Welcome Mathew to the IFM Team!

 Posted by John McColman on November 3, 2020,  
IFM-MathewPust

Mathew Pust – Digital Campaign Manager / Traffic Appreciator

Mathew is our ‘Traffic Appreciator’ – the man who takes all the separate pieces of a digital campaign and fits them together to ensure every ad converts. He likes to dive into those reams of data headfirst, swimming around way in the deep end to create a strategy that elevates every ad.

With a double major in both marketing and general management, Mathew offers the perfect combination of management and strategy to create and cultivate digital campaigns that really make an impact. With access to new talent after joining our team, Mathew is excited to continue to learn and grow and to be part of the downtown energy of our office.

“In Front Marketing has a one of a kind culture with a team full of energy and drive. It’s a unique and exciting opportunity to work with such a dynamic group right here in Calgary. I can’t wait to be a part of the journey.”

When not playing in traffic, Mathew likes to hit the road and see where it takes him, from flights abroad to trips to the wilderness to hike, ski, camp or see what other kinds of trouble he can get himself into.

Experience

  • BBA from Mount Royal, Double Major in Marketing and General Management
  • Worked brand and market strategy for various local organization such as Fahr, Eau Claire Distillery, Fiasco Gelato, and HULL Services
  • Ran UnearthYYC, a content marketing startup for Calgary musicians
  • 4 years playing in traffic

Specialties: market research, market strategy, film production, campaign management

 

Experience

  • BBA from Mount Royal University, Double Major in Marketing and General Management
  • During his time at MRU Mathew had the opportunity to work on Brand and Market Strategy for various local organizations such as Fahr, Eau Claire Distillery, Fiasco Gelato, and HULL Services. Additionally, Mathew has continued a post-graduation study to Co-Author a Gig Economy Market Research paper with two of his professors within the Marketing and Research Departments at MRU.
  • Has spent the last 7 Years working in AHS – focusing heavily on bettering patient care experiences. Recently Mathew took on a new role within the AHS management & Leadership team in the midst of the pandemic. It was important for him to double down during times of uncertainty and support his co-workers and patients.
  • Mathew has an entrepreneurial background running a business focused on content centered marketing for local musicians, UnearthYYC.
  • Throughout the last 4 years of University Mathew was gigging and playing in traffic for various local campaigns and short term special events contracts such as The Gathering – Music & Hawkers

Specialties: market research, market strategy, film production, campaign management