John McColman

Co-Founder

If you want to pick someone’s brain for anything from social media to display advertising, SEO or digital marketing pick John's. Today, John’s putting businesses in front of millions of users and he can do the same for your business. Reach out today.

Welcome Mathew to the IFM Team!

Mathew is our ‘Traffic Appreciator’ – the man who takes all the separate pieces of a digital campaign and fits them together to ensure every…

She specializes in corporate communications and marketing, but also provides creative writing services for business process improvement and leadership development.

Employee Showcase, Brie Pettigrew

Our resident advertising expert, Brie’s poised to make a splash here at IFM with her extensive experience in the industry.

Tarila has joined the IFM team as an organizational development consultant. With a background in management and leadership, Tarila will be supporting our projects to help create a better future.

Welcome Tarila to the IFM Team!

Our social media maven, Tarila works with brands and companies to grow and monetize their social media presence.

Google Analytics is the industry's leading online marketing, website traffic, and conversion tool. It's free, it's powerful, and it has a complete set of features to help you measure your marketing campaign success.

Google Analytics: The Most Powerful (Free) Tool Available

You can build your online presence without Google Analytics, but just like a house without a foundation, it will be weak and ineffective.

Display ads are a significant, if not the dominant, form of online advertising. This course covers the basics of how to set up a campaign and offers tips for optimizing your campaigns for success.

Getting More From Display Advertising

For years, the only metric for display advertising was how many people clicked through.

Despite the barriers, BBB X IFM Digital Marketing is offering a grant to help agencies get up and running in the near future.

BBB x IFM Digital Marketing Grant for COVID-19 Relief

With so many of us working from home, it’s not only more important than before to get your company in front of clients, it’s more…

Digital’s Risk, Opportunity, and Data group helps organizations make sense of their data to create sustainable competitive advantage. We have the expertise across analytics, cybersecurity, privacy management, and other industries.

Risk, Opportunity, & Data

That’s why when companies decrease marketing budgets as a knee-jerk reaction to downturns, IFM recommends a more aggressive approach.

In this section, I'll be exploring how agencies can stay alive in the era of platforms, automation, and freelancers by shifting their business models to focus on evolving customer relationships.

‘The Agency’s Dead’ Part Two

Whether you’re looking to increase brand awareness, or gain credibility and followers, each piece of your digital presence should be effective in its sphere.

You are doing great work, securing work with high-quality clients. You may get an occasional project lost or client being difficult, but these setbacks are minor when you compare with your achievements.

‘The Agency’s Dead’ Part One

Without the right freelancers and the right team to track your campaigns metrics, the new ocean of freelancers can be scary. But it doesn’t have…