Backyard Meats
A Calgary start-up that supplies direct-to-consumer meat and meat products, Backyard Meats sells top-quality products sourced from local, southern Albertan farms.
Project Overview
When they came to us, Backyards Meats was a small brand with promising potential. They wanted to move on to a new level of marketing that would capitalize on their potential to increase growth and local brand awareness.
Without a strong digital advertising presence, the brand had reached an artificial ceiling in sales. Their initial marketing plan relied almost entirely on word-of-mouth, including social sharing and influencers, to drive their growth. And, as a new brand, they didn’t have a huge budget to fund marketing efforts.
Challenges
- Lack of understanding about digital marketing
- Reliance on organic sales constrained growth
- Ineffective messaging/creative and marketing SAAS set up
- Limited budget
Our Strategy
Our first step to getting Backyard Meats on track to meet their goals was to educate them on digital marketing. We walked them through the basics of return on ad spend and showed how they could grow with a limited budget. Then, we built a robust marketing system to find their audience and held monthly meetings to show them how much income each marketing dollar was bringing in.
Content + Marketing Creation
Refined sales messaging and content and campaigns to better focus on specific products
Funnel Optimization
Increase digital advertising to drive sales through search, display & social ads.
Refine software utilization
Setup SAAS software, including ensuring Shopify communications with Merchant, Google, Social, MailChimp
100% Results
Through our relationship building and demonstration of a high return on ad spend, Backyard Meats has been able to increase their marketing budget for more consistent marketing month over month so they can drive more traffic and sales online.
Over $350,000 e-commerce revenue in 2021 (since March 8, 2021)
Over 25% of e-commerce transactions from advertising, with 3.4% from Google Ads
Over 50% of website traffic came from advertising campaigns.
