The Checker Group

Operating for 45 years in Calgary, The Checker Group offers a variety of driving services from limousine service to hotshots in the city of Calgary.

Project Overview

A legacy taxi company, The Checker Group was having a hard time competing with new rideshare apps. They needed a marketing team that could help them regain market share in the growing digital marketplace.
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Services

  • Digital Advertising
  • Social Media Management
  • Marketing Strategy

 

Challenges

When we started working with the Checker Group, they were apprehensive about spending as their previous, partner agencies had overcharged and under-delivered. In an effort to compete with ridesharing companies, they had invested heavily in creating an app, but overcomplicated campaigns with no demonstration of ROAS had left them without forward momentum
  • Lack of trust based on previous experiences
  • No tracking to measure ROAS
  • Overly complicated campaigns with limited returns
  • Lack of brand awareness

As public awareness moved from taxis to apps like UBER and Lyft, The Checker Group needed to re-evaluate their brand and ensure all advertising made a real impact in the marketplace.

Our Strategy

The first step to increasing market share for The Checker Group was to grow the Checker brand to compete against rideshare apps that benefit from a greater cultural cachet. To do that, we designed a marketing campaign and creative to stay top of mind, increase downloads of the company’s app, and also capitalize on high usage times, i.e. monthly holidays, to increase calls.

Creative Branding

Increase top of mind awareness in a crowded marketplace through better use of creative

Google Ads

Drive traffic to the app download to increase buy in and bring the company inline with modern usage

Marketing Strategy

Identify high-usage times and target ads to potential customers to increase usage

100% Results

Through more effective marketing practices, we were able to increase app downloads along with more traditional business at a reasonable price, while offering clear tracking that demonstrated ROAS.

Budget-Friendly

Cost per conversion <$0.80 cents

Effective Google Search Campaign

Nearly 20% click-through rate, while bounce rate is 62.25%

2.17 Million Impressions + over 50,000 Calls

Effective targeting found the right market.

Testimonials

Western Living Landscapes Avatar Western Living Landscapes

Western living landscapes uses In Front Marketing for our digital advertising program. They have produced amazing results for us and we are happy to recommend them. They provide us tangible results for our investment and a true understanding of how our ad programs are driving revenue into our business. I struggled to find an agency to work with but they offered me a free consultation and they don't charge me a retainer for service. Their costs are extremely competitive and their service has spoken for itself.

Tom Watts Avatar Tom Watts

We've been working with John and Dave at In Front for quite some time now. What sets them apart is the level of data they use in their marketing campaigns, and the reports they give at the end. We haven't come across another agency that goes as "in depth" as they do, and for that reason we wouldn't be comfortable recommending anyone other than In Front for digital marketing.

Richelle Wiseman Avatar Richelle Wiseman

Dave Taylor and his team members are experienced professionals whose marketing savvy generates great results for their clients. I highly recommend using their services. Richelle Wiseman, Inscape Communications