The Dos and Don’ts for a Successful Google Ads Account

google search on laptop

Google Ads is a powerful tool that can help businesses reach new customers and grow their business. When used correctly, they can be an extremely effective way to reach potential customers who are interested in what you have to offer. 

Google Ads is a powerful tool that can help businesses reach new customers and grow their business. When used correctly, they can be an extremely effective way to reach potential customers who are interested in what you have to offer. 

But there are a few things you should keep in mind to make sure your account is successful.

Here are seven dos and don’ts for a successful Google Ads account:

The Dos for a Successful Google Ads Account: 

There is no simple answer when it comes to the dos for a successful Google Ads account. However, here are a few tips that may help:

1. Research Your Keywords Carefully

Before you create your ad, you need to do your research and choose the right keywords. These are the words or phrases that potential customers will use to search for your product or service. You need to make sure that you choose keywords that are relevant to your business and that people are actually searching for.

2. Set a Budget

Google Ads can be expensive, so it’s important to set a budget before you start. This will help you avoid overspending and keep your account in good standing.

3. Test Your Ads

Before you launch your campaign, make sure to test your ads. This will help you see how they perform and make necessary changes before they go live.

4. Monitor Your Campaign

Once your campaign is live, it’s important to monitor it closely. This will help you see what’s working and what’s not so you can make the necessary changes.

5. Use Negative Keywords

Negative keywords are a great way to ensure your ads are only shown to relevant searchers. This will help you improve your click-through rate and avoid wasting money on unqualified clicks.

6. Keep Your Ads Relevant

Your ads should be relevant to the keywords you are targeting. This will help you improve your quality score and ensure your ads are shown to the right people.

7. Use Ad Extensions

Ad extensions are a great way to improve your ad’s performance. They can help you improve your click-through rate and give your ad more real estate on the search results page.

Don’ts for a Successful Google Ads Account

There are a few things to avoid if you want your Google Ads account to be successful. Here are some of the most common mistakes:

1. Don’t Forget about Your Goals

Before you even start creating your Google Ads account, you need to know what your goals are. What do you want to achieve with your campaigns? Are you looking to generate leads or sales? Once you know your goals, you can create campaigns that are more likely to succeed.

2. Don’t Use Too Many Keywords

Using too many keywords in your ad will make it less relevant and result in a lower quality score. Stick to a few relevant keywords to avoid this.

3. Don’t Use Broad Match Keywords

Broad-match keywords are too general and will result in your ad being shown to irrelevant searchers. This will waste your budget and could lower your quality score.

4. Don’t Forget about Mobile

More and more people are using mobile devices to search the internet. Make sure your ads are optimized for mobile or you could miss out on many potential customers.

5. Don’t Neglect Your Landing Page

Your landing page is just as important as your ad. Make sure it’s relevant and optimized to improve your chances of conversion. A landing page is the first thing potential customers will see when they click on your ad, so it’s important to make a good impression.

Conclusion

If you want to be successful with your Google Ads account, there are certain things you should do and certain things you should avoid. By following these tips, you can ensure that your account is running as efficiently as possible and that you are getting the most out of your Google Ads spend.

In Front Marketing offers Google Ads services in Calgary to help businesses like yours stay ahead of the competition. Our team of Google Ads experts will work with you to create a campaign tailored to your business goals. We will also help you track your campaign results and make adjustments as needed to ensure that you are getting the most out of your Google Ads spend. Let us take your online marketing to the next level! Contact us today to get started!

John McColman administrator

If you want to pick someone’s brain for anything from social media to display advertising, pick John's. Today, John’s putting businesses in front of millions of users and he can do the same for your business.

Tags

Digital Advertising, Google Ads, Marketing Strategy