Backyard Meats
A Calgary start-up that supplies direct-to-consumer meat and meat products, Backyard Meats sells top-quality products sourced from local, southern Albertan farms.
Our Strategy
Our first step to getting Backyard Meats on track to meet their goals was to educate them on digital marketing. We walked them through the basics of return on ad spend and showed how they could grow with a limited budget. Then, we built a robust marketing system to find their audience and held monthly meetings to show them how much income each marketing dollar was bringing in.
Refined sales messaging and content and campaigns to better focus on specific products
Increase digital advertising to drive sales through search, display & social ads.
Setup SAAS software, including ensuring Shopify communications with Merchant, Google, Social, MailChimp