s more difficult.