Calgary Sports and Entertainment Corporation

The Calgary Sports and Entertainment Corporation owns the major, local sports teams in Calgary, including the Flames, Stampeders, Hitmen and Roughnecks, along with the CGY Team Store.

Project Overview

CSEC was looking for a digital partner that could provide clear and transparent results along with granular data that could be tracked. They also wanted the ability to try new digital platforms (such as connected TVs, digital radio, etc) that their partners didn’t have access to.
csec

Services

  • Digital Advertising
  • Social Media Management
  • Marketing Strategy

 

Challenges

Each of CSEC’s brands, including the Flames, Stampeders, Hitmen, Roughnecks, have different voices, different messages and different audiences that need to be targeted. While sales targets vary from team to team, CSEC wanted a clear understanding of ROAS for each of their assets
  • Multiple brands with multiple target markets and diverse messaging
  • Heavy emphasis on tracking to learn what messaging/creative was pushing sales
  • Granular tracking through Ticketmaster
  • Wanted to explore diverse mediums, like smart TVS, for their advertising

While CSEC had multiple partnerships in place when they approached us, none of them had the ability to pursue diverse digital platforms or track and collate the data they required.

Our Strategy

We began by meeting with their in-house team to plan the media rollout, including calendars for delivery and mapped out the best digital products for each initiative. Then, provided robust data tracking so we could offer a clear view of the customer journey.

Creative Branding

Increase top of mind awareness in a crowded marketplace through better use of creative

Diverse Media Ad Campaigns

Drive traffic to the app download to increase buy in and bring the company inline with modern usage

Marketing Strategy

Identify high-usage times and target ads to potential customers to increase usage

100% Results

In partnership for over 6 years now, we have been able to bring a new level of granular data tracking and diverse media marketing to CSEC.

Increased Data Tracking

Delivery of data sets not normally offered by agencies or traditional media companies

ROAS Tracking

Clear revenue tracking with custom metrics (defined by CSEC)

Audience Building

Increased Audience by XXX%.

Testimonials

M P Avatar M P

In Front Marketing has really helped my business. I didn't have any previous experience with online advertising but John and Dave's transparency made it easy to understand.

Andrew Peloso Avatar Andrew Peloso

The team at In Front Marketing consistently goes above and beyond my expectations for ad and analytic projects. To date, I have 100 percent confidence sending my friends and colleagues over to this team for anything marketing. They deliver big results with a truly human approach.Great work In Front! Cheers to you, and many more incredible projects.

Carly Hauck Avatar Carly Hauck

Dave Taylor is very knowledgeable and thinks outside of the box for online advertising. In Front Marketing offers a clear data for all ad campains, ROI and easy to deal with!