5 Differences Between Copywriting and Content Writing Online
We specialize in content advertising, helping clients reach their goals by posting high-quality content on websites and social media platforms. Learn more about our process from our marketing strategists in Calgary by booking an appointment on our website today.
Running a website requires more than excellent optimization to rank on search engine results. It also needs high-quality content to attract more users to read, visit, or explore the websites containing information for products and services. But what is content creation?
Content creation is the process of developing and curating content for distribution. It can take many forms, including blog posts, articles, infographics, videos, and more. However, content writing and copywriting are the more popular forms. But which one’s better? Read on to learn more.
1. Purpose
Content writing is more focused on a brand’s message. The purpose is to engage the audience and educate them about the brand. It also contains specific information people may look for about the products and services offered by businesses.
Copywriting, on the other hand, is more focused on the user. The purpose is to sell the product or service and convince the user to buy or use it. It also uses more engaging and descriptive words to attract potential customers to secure a sale.
2. Length
Content writers create longer articles that are more informative. The length can range from a few hundred to a few thousand words. It is also more engaging and informative than a sales pitch. Content length also influences search result rankings, helping websites do well.
Copywriting is shorter and more to the point, and the length can range from a few sentences to a few paragraphs. Sometimes, it only uses phrases at most. It also uses persuasive and compelling words to convince the user to act on the offer.
3. Emotion
Content writing is more emotional, informative, and engaging. It’s designed to make people feel something, connect with the audience, and make them like and trust the brand. It is more about providing value and engaging with users.
Copywriting is more about making people act. It is designed to make people buy something, sign up for something, or be aware of something. Copywriting ensures every word is straightforward, highlighting the benefits of buying or subscribing to the product or service.
4. Tone
Content writing is more relaxed and informal because it builds relationships and connects with the audience. Think of the tone in content writing as more like a conversation. Readers should feel like they learn new things from friends or people they trust.
Copywriting is more formal and persuasive because it is designed to convince the audience to buy or subscribe to something. The tone is more like a sales pitch or an advertisement, ensuring customers will get the best deal possible once they support the company.
5. Call to Action
Content writing is more informative and educational, helping the audience understand what they need to know. The call to action focuses on helping the audience solve their problem. In a way, it ensures readers the help they can receive from the company.
Copywriting is more persuasive and is designed to get the audience to buy a product or subscribe to a service. The call to action focuses on getting the audience to support the company. It usually prompts readers to purchase or subscribe to something.
Conclusion
Copywriting and content writing are both critical for businesses. They are two distinct writing styles that can help companies to achieve their goals. The important thing is to know when to use each of them.
Content writing is more informative and educational. It helps the audience understand what they need to know. Copywriting is more persuasive and is designed to get the audience to buy a product or subscribe to a service.
In Front Marketing is a marketing agency based in Calgary. We specialize in content advertising, helping clients reach their goals by posting high-quality content on websites and social media platforms. Learn more about our process from our marketing strategists in Calgary by booking an appointment on our website today.
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