BBB x IFM Digital Marketing Grant for COVID-19 Relief 

Despite the barriers, BBB X IFM Digital Marketing is offering a grant to help agencies get up and running in the near future.

With so many of us working from home, it’s not only more important than before to get your company in front of clients, it’s more difficult.

With so many of us working from home, it’s not only more important than before to get your company in front of clients, it’s more difficult.

Almost every company out there, from multinationals to multi-generational family businesses, is struggling with cash flow. However, now is not the time to sit back and wait for the troubles to pass. This is when business owners need to start pushing to ensure they’ll make it through, and thrive on the other side of this crisis. The problem is few businesses have the available funds to make that extra push to stay top of mind in their consumers.

That’s why we’ve teamed up with the Calgary Better Business Bureau (BBB) to offer a digital marketing grant for BBB members.

“We believe in local, Calgary businesses,” Dave Taylor, co-founder of IFM said. “We’ve worked with, and admired so many neighbouring businesses and entrepreneurs who are changing this city for the better, and we want to be part of that change.”

By offering this grant now, we hope to give local businesses a boost so they can keep building into this community we are proud to call home.

  • Contact Rob MacDonald at [email protected] or 403.531.8792 to set your business up for success with the digital marketing grant

In Front Marketing (IFM) has been a member of the local BBB since May 2018. Over the years, we’ve relied on BBB to help us find suppliers, customers and even plumbers.

So, when we came up with the idea to create a grant that would help local businesses during this difficult time, we turned to the BBB to help.

The BBB X IFM Digital Marketing Grant

When we approached Rob MacDonald at the Calgary BBB, he was excited to work together to help BBB members. Together, we created a digital grant that would not only help businesses get through this difficult time, but set them up to succeed in the digital realm going forward.

To do that, IFM and the Calgary BBB are offering a 50% discount on digital marketing for local businesses. 

The price breakdown looks something like this:

An investment of $500 + $250 grant from the Calgary BBB + $250 discount from IFM

= $1,000 value

Digital Marketing Grant FAQ

Who qualifies for the grant?

There are two, simple qualifications for this digital marketing grant:

  1. The grant is reserved for local, Calgary businesses
  2. It is available only to BBB accredited businesses

Whatever your business, as long as it meets these two criteria, it is eligible to start, or continue, digital marketing efforts for half the usual price.

What services are included in the grant?

Businesses who leverage the grant receive the same service all our customers do, including a free, initial consultation, along with tracking pixel implementation on their website. This allows us to make sure your digital marketing is effective by putting it in front of audiences who are most receptive to your message.

With the digital grant, we offer a 3, 6, or 9-month program. Whatever your choice for length, the media grant will get you:

  • 100,000 impressions delivered through display advertising
  • Custom audience creation and targeting
  • Ad design and creation
  • Campaign management & optimization
  • Conversion tracking and reporting

By making the move now, you’ll be able to dip your toes into the digital advertising space and see how effective it can be for your company, while only paying 50% of usual costs.

About In Front Marketing

We are a digital marketing company focussed on providing clarity and straightforward return on investment for online advertisers. Our team’s unique experience gives us the ability to not only provide the advertising you want but to show you how and where it is or isn’t working. 

We know that every company is different, which is why we focus first on what your needs are, and what works, instead of on what we offer. This allows us to pivot quickly, so we can use your advertising budget in the most efficient way possible.

By maintaining open, clear communication, and constant monitoring of your campaign, we can show you a clear ROI so that you can be sure you’re spending your budget wisely.

About The Calgary Better Business Bureau

Through integrity and performance, the Better Business Bureau works to create an ethical marketplace where buyers and sellers can trust each other.

They pursue this goal through a variety of avenues, including:

  • Creating standards that foster trust in the marketplace
  • Supporting practices that build trust and engagement by working with people on both sides of the sales process
  • Celebrating businesses that excel
  • Addressing dishonest or unethical  practices in the marketplace
  • Creating a community of businesses and charities

By creating a community of businesses that profit from working together, the BBB holds businesses accountable to the highest standards of customer service – one which buyers can trust.

  • For more information on how you can get accredited, or find accredited business, head over to the Calgary BBB website.

Take advantage of your opportunities during COVID-19

This grant is available for a limited time to those struggling with the new marketplace the pandemic has created. We believe that many of the changes we have seen, like an increase in digital traffic to well-positioned companies, will continue long past this global crisis.

By ignoring the changes happening now, companies are choosing to ignore the future of business. But, by making the move now, with the help of this grant, you can position your company for success in the new normal.

  • To get access to the grant and jump-start your online presence, contact Rob MacDonald at [email protected] or call 403.531.8792

We look forward to hearing from you, and working with you to strengthen the Calgary business community.

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John McColman administrator

If you want to pick someone’s brain for anything from social media to display advertising, pick John's. Today, John’s putting businesses in front of millions of users and he can do the same for your business.


Digital Advertising, Marketing Strategy