Dave Taylor

Owner / Commander Of Calls

Are you ready to disrupt the industry? Dave has mastered the art of marketing, with more specialties than you can count with your fingers. Now Dave’s innovative marketing plans have propelled many businesses of all sizes into the forefront of their industries.

Budget Allocation by Stage: Where to Spend When You’re Early vs. Scaling

Wondering where your marketing budget should go right now? The answer depends less on “best practices” and more on what stage your business is in.…

The Strategic Use of Case Studies: What to Showcase for Maximum Persuasion

Case studies aren’t persuasive because they look impressive. They work because they answer one buyer question fast: “Will this work for someone like me?” This…

The Modern Marketing Strategy Stack: What Every Growing Business Needs

Growth is exciting—until your leads swing from boom to bust and no one can explain the dips. If your marketing feels like a collection of…

Building a Demand Strategy: Creating Interest Before People Are Ready to Buy

People do not wake up, search once, and buy on the spot. In B2B, buyers scroll, compare, get pulled into other priorities, and come back…

Negative Keywords for Modern Accounts: A Practical System to Reduce Waste

Running Google Ads without strong negative keywords is like pouring water into a bucket with holes, you see activity, but results never quite add up.…

Retargeting Without Being Creepy: Messaging That Feels Helpful, Not Pushy

We have all experienced it-you check out a product once, and suddenly it’s everywhere, following you across every site. That kind of retargeting doesn’t just…

Marketing vs. Sales Alignment: A Weekly Rhythm That Prevents Lead Waste

Leads rarely fail because of poor marketing alone, they slip away in the gap between marketing and sales. One slow follow-up, one unclear handoff, and…

Performance Max vs. Search Campaigns: When to Separate Them (and Why)

Performance Max can look like the easy button in Google Ads. Turn it on, upload a few assets, and Google pushes your ads across Search,…

Seasonal Strategy Planning: How to Build Campaigns Around Real Buying Cycles

Most marketing plans follow a calendar, but real results come from following your customers. Buying decisions do not happen randomly, they move in patterns shaped…