Backyard Meats

A Calgary start-up that supplies direct-to-consumer meat and meat products, Backyard Meats sells top-quality products sourced from local, southern Albertan farms.

Project Overview

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When they came to us, Backyards Meats was a small brand with promising potential. They wanted to move on to a new level of marketing that would capitalize on their potential to increase growth and local brand awareness.

Without a strong digital advertising presence, the brand had reached an artificial ceiling in sales. Their initial marketing plan relied almost entirely on word-of-mouth, including social sharing and influencers, to drive their growth. And, as a new brand, they didn’t have a huge budget to fund marketing efforts.

Challenges

  • Lack of understanding about digital marketing
  • Reliance on organic sales constrained growth 
  • Ineffective messaging/creative and marketing SAAS set up
  • Limited budget

Our Strategy

Our first step to getting Backyard Meats on track to meet their goals was to educate them on digital marketing. We walked them through the basics of return on ad spend and showed how they could grow with a limited budget. Then, we built a robust marketing system to find their audience and held monthly meetings to show them how much income each marketing dollar was bringing in.

Content + Marketing Creation

Refined sales messaging and content and campaigns to better focus on specific products

Funnel Optimization

Increase digital advertising to drive sales through search, display & social ads.

Refine software utilization

Setup SAAS software, including ensuring Shopify communications with Merchant, Google, Social, MailChimp

100% Results

Through our relationship building and demonstration of a high return on ad spend, Backyard Meats has been able to increase their marketing budget for more consistent marketing month over month so they can drive more traffic and sales online.

28% increase in revenue

Over $350,000 e-commerce revenue in 2021 (since March 8, 2021)

Drove e-commerce purchases

Over 25% of e-commerce transactions from advertising, with 3.4% from Google Ads

Increased website traffic

Over 50% of website traffic came from advertising campaigns.

Testimonials

Ryan Hnetka Avatar Ryan Hnetka

Always making sure we get the attention we need in anything digital marketing. Solid team and has earned our trust forever

M P Avatar M P

In Front Marketing has really helped my business. I didn't have any previous experience with online advertising but John and Dave's transparency made it easy to understand.

Tom Watts Avatar Tom Watts

We've been working with John and Dave at In Front for quite some time now. What sets them apart is the level of data they use in their marketing campaigns, and the reports they give at the end. We haven't come across another agency that goes as "in depth" as they do, and for that reason we wouldn't be comfortable recommending anyone other than In Front for digital marketing.