Google Ads & Pay-Per-Click (PPC)
Reach the right audience faster using PPC and Google Ads. PPC, or “Pay-Per-Click,” advertising only spends money if someone clicks on your ad and allows you to show up higher on the search results page (SERP) of engines like Google.
With over 80% market share, Google Ads is a highly effective strategy to increase website traffic and visibility with Google’s online advertising. Call us for scalable, measurable, and flexible results to help your business succeed.
Book a Free ConsultationThe Benefits of Pay-Per-Click Ads
There are many benefits to creating and executing an impactful brand and marketing strategy with In Front Marketing, including:
- Fast Results
- High Visibility
- More Conversions
- Show Up (Almost) Anywhere
Our Solutions
Did you know Google processes 99,000 search queries per second? PPC allows you to capitalize on the traffic that’s relevant to your business and support your target audience. Our key formats include:
Google AdWords
Google Display
Google Merchant/Shopping
Why Choose Us?
The right strategy gets things done. Backed by years of experience, the best team you’ll ever meet, and top-of-the-line technology, we determine the best ways to reach your audience.
We work with you to create a plan for budgeting, advertising, content creation, execution, and anything else to achieve your business goals. In Front Marketing gives you a well-defined path to success with trackable, repeatable benefits.
years of combined experience
in revenue generated
businesses helped since 2015
Let’s Get Advertising
We’ve had the pleasure of working with clients from all industries; from home builders to sports teams, senior services to florists, and more. Whether your company is big or small, established or starting up, it’s easy to work with us:
- Book a free consultation with one of our experts to see how In Front Marketing can support your business.
- Work with us to develop a strategy that makes your heart sing and your sales team smile.
- Meet with our experts on an ongoing basis to understand exactly how your strategy works and adjust as needed.
FAQ
Google Ads, formerly Google AdWords, is an online advertising platform developed by Google where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
Google Ads operates on a pay-per-click (PPC) model, where users bid on keywords and pay for each click on their advertisements. These ads will earn you a golden ticket to appear in Google’s search results, on other websites through the Google Display Network, and on YouTube.
Google Ads can increase your online visibility to help you reach more customers, drive more website traffic, and increase sales. It offers targeting options to reach specific demographics and allows for budget control & measurable ROI—giving you an aim that’s sharper than ever.
The cost of Google Ads varies based on competition for keywords, quality score, and your bidding strategy. There’s no set amount required to start—businesses can start with any budget and adjust as necessary, making it a cost-effective solution whether you’re a start-up or a seasoned business.
Google offers several campaign types, including Search Network campaigns (text ads on search results), Display Network campaigns (image ads on websites), Video campaigns (ads on YouTube), Shopping campaigns (product listings on Google), and App campaigns (promotions for app installations).
This requires tools like Google’s Keyword Planner to research relevant keywords, analyze search volumes, and get keyword ideas. It’s best to work with an SEO expert to determine the best keywords for your business.
Yes, Google Ads allows you to track conversions by setting up conversion tracking. This lets you see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, or newsletter sign-ups.
Google uses a combination of factors including your bid amount, auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the search context, and the expected impact of extensions and other ad formats.