Calgary Sports and Entertainment Corporation

The Calgary Sports and Entertainment Corporation owns the major, local sports teams in Calgary, including the Flames, Stampeders, Hitmen and Roughnecks, along with the CGY Team Store.

Project Overview

CSEC was looking for a digital partner that could provide clear and transparent results along with granular data that could be tracked. They also wanted the ability to try new digital platforms (such as connected TVs, digital radio, etc) that their partners didn’t have access to.

Services

Digital Advertising
Social Media Management
Marketing Strategy

Challenges

Each of CSEC’s brands, including the Flames, Stampeders, Hitmen, Roughnecks, have different voices, different messages and different audiences that need to be targeted. While sales targets vary from team to team, CSEC wanted a clear understanding of ROAS for each of their assets

Multiple brands with multiple target markets and diverse messaging
Heavy emphasis on tracking to learn what messaging/creative was pushing sales
Granular tracking through Ticketmaster
Wanted to explore diverse mediums, like smart TVS, for their advertising

While CSEC had multiple partnerships in place when they approached us, none of them had the ability to pursue diverse digital platforms or track and collate the data they required.

Our Strategy

We began by meeting with their in-house team to plan the media rollout, including calendars for delivery and mapped out the best digital products for each initiative. Then, provided robust data tracking so we could offer a clear view of the customer journey.

Creative Branding

Increase top of mind awareness in a crowded marketplace through better use of creative

Diverse Media Ad Campaigns

Drive traffic to the app download to increase buy in and bring the company inline with modern usage

Marketing Strategy

Identify high-usage times and target ads to potential customers to increase usage

100% Results

In partnership for over 6 years now, we have been able to bring a new level of granular data tracking and diverse media marketing to CSEC.

Increased Data Tracking

Delivery of data sets not normally offered by agencies or traditional media companies

ROAS Tracking

Clear revenue tracking with custom metrics (defined by CSEC)

Audience Building

Increased Audience by XXX%.

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