Important Components of an Effective Marketing Plan

business

The internet has brought with it an unprecedented amount of competition. As more and more consumers utilize the internet to find, evaluate, and choose products and services, businesses need a competitive edge to draw in and engage their potential customers. By using digital marketing, companies can offer customers access to products and services that they […]

The internet has brought with it an unprecedented amount of competition. As more and more consumers utilize the internet to find, evaluate, and choose products and services, businesses need a competitive edge to draw in and engage their potential customers. By using digital marketing, companies can offer customers access to products and services that they simply could not get any other way.

Furthermore, digital marketing allows businesses to differentiate themselves from the

competition through niche targeting, often referred to as “micro-targeting.” By pinpointing certain groups of people within their targeted audience, businesses can cater their marketing campaigns directly to their consumers.

If you want your business to have a successful venture into the online world, you need to ensure that your digital marketing strategy has the following components:

1. Responsive Website Design & Development

Your online presence begins with an attractive and functional website. A user-friendly website is vital to building a powerful and long-lasting relationship with your potential customers.

Your website is the first impression you leave on potential clients. The overall design should speak to your brand identity and purpose, as this is where you can connect with existing clients, potential clients and create education across your industry and offerings. A professionally designed website should represent your brand and increase leads.

We take into consideration the user journey, while building your brand loyalty, as this speaks to client retention. All of our websites are built responsive so that you can access this from any device.

2. Solid SEO Strategy

SEO is the process of affecting the visibility of a website or a web page in a search engines unpaid results – often referred to as “natural”, “organic”, or “earned” results.

SEO is a technique that helps websites rank higher in search engine results pages. The goal of SEO is to make sure your site appears as high as possible on Google and other search engines for keywords related to your business.

If you have an e-commerce website, it makes sense to invest in SEO because it will help drive more traffic and sales. Adding this step into your strategy will allow you to stand out amongst your competitors more!

3. Social Media Marketing

Social Media Marketing is an integral part of any digital marketing strategy. Most consumers and brands already have social media accounts, so social media platforms such as Facebook, Instagram and LinkedIn are valuable marketing platforms that large or small businesses should not ignore.

Companies can display their products and services through social media platforms, connect directly with consumers and build a following of engaged and interested customers! Sounds like a win-win for your digital strategy.

4. Paid Advertising

Paid advertising is an important part of any marketing campaign. It is cheap, simple to set up and can generate a lot of awareness for a product or a service.

Paid advertising is the most effective way to reach your target audience and increase brand awareness, along with conversions. It can be done through Google Adwords, social media ads, banner ads, etc.

Paid Advertising has been around for centuries and it is not going anywhere, anytime soon.

5. Video Marketing

Video is another growing form of marketing that is valuable in a digital marketing campaign. Online videos, such as YouTube videos, are able to attract more people than static images or text. Video content has become an integral part of many digital strategies, and it’s not just for the big brands anymore.

Online video has been around for a long time but it has only recently become an indispensable tool for marketers and business owners. The use of video content in digital marketing strategies has increased by more than 400% since 2017. In fact, 84% of marketers say that they plan to increase their

investment in online videos this year because it provides them with the best ROI (Return on Investment)

Conclusion

The digital marketing strategy is a comprehensive framework of various components that are used to create an online presence for your business. It is an essential tool in the modern business landscape.

A successful digital marketing strategy relies on the following:

Dynamic engagement with customers and potential new customers – Awareness of consumer behavior and preferences. Contact us now to discuss your needs further!

John McColman administrator

If you want to pick someone’s brain for anything from social media to display advertising, pick John's. Today, John’s putting businesses in front of millions of users and he can do the same for your business.

Tags

Marketing Strategy