The Most Common Content Marketing Mistakes to Avoid￼
Content marketing is not an easy industry, and neither are its related tasks as simple as posting your ads online. No, you have to be vigilant so that you would not commit any of the crucial mistakes that other companies have come to regret later on. That said, below are just a few more mistakes […]
Content marketing is not an easy industry, and neither are its related tasks as simple as posting your ads online. No, you have to be vigilant so that you would not commit any of the crucial mistakes that other companies have come to regret later on. That said, below are just a few more mistakes or demeanors you must avoid making at all costs, taking off where we left in the last article.
1. Only Focusing On One Type of Content
Don’t just stick to one type of content. Try different things and see what works best for you and your audience. You might find that blog posts are great for some people, but others might prefer infographics or videos. It’s important to have a variety of content so that your audience will notice, and the search engines will reward you with improved rankings.
If you want to make your content marketing more engaging, try filming live videos. This will give your audience a behind-the-scenes look at your brand and show them the office, staff, products, services, and quirks that make you unique. Be yourself, and your audience will appreciate it.
2. Only Focusing On Going-Viral
It isn’t always about online clout. That must never be your sole marketing goal. There’s no one guaranteed path to making your content go viral. The best way to ensure that your content has a chance of being seen by as many people as possible is to create content that your audience will enjoy and want to share with their friends. If you make content that resonates with your audience, they’re more likely to share it, increasing its’ chances of going viral.
3. Creating Content without Any Plan or Strategy
A content marketing strategy is a plan for creating and distributing content that will help you achieve your business goals. A content scheduling calendar is a tool that helps you plan and track when you publish new content. Consistency in content production is important because it helps you build an audience that knows when to expect new content from you.
Here are a few of our quick takeaways when it comes to building a marketing strategy:
Business Directive – What are we going to execute?
Marketing Strategy – problem with solution
Key Performance Indicator – Goals or Targets
Marketing Campaigns – Product Timeline & Launch
Monitoring – Analytics & Optimization
4. Failing to Promote Your Content
The majority of B2B marketing content goes unused, which is a problem for content creators who don’t put enough thought or strategy into their efforts. A great piece of content will never reach its full potential if it’s not properly promoted. In the past, social media was a free platform for promoting content. However, nowadays, you need to pay to get your content seen. As a result, you should be prepared to budget for content marketing promotions on social media and search engines.
5. Failing to Create Mobile-Friendly Content
In a world where people are increasingly using their mobile devices as their primary way to go online, it’s more important than ever to make sure your website and content are optimized for mobile. This means creating a website that looks good and works well on smaller screens and making sure your content is easy to consume on the go.
Perhaps repurposing old blogs or social posts by using canva to transform the digital assets into a video. This is a quick way to repurpose for social media channels and creates engagement with your audience. You put a lot of time into creating content, so it makes sense that you would want to share it with your audience to relay your key offerings and solutions as a business.
Overall, these are the few key content marketing mistakes businesses should avoid succeeding in the industry. Some of the most common mistakes are not creating enough content, not targeting the right audience, and not measuring results. By keeping these things in mind, businesses can create quality content that will engage their audience and help them achieve their marketing goals.
If you are looking for experienced digital marketing consultants in Calgary, look no further than our experts here at In Front Marketing. We are a results-driven advertising agency that is centered around clarity, confidence, and client satisfaction. Call us today and let us help establish a great strategy for your online content!