Grow Sports with Non-Profit Google Grant

May 3, 2023 Google Ads
Grow Sports with Non Profit Google Grant

By utilizing the Google Ad Grants program, you can create targeted ads that appear when potential supporters search for keywords related to your cause. This can help increase your visibility, drive traffic to your website, and ultimately, increase donations and engagement.

At In Front Marketing, we ensure our clients are informed, updated, and put in front of the right people. We believe in transparency, education, and delivering results-driven solutions. 

Our services in this resource are geared towards providing marketing solutions to Non-Profit Organizations (NPOs) in the Alberta Sports sector, and we operate on a 10% management fee.

In this article, we will discuss lacrosse, one of the most exciting sports in North America. Lacrosse is a fast-paced and intense game that requires skill, agility, and speed. 

It is a sport that is growing in popularity, and the National Lacrosse League (NLL) is leading the way. Year over year, the NLL has seen a 61% increase in ticket sales, which is expected to continue.

We will discuss the top trends in lacrosse; five people also ask questions and answers, and a marketing campaign based on search engine optimization (SEO) and Non-Profit Google Grant Funding. 

We will focus on the Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU).

Top Trends in Lacrosse

NLL Popularity: The NLL is a professional indoor lacrosse league that has gained a massive following over the years. Fans love the fast-paced action, hard hits, and high-scoring games, making it one of the most exciting sports leagues.

Growth in Youth Lacrosse: Youth lacrosse programs are rapidly growing in popularity across North America, with more players and parents joining each year. Youth lacrosse is becoming more competitive, emphasizing skill development, staying active, and having fun. It is a stepping stone for players to go on to play at higher levels, such as high school and college.

Women’s Lacrosse: Women’s lacrosse is also gaining more attention and has become increasingly popular. With more women participating, many colleges and universities have added women’s lacrosse programs. The sport has unique rules and equipment, and the women’s league has provided a new platform for female players to showcase their skills.

The emergence of Social Media: Social media is becoming an essential tool for lacrosse players, fans, and teams alike. Social media platforms like Twitter, Facebook, and Instagram allow players to connect with their fans, promote their teams, and showcase their skills. Teams also use social media to engage with fans and share news, highlights, and other information.

Focus on Safety: Safety has become a top priority in lacrosse, and efforts have been made to make the sport safer for all players. Protective gear is mandatory, and the game’s rules have been modified to reduce the risk of injury. Referees are also enforcing the laws more strictly to ensure the safety of players on the field.

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Additionally, several scholarship opportunities are available for lacrosse players, especially those who wish to pursue higher education. Many universities and organizations offer lacrosse scholarships, a great way to support the sport’s growth and encourage young players to pursue their dreams.

People Also Ask:

  1. What is the NLL?
  2. The NLL is a professional indoor lacrosse league that has recently gained popularity. The association comprises teams from the United States and Canada, and it has been attracting a growing fan base. The NLL is known for its fast-paced action, hard hits, and high-scoring games.
  3. How is lacrosse played?
  4. Lacrosse is played with two teams of ten players each. The game’s objective is to score more goals than the opposing team. Players use a long stick with a net to catch and throw a rubber ball. The game is played on a field or in an arena.
  5. What is the difference between men’s and women’s lacrosse?
  6. Men’s and women’s lacrosse have different rules and equipment. Women’s lacrosse is played with a smaller ball and has different rules for contact. Women’s lacrosse players also wear less protective gear than men.

While professional lacrosse is growing in popularity, it’s important to remember the development of minor lacrosse. 

Youth lacrosse is a critical part of the sport’s growth, and it’s essential to focus on the development of the sport at the grassroots level. Here are some tactics to increase the growth of minor lacrosse:

  1. Develop Coaching with Education: Developing coaches is essential to the growth of minor lacrosse. Coaches are the backbone of the sport and play a vital role in shaping young players. Education programs can help coaches improve their skills and knowledge of the game.

One example of a movement positively impacting coaching is the “Changing the Game” movement. This initiative focuses on developing a positive, athlete-centered coaching culture across lacrosse divisions.

  1. Coaching Mentorship and Succession Planning: Mentorship programs can help younger coaches learn from experienced coaches, which can help improve the quality of coaching at the grassroots level. Succession planning can also help bring aging players back as junior club coaches, which can help develop a new generation of coaches.
  2. Table of 90-day Marketing Techniques: To grow the sport of lacrosse, marketing efforts should focus on SEO and advertising. Here’s a table of marketing techniques that can help drive growth in 90 days: – make a table to reflect the campaign. 
  1. Collaboration with Calgary Sports and Entertainment Corporation with the Little Roughnecks Program: Working with the Calgary Sports and Entertainment Corporation can help drive trends for sales and marketing in the lacrosse industry. This partnership can help generate new ideas and initiatives to drive growth and increase the sport’s popularity. It also includes a free stick and jersey for U7 divisions across Calgary District Lacrosse Association. 
  2. Focus on School Boards: Partnering with school boards can help gain insights into the needs and wants of young players and their families. By promoting the sport of lacrosse in schools, we can generate interest in the sport and encourage more young people to participate. Visit Alberta Lacrosse for more information on the Lessons-in-Lacrosse program offered. 

The growth of minor lacrosse is critical to the overall success and popularity of the sport. By developing coaching with education, coaching mentorship, and succession planning, and focusing on marketing efforts with a dual funnel of SEO and advertising, we can help drive growth and increase the sport’s popularity. 

Collaboration with industry leaders such as the Calgary Sports and Entertainment Corporation and partnering with school boards alongside our local first nation bands help drive sales and marketing trends while promoting the sport of lacrosse in the community.

Our In Front Marketing team is dedicated to helping non-profit organizations (NPOs) maximize their marketing efforts. One way we do this is by utilizing Google Grants, a program offered by Google that provides eligible NPOs with up to $10,000 per month in free Google Ads advertising.

Features of the Google Grants program

  1. Eligibility: To be eligible for the Google Grants program, an organization must be a registered 501(c)(3) non-profit organization in good standing. The organization must also agree to Google’s non-discrimination and donation receipt and use requirements.
  2. Ad Campaigns: NPOs can use the grant to run ad campaigns on Google Ads, allowing them to reach a wider audience and increase awareness of their cause. The ads must comply with Google’s advertising policies and are subject to review by Google.
  3. Campaign Management: The Google Grants program requires organizations to manage their ad campaigns. This can be challenging for organizations with limited marketing resources, but partnering with a digital marketing agency like In Front Marketing can help ensure campaigns are properly managed and optimized for success.
  4. Google Analytics 4 Integration: Google Analytics is a powerful tool that allows NPOs to track the performance of their ad campaigns and gain insights into user behavior on their website. Google recently introduced Google Analytics 4 provides enhanced data tracking and analysis capabilities. In Front Marketing can help NPOs integrate Google Analytics 4 into their marketing efforts to maximize the impact of their campaigns.
  5. Training and Set-Up: Google offers training and resources to help NPOs set up and manage their ad campaigns. Front Marketing also provides training and support to ensure organizations maximize the value of their Google Grants and achieve their marketing goals.

To help NPOs take advantage of the Google Grants program, In Front Marketing has created three articles focused on the NPO grant and Google Analytics 4 integration, training, and set-up. 

These resources help NPOs understand how to get the most out of their Google Grants and achieve their marketing goals. 

Please click on the buttons below to access each article:

  1. NPO Grant and Google Analytics 4 Integration: This article provides an overview of Google Analytics 4 and explains how NPOs can integrate it into their marketing efforts to track the performance of their ad campaigns and gain valuable insights into user behavior on their website.
  2. NPO Grant Training: This article provides training and resources to help NPOs set up and manage their ad campaigns on Google Ads. It includes step-by-step instructions for creating and optimizing ad campaigns and provides tips for maximizing the value of the Google Grants program.
  3. NPO Grant Set-Up: This article guides setting up a Google Ads account and applying for the Google Grants program. It includes information on eligibility requirements, application procedures, and best practices for maximizing the value of the grant.

By leveraging the Google Grants program and partnering with In Front Marketing, NPOs can maximize their marketing efforts, increase awareness of their cause, and achieve their goals.

Benefits – animated video or personal video to answer questions:

  1. Have you heard of the Google Grants program for non-profit organizations?
  2. Would your non-profit organization benefit from up to $10,000 per month in free Google Ads advertising?
  3. Are you currently utilizing Google Ads to promote your non-profit organization?
  4. How do you track the performance of your ad campaigns and gain insights into user behavior on your website?
  5. Do you know the benefits of integrating Google Analytics 4 into your marketing efforts?
  6. Would you like to learn more about how to set up and manage effective ad campaigns using the Google Grants program?
  7. Have you considered partnering with a digital marketing agency like In Front Marketing to help you maximize the value of the Google Grants program?
  8. Are you interested in learning more about how to grow and develop coaching with education in minor lacrosse?
  9. Have you heard of the development of the Changing the Game movement across all lacrosse divisions?
  10. Are you interested in participating in coaching mentorship and succession planning programs to bring aging players back as junior club coaches?
  11. Would leveraging the Google Grants program and partnering with In Front Marketing help your non-profit organization achieve its marketing goals?
  12. Are you interested in our three articles on NPO grants and Google Analytics 4 integration, training, and set-up?
  13. How do you currently market your non-profit organization, and what challenges have you faced in promoting your cause?
  14. Have you considered partnering with Calgary Sports and Entertainment Corporation for collaboration in trends for sales?
  15. Have you considered reaching out to school boards to gain insight on every child matter and incorporating teaching on skills and history of the medicine game into your coaching programs? This targets the physical education module for Canada’s national summer sport and indigenous heritage and knowledge.

Google’s Non-Profit Advertising program can benefit Alberta Sports programs and In Front Marketing through a mutually beneficial partnership. In this scenario, In Front Marketing would help promote Alberta Sports programs using Google’s advertising platform. This would allow programs to reach a larger audience and attract more participants, while In Front Marketing would benefit from increased exposure and revenue.

Additionally, this partnership could also positively impact First Nations communities, as lacrosse, known as the “medicine game,” has deep cultural significance for many Indigenous peoples. As a First Nations elder once said, 

“Lacrosse is our game; it’s part of our identity, it’s our medicine.” 

By promoting the growth of lacrosse through this partnership, there is an opportunity to connect more people with this vital aspect of Indigenous culture and help support the development of First Nations lacrosse programs.

Overall, this partnership between Alberta Sports programs and In Front Marketing has the potential to create a win-win scenario for all parties involved while also promoting an important cultural tradition. Discover how to do this and integrate new tracking with Google Analytics 4. 

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