The Checker Group
Operating for 45 years in Calgary, The Checker Group offers a variety of driving services from limousine service to hotshots in the city of Calgary.
Project Overview
Services
- Digital Advertising
- Social Media Management
- Marketing Strategy
Challenges
- Lack of trust based on previous experiences
- No tracking to measure ROAS
- Overly complicated campaigns with limited returns
- Lack of brand awareness
As public awareness moved from taxis to apps like UBER and Lyft, The Checker Group needed to re-evaluate their brand and ensure all advertising made a real impact in the marketplace.
Our Strategy
The first step to increasing market share for The Checker Group was to grow the Checker brand to compete against rideshare apps that benefit from a greater cultural cachet. To do that, we designed a marketing campaign and creative to stay top of mind, increase downloads of the company’s app, and also capitalize on high usage times, i.e. monthly holidays, to increase calls.
Increase top of mind awareness in a crowded marketplace through better use of creative
Drive traffic to the app download to increase buy in and bring the company inline with modern usage
Identify high-usage times and target ads to potential customers to increase usage