Korite

The largest producer and supplier of Ammolite in the world, KORITE ships its unique, precious gems and jewelry to shops and businesses around the world. 

Project Overview

korite

KORITE came to us with a desire to expand their online audience and grow their e-commerce. They already had success in the B2B market, but couldn’t get traction with their direct-to-consumer marketing campaigns. As a result, their online shop wasn’t matching its revenue goals.

 

 

Challenges

One of the biggest challenges KORITE was facing is that they did not have the capacity to properly track their marketing. Their previous advertising agency had not put in the work to set up their website or track the ROAS, and as a result, they were not equipped to understand what had worked and what had failed.
  • Analytics was not set up to meet their needs
  • Audience building didn’t exist
  • Google Ads were not optimized
  • Social media campaigns were not converting properly
  • Foundational issues with their website
  • Google Merchant was not set up properly

Our Strategy

First, we dealt with the software issues that kept them from properly tracking their ROAS. Then, we identified KORITE’s main KPIs and built a marketing strategy to help them get there. Once we implemented the changes, we tracked the efficacy of each so we could iterate and increase performance.

Digital Advertising

Streamline Google Ads & social media campaigns by defining unique audiences and building campaigns to encourage online shopping.

Online Positioning

Optimize Google Ads by adjusting bidding towards top-performing language to increase high-value impressions and top-of-mind awareness.

Marketing Strategy

Create a set of metrics based on KORITES goals and institute tracking to ensure each is met on a weekly and monthly basis.

100% Results

In 12 of 14 months, we met or exceeded KORITE’s targets to grow reach and brand awareness of their new jewelry lineup. And, we were able to present them with verifiable numbers to back it up, so they knew their ROAS.

Revenue + Success

Generated over 7 figures of e-commerce sales in 2021

Campaign Build Out + Optimization

We built out audiences based on products viewed along with time on site and purchasing intent. Optimization was around top-performing keywords and bid adjustments for KORITE.

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Tracking

Proved high-value sales and provided comprehensive information on unique, high-net-worth purchasers and how to capitalize on that understanding.

Testimonials

Bart Sindrewicz Avatar Bart Sindrewicz

Before coming to see infront marketing i was completely lost and did not know the direction i should go with advertising my business. After booking an appointment and sitting down with Dave he really explained everything to me and put me on the right track. After the meeting he sent me a very long follow up email (the same day!) breaking down everything. Super impressed with this company and Dave!

Karen Graham Avatar Karen Graham

Trying to navigate the rapidly changing world of marketing, including social media, can be overwhelming; this is especially true for a small business such as mine. I contacted Dave Taylor at infrontmarketing.ca and he provided me with valuable and sound marketing advice based on the scope of my company.

Ryan Hnetka Avatar Ryan Hnetka

Always making sure we get the attention we need in anything digital marketing. Solid team and has earned our trust forever