5 Benefits of Launching a Company Website for Businesses

Launching a company website allows businesses to expand beyond physical stores. Websites open opportunities for growth, reaching a new audience, and/or building a new audience. It can also help companies to build their brand and create a professional image. These are all very key components to a digital strategy in the marketing world.

Building a website can be a lot of work, yet it’s worth it if you want to challenge improvements and expansions in business. What are the benefits of launching a company website for businesses, you ask? Here are some ideas based on what we have found in Q4 of 2022:

1. Drives Traffic

One of the most important reasons businesses should launch a company website is that it can drive the business’s traffic. A website can be a great marketing tool, helping companies to reach new and potential customers. When considering traffic, there is both organic and paid traffic – there is a very distinct difference. Understanding your website’s intent and current score should be evaluated to see where the largest opportunity is for your business. 

If you are considering launching a website for your business, you should keep a few things in mind, such as starting with a clear purpose. Once you have a clear intent, you can start developing your website design and your content. 

2. Converts Leads to Sales

Another reason businesses launch company websites are because they can turn leads into sales. They are a great way to showcase products and services and encourage customers to purchase, serving as a platform where customers can learn more about the brand.

A few variables to consider when evaluating as a consumer:

Loading Time – does the website show up right away?

Navigation – is the website easy to use?

Intent – does it serve the purpose of  your audience?

Design – Is the layout clear and concise? Does the text makes sense?

Reliability – Does the website show up properly? 

Current – Content and all security are updated frequently

A website can also help you establish yourself as an expert in your industry. Companies can establish themselves as thought leader when they provide insightful and helpful information. As a result, it can help you attract more leads and convert them into customers.

Examples of trust factors for an audience:

Consumer Reports

Reviews and/or Case Studies 

Price

Services 

Social Media Channels – Instagram, Facebook, Linkedin, Twitter, TikTok, Snapchat

Engagement – contact us form, chat widgets, and accessibility

3. Boosts Social Media Engagements

Another reason businesses launch company websites are because they can boost social media engagements. By including social media buttons or links on the website, companies can make it easy for visitors to like, share or follow their social media accounts.

Remember, the audience wants to engage for an intent. As businesses, we need to ensure that our intent is clear and our consumers can acquire an answer to the query they have. Every form of interaction should serve a purpose. 

By increasing social media engagement, businesses can build relationships with current and potential customers, generate brand awareness, boost loyalty, and drive sales and leads. Using social media along with a company website should double down on results. 

4. Improves Link Building

Link building is an essential aspect of SEO. It involves getting links from other websites to your website. The more links you have, the higher your website will rank in search engine results pages. There are a few different ways to go about link building and this needs to be strategically considered. 

A way to build links is to create high-quality content that other website owners want to link to, such as a blog post, infographic, or video. Other website owners will likely relate to it if you can create precious content. 

See the common theme? What is the value you are providing to your audience? This will assist in creating a backlink strategy to align with your content marketing. 

5. Solidifies Brand Reputation

Content marketing is a great way to build your brand reputation. By creating quality content, you can show your audience that you’re an expert in your field. It will help you build up trust with your audience, as it should have value. If you can build trust with your audience, they’ll be more likely to do business with you. 

This does not happen overnight – trust takes time and consistency! 

Websites can become the platform to launch content marketing campaigns. People will associate your brand with quality and trust if they see your brand appearing on search results pages. Over time, this can solidify your brand reputation and help your business gain more customers.

Conclusion

Launching a company website can become beneficial for businesses. In today’s day and age, people will always try to find information online. Therefore, having a website where they can search for the information they need should help businesses get ahead of others.

On the other hand, having a website should also help businesses convert leads to sales. Launching a company website can significantly improve the business’s visibility, save money, and collect valuable customer data.

If you are uncertain if your website needs work, feel free to check out our take on Website Redesigns & Rebuilds. 

In Front Marketing is an advertising agency based in Calgary helping businesses establish and expand their reach online. We aim to promote companies and help them dominate their niche through content advertising. Our team of marketing strategists should design a campaign to target a specific audience and bring the client’s products and services forward. Inquire on our website or book an appointment today.

John McColman

If you want to pick someone’s brain for anything from social media to display advertising, pick John's. Today, John’s putting businesses in front of millions of users and he can do the same for your business.

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