Korite

The largest producer and supplier of Ammolite in the world, KORITE ships its unique, precious gems and jewelry to shops and businesses around the world. 

Project Overview

korite

KORITE came to us with a desire to expand their online audience and grow their e-commerce. They already had success in the B2B market, but couldn’t get traction with their direct-to-consumer marketing campaigns. As a result, their online shop wasn’t matching its revenue goals.

 

 

Challenges

One of the biggest challenges KORITE was facing is that they did not have the capacity to properly track their marketing. Their previous advertising agency had not put in the work to set up their website or track the ROAS, and as a result, they were not equipped to understand what had worked and what had failed.
    • Analytics was not set up to meet their needs
    • Audience building didn’t exist
    • Google Ads were not optimized
    • Social media campaigns were not converting properly
    • Foundational issues with their website
    • Google Merchant was not set up properly

Our Strategy

First, we dealt with the software issues that kept them from properly tracking their ROAS. Then, we identified KORITE’s main KPIs and built a marketing strategy to help them get there. Once we implemented the changes, we tracked the efficacy of each so we could iterate and increase performance.

Digital Advertising

Streamline Google Ads & social media campaigns by defining unique audiences and building campaigns to encourage online shopping.

Online Positioning

Optimize Google Ads by adjusting bidding towards top-performing language to increase high-value impressions and top-of-mind awareness.

Marketing Strategy

Create a set of metrics based on KORITES goals and institute tracking to ensure each is met on a weekly and monthly basis.

100% Results

In 12 of 14 months, we met or exceeded KORITE’s targets to grow reach and brand awareness of their new jewelry lineup. And, we were able to present them with verifiable numbers to back it up, so they knew their ROAS.

Revenue + Success

Generated over 7 figures of e-commerce sales in 2021

Campaign Build Out + Optimization

We built out audiences based on products viewed along with time on site and purchasing intent. Optimization was around top-performing keywords and bid adjustments for KORITE.

Tracking

Proved high-value sales and provided comprehensive information on unique, high-net-worth purchasers and how to capitalize on that understanding.

Testimonials

Richelle Wiseman Avatar Richelle Wiseman

Dave Taylor and his team members are experienced professionals whose marketing savvy generates great results for their clients. I highly recommend using their services. Richelle Wiseman, Inscape Communications

Riley Patten Avatar Riley Patten

John and his team are extremely knowledgeable and talented and what they do. Would highly recommend their services to anyone who is looking to boost their presence.

Bill Attwood Avatar Bill Attwood

InFront showed us a revolutionary way to drive relevant traffic to our website. Since our campaign started about 1 week ago we've seen a noticeable increase to the volume of calls from new clients!