The Checker Group
Operating for 45 years in Calgary, The Checker Group offers a variety of driving services from limousine service to hotshots in the city of Calgary.
Project Overview
Services
- Digital Advertising
- Social Media Management
- Marketing Strategy
Challenges
- Lack of trust based on previous experiences
- No tracking to measure ROAS
- Overly complicated campaigns with limited returns
- Lack of brand awareness
As public awareness moved from taxis to apps like UBER and Lyft, The Checker Group needed to re-evaluate their brand and ensure all advertising made a real impact in the marketplace.
Our Strategy
The first step to increasing market share for The Checker Group was to grow the Checker brand to compete against rideshare apps that benefit from a greater cultural cachet. To do that, we designed a marketing campaign and creative to stay top of mind, increase downloads of the company’s app, and also capitalize on high usage times, i.e. monthly holidays, to increase calls.
Creative Branding
Increase top of mind awareness in a crowded marketplace through better use of creative
Google Ads
Drive traffic to the app download to increase buy in and bring the company inline with modern usage
Marketing Strategy
Identify high-usage times and target ads to potential customers to increase usage
100% Results
Through more effective marketing practices, we were able to increase app downloads along with more traditional business at a reasonable price, while offering clear tracking that demonstrated ROAS.
Cost per conversion <$0.80 cents
Nearly 20% click-through rate
Effective targeting found the right market.
Testimonials
Riley Patten
John and his team are extremely knowledgeable and talented and what they do. Would highly recommend their services to anyone who is looking to boost their presence.
Rachel Gauk
We appreciate the fine attention to detail and hard working team at In Front Marketing and have recommended them to other businesses.
Ram Khanal
I am thrilled to share my positive review for In Front Marketing! As a customer, I have been thoroughly impressed with their exceptional marketing services. From the outset, they have demonstrated a keen understanding of my business goals and have been able to develop customized strategies that are tailored to my specific needs. Their team is composed of highly skilled and knowledgeable professionals who are always up-to-date on the latest marketing trends and best practices. They are able to leverage their expertise to create campaigns that are both innovative and effective, resulting in increased traffic, leads, and ultimately, sales. One of the things that sets In Front Marketing apart is their exceptional customer service. They are always available to answer my questions and address any concerns I may have. Additionally, they provide regular updates on the progress of my campaigns, which helps me stay informed and confident in their ability to deliver results. Furthermore, their pricing is very reasonable compared to other marketing agencies in the market. They are transparent about their fees, and I appreciate that there are no hidden costs or surprises. This makes it easy to plan my marketing budget and ensure that I am getting the most value for my money. Overall, I would highly recommend In Front Marketing to any business looking for a reliable and effective marketing partner. Their dedication to their customers, expertise, and exceptional service make them a standout choice in the industry. I am grateful for the opportunity to work with them, and I look forward to continuing our partnership in the future.