Whether you’re looking to learn a little more about what we do or keep up with industry trends, our blog contains up-to-date information on all things marketing.
Social Advertising Adds Value to Your Organic Reach!
Our ad guru shows you when and how to use paid advertising on social media to supercharge your social presence.
Death Of The Pixel
Long the Golden Goose for advertisers, the pixel has recently become the cookie monster under the bed.
For marketers, the third-party tracking completely changed the game online.
Employee Showcase, Brie Pettigrew
Our resident advertising expert, Brie’s poised to make a splash here at IFM with her extensive experience in the industry.
Getting More From Display Advertising
For years, the only metric for display advertising was how many people clicked through.
Aid Local: Bringing action to shopping local
Aidlocal.ca, a platform created by Top Shelf Media and In Front Marketing for businesses across Canada, gives an inside lane for businesses to connect directly with local customers.
Risk, Opportunity, & Data
That’s why when companies decrease marketing budgets as a knee-jerk reaction to downturns, IFM recommends a more aggressive approach.
‘The Agency’s Dead’ Part Two
Whether you’re looking to increase brand awareness, or gain credibility and followers, each piece of your digital presence should be effective in its sphere.