Why Calgary Marketing Agencies Must Prio Brand Consistency
Brand consistency creates a unified look, feel, and message for your brand across all channels. This means using the same colours, fonts, logo, and voice in all your communications. It also means staying true to your company’s values and culture in every interaction you have with customers.
Brand consistency creates a unified look, feel, and message for your brand across all channels. This means using the same colours, fonts, logo, and voice in all your communications. It also means staying true to your company’s values and culture in every interaction you have with customers. Brand consistency helps create trust and credibility with customers and ultimately leads to more sales.
A customer usually needs to interact with a brand around seven times before they start to consider using or purchasing from them. If a brand is inconsistent, those interactions don’t count towards that total. A consistent brand style makes the most of every customer interaction, making it more likely that the customer will engage with the brand. Over time, those consistent interactions build brand equity.
Creating a consistent brand begins with having a strong and defined brand identity. Establishing yourself as a company will allow your identity and mission to stand out. Once you have solidified who you are as a company, this allows you to know your market share and positioning. From there, you can develop a style guide that will serve as a blueprint for all of your future communications.
Find out why Calgary marketing firms need to prioritize this, stat!
Consistency vs. Inconsistency
The debate between brand consistency and inconsistency in marketing has been around for a while. The main argument for brand consistency is that it helps create a stronger and more familiar brand. On the other hand, brand inconsistency can be seen as a way to refresh the brand and keep it from becoming stale.
A consistent brand is one whose logo, colours, imagery, copywriting, and tone are predictable. Becoming a reliable and valuable brand comes with time, consistency and reliability, as you will be able to create a narrative that walks your customers through your buyer journey. Thus, alignment is more trustworthy to customers than a less consistent brand. People naturally trust consistent things, making a company look more professional.
Perhaps add in photos of our branding book – to highlight proper use and improper use 🙂
Brand Voice
A brand voice is a company’s overall tone and personality as it is conveyed to the public through various channels. This includes the language used in marketing and advertising materials and how employees interact with customers. A consistent brand or marketing voice helps create trust and credibility with consumers, making it easier for them to recognize a company’s materials.
Being able to write with the same words and personality regardless of the context is known as voice consistency. This skill is valuable for writers because it allows them to maintain their voice regardless of the situation. This can be difficult, but it is important to be as consistent as possible.
- Your brand’s voice is the overall personality of your communications. It’s how you speak, write, and reflect your brand’s values to your customers. It should be aligned across all platforms, from your website to your social media to your email marketing.
- Your brand’s tone is the attitude conveyed in teaching its messages. It can change based on the situation, but it should always be consistent with your brand’s voice. This can be adapted slightly depending on the audience or channel but should remain consistent overall.
Align and Get Results Now
There are so many factors that play a part in creating your Brand – ensure you include them all to set yourself above the rest. While establishing your Brand and building your audience, you will want to ensure that you take into account other variables that could assist with executing your strategy. You will also want to ensure that these goals align with your Marketing roadmap.
Working with In Front Marketing, one of Calgarys best marketing agencies, will ensure that your goals align with your needs. Our team works hard to build clarity, confidence, and client satisfaction concerning your products and services. Call us at 403-861-9727 or visit our website to experience results-driven output!
If you want to pick someone’s brain for anything from social media to display advertising, pick John's. Today, John’s putting businesses in front of millions of users and he can do the same for your business.
