Korite
The largest producer and supplier of Ammolite in the world, KORITE ships its unique, precious gems and jewelry to shops and businesses around the world.
Project Overview
KORITE came to us with a desire to expand their online audience and grow their e-commerce. They already had success in the B2B market, but couldn’t get traction with their direct-to-consumer marketing campaigns. As a result, their online shop wasn’t matching its revenue goals.
Challenges
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- Analytics was not set up to meet their needs
- Audience building didn’t exist
- Google Ads were not optimized
- Social media campaigns were not converting properly
- Foundational issues with their website
- Google Merchant was not set up properly
Our Strategy
First, we dealt with the software issues that kept them from properly tracking their ROAS. Then, we identified KORITE’s main KPIs and built a marketing strategy to help them get there. Once we implemented the changes, we tracked the efficacy of each so we could iterate and increase performance.
Streamline Google Ads & social media campaigns by defining unique audiences and building campaigns to encourage online shopping.
Optimize Google Ads by adjusting bidding towards top-performing language to increase high-value impressions and top-of-mind awareness.
Create a set of metrics based on KORITES goals and institute tracking to ensure each is met on a weekly and monthly basis.