How can I find a reliable Google Ads Partner in Calgary?
As businesses continue to move towards digital marketing, the importance of utilizing Google Ads cannot be overstated. It’s no secret that advertising on Google can be challenging, especially if you have no prior experience.
Therefore, partnering with a certified Google Ads management agency can be a game-changer for your business.
Calgary’s saturated marketing agency market can overwhelm finding a trustworthy Google Ads partner. Working with our In Front Marketing team means a smooth, transparent process.
However, here are some tips to help you narrow your options and find a trustworthy and competent agency.
Look for Google Premier Partners
Google Premier Partners are the top-performing Google Ads partners globally. Partners passed tough certifications, performed well, showed expertise, and boasted success.
They also receive exclusive training, support, and resources from Google, which sets them apart from other Google Ads partners. Therefore, working with a Google Premier Partner in Calgary indicates that you will receive quality service.
Check for Google Ads Certifications
Certification is a must-have for any Google Ads management agency you consider. Agencies with Google Ads certifications understand and apply the platform to optimize ROI.
Here are the key points to keep in mind:
Google Premier Partners are the top partners with exceptional ad skills and expertise.
These partners have met the necessary ad spend requirements and have demonstrated agency and client revenue growth.
Google Premier Partners have also shown the ability to sustain and expand their client base.
Google Premier Partner status represents an agency’s unwavering commitment to exceptional services and remarkable results. In Front Marketing values this status and strives to meet Google’s high standards.
Our team works tirelessly to deliver exceptional ad campaigns that drive growth and revenue. We go above and beyond to stand out in the industry.
Our Google Premier Partner status reflects our dedication to providing exceptional services and achieving impressive client results.
Therefore, before settling on an agency, check if they have a Google Ads certification.
Look for an Agency with Experience and Expertise
Experience and expertise are two critical factors to consider when choosing a Google Ads partner. You want to work with an agency with a proven track record that can deliver results.
Look for an agency that has worked with businesses in your industry and thoroughly understands your target audience.
Find an agency that offers custom solutions.
They should have a team of experts in digital marketing.
These experts should be able to help with SEO, conversion tracking, and PPC management.
Partnering with a certified Google Ads management agency in Calgary can take your digital marketing efforts to the next level. By following these tips, you can find a reliable and competent agency that can help you achieve your business goals.
Take the time to do your research when selecting an agency for your digital marketing campaign. This agency will play a crucial role in the success of your campaign. Make sure it can deliver the results you need.
What are the benefits of working with a Google Ads Partner in Calgary?
Consider partnering with a Google Ads Partner in Calgary. Partners have certification and expertise in managing successful Google Ads campaigns.
Google awards partner status to those with strict requirements and a successful track record.
What are the benefits of working with a Google Ads Partner in Calgary?
Here are a few:
1. Expertise – Google Ads can be complex and time-consuming to manage, especially if you’re not familiar with the platform. A Google Ads Partner in Calgary has the expertise and knowledge to create and manage campaigns that drive results.
They can help you:
set goals,
identify target audiences,
and optimize your campaigns for maximum ROI.
As a Google Ads Partner, agencies and individuals have access to a range of tools and resources.
This access helps them create and manage high-performing campaigns.
These include training materials, best practices, and beta testing opportunities.
Some Google Ads Partners in Calgary have achieved the highest level of partnership with Google: Premier Partner status. Premier Partners have shown exceptional performance.
They have also met the requirements for certification. This ensures that you work with the best of the best, giving you peace of mind.
Google Ads Partners can track and analyze conversions, one of the key benefits of working with them. This analysis can provide valuable insights that can help you optimize your campaigns.
This means they can help you understand which campaigns and ads are driving the most conversions, and adjust your strategy accordingly. Experts in conversion tracking can help you optimize your campaigns.
This can lead to higher conversion rates and increased revenue for your business.
An experienced Google Ads Partner in Calgary can integrate your digital marketing efforts with your search engine optimization (SEO) strategy. This is referred to as SEO integration.
Google Ads and SEO can be used together to increase visibility on search engine results pages. This will result in more traffic for your website.
Working with a Google Ads Partner in Calgary can give your business a competitive edge in the digital marketing landscape. Experts, tools, and resources can help you create and manage campaigns. These campaigns can help you track and analyze conversions.
They will also drive successful results.
Search for a certified agency with a successful history, such as In Front Marketing as we have been around since 2017
This is the first step to reach your business goals with digital marketing.
What Google Ads campaigns can a Partner in Calgary help with?
We can assist businesses of all sizes and industries with their digital marketing requirements.
Specifically, we specialize in Google Ads management, including PPC (pay-per-click) advertising, conversion tracking, and campaign optimization.
We are a Premier Google Partner. This gives us access to exclusive resources and insights. We use these to create and execute campaigns for our clients.
These campaigns are highly effective.
We are held to a high performance standard by Google.
To maintain our certification, we must continuously meet specific requirements. Our team of experts can help businesses. We specialize in keyword research, ad creation, campaign management, and ongoing optimization.
Our goal is to ensure maximum return on investment for their advertising spend. We specialize in conversion tracking. This helps us measure the success of each campaign. We can then use this data to make better decisions for future campaigns.
In addition to Google Ads, our agency also offers expert SEO (search engine optimization) services, content marketing, and social media management. We pride ourselves on providing customized solutions that are tailored to the unique needs and goals of each of our clients.
Choosing a marketing agency in Calgary for your digital advertising needs requires a certified Google Partner with a successful track record.
Our team of marketing experts in Calgary is dedicated to delivering results and helping businesses achieve their digital marketing goals.
Contact us today to learn more about how we can help your business grow and thrive online.
In summary, partnering with a certified digital marketing expert like In Front Marketing offers businesses numerous benefits to achieve online success.
Here are just a few of the benefits you can expect:
Access to expert knowledge and resources
Customized solutions tailored to your unique needs and goals
Improved ROI for your advertising spend
Data-driven decisions based on conversion tracking and analysis
Proven track record of success
Ongoing optimization and campaign management
Exclusive insights and resources as a Premier Google Partner
Comprehensive solutions, including SEO, content marketing, and social media management.
Partnering with a digital marketing expert can elevate your online presence and achieve your business objectives.
Contact In Front Marketing today to learn more about our marketing services and how we can help your business succeed online.
The shift from traditional marketing to digital marketing has revolutionized the way businesses reach and engage with their audience. Gone are the days when traditional media was the main source of traffic for businesses.
Today, digital marketing enables personalized consumer experiences, which are essential for the success of your business. While traditional marketing tactics can still play a role in your marketing strategy, it’s important to recognize that digital marketing is now at the forefront of reaching and engaging with your target audience. Don’t get left behind – embrace the power of digital marketing to drive your business forward.
As a business, it can be intimidating to adapt to the constantly evolving landscape of digital marketing. Platforms and strategies are constantly changing, leaving even the most seasoned professionals feeling uncertain.
1 22 2
In Front Marketings Process to Transforming Your Traditional Marketing Tactics To Digital
But don’t let this deter you – the digital world is full of opportunities for your career and business. If you’re considering making the switch from traditional to digital marketing, or simply want to upskill, this blog will provide you with an overview and help you identify your transferable skills.
Digital marketing has fundamentally changed the way we interact with our potential customers, giving them more control over how they consume advertising. Technology like artificial intelligence and virtual reality are becoming increasingly prevalent in marketing campaigns, and it may seem like everything is moving too quickly to keep up with. But with the right mindset and determination, you can thrive in this exciting and dynamic industry.
Website – Your Digital Powerhouse & Presence
First and foremost, take a good look at your website. It should be the cornerstone of your digital marketing strategy. It’s the hub of your online presence and where customers learn more about your company and what you offer. Make sure your website is up-to-date, mobile-friendly, and optimized for search engines.
It’s also a good idea to add high-quality, valuable content to your website on a regular basis. This can include blog posts, articles, infographics, videos, or other types of media that provide information or entertainment to your target audience. By consistently adding new content to your website, you can improve its ranking in search results and keep visitors engaged.
Are you aware of who’s engaging with your content? 🤔
If not, then #infrontyyc has the solution for you. Our innovative audience profiling allows you to identify and understand your target audience’s wants, needs, and interests.
Do You Know Your Audience?
Next, it’s important to understand your audience. Analyze your current customer base and create buyer personas to get a better understanding of their needs and interests. This will help you create effective digital marketing campaigns that resonate with your target audience.
To build out this idea, you could consider the following:
Conduct market research: This can include surveys, focus groups, or online analytics tools to gather data on your audience.
Define your buyer personas: Use the information you gather from your market research to create detailed profiles of your ideal customers. Be sure to include information about their demographics, pain points, goals, and interests.
Use this information to create targeted campaigns: Once you have a good understanding of your audience, you can use this information to create digital marketing campaigns that are tailored to their needs and interests. This can include email marketing campaigns, social media ads, or targeted content on your website.
Monitor and adjust your campaigns: As you run your campaigns, be sure to track their performance and make adjustments as needed. This can help you fine-tune your marketing efforts and ensure that you are reaching your target audience effectively.
What better way to explore your local area than by checking out the amazing businesses, places, and services that call it home?
At #infrontyyc, we are committed to making sure you are in the know about all the amazing things to do, see, and experience in your city.
Look At Your Local Listings – What Do You See?
Make sure your business is listed in all the local directories, such as Google My Business, Yelp, and Bing Places. These directories will help customers find your business and provide important information about your services and location.
Here are a few additional points you can include:
Claim your business listings: In addition to the directories mentioned, there may be other local or industry-specific directories that are relevant to your business. Be sure to claim your listings on these platforms and provide accurate and up-to-date information about your business.
Add photos and videos: Visual content can help attract potential customers to your listings and give them a better sense of what your business has to offer. Consider adding photos of your products or services, as well as videos that showcase your business in action.
Encourage reviews: Customer reviews can be a powerful marketing tool, as they provide social proof of the quality of your business. Encourage your satisfied customers to leave reviews on your local business listings.
Optimize your listings: Be sure to include relevant keywords in your business descriptions and titles, as well as in any categories or tags. This can help improve the visibility of your listings in search results.
Monitor and manage your listings: Regularly check your local business listings to make sure the information is accurate and up-to-date. You should also respond to any customer reviews or inquiries in a timely and professional manner.
Your #customer insights have powerful stories to tell. But do you know how to interpret them?
At #infrontyyc, we’ve got you covered! Use our advanced analytics tools to decipher even the toughest customer data. Get ready to unearth untold secrets and gain valuable insights into their buying habits! #DataAnalytics
Achieve success in no time with easy-to-use dashboards and reports that will save you processing time. Unlock the potential of your customers’ feedback today! #SpeedUpYourBusiness
Customer Insights Speak Volumes – Can You Decipher Your Data?
Use customer data to gain valuable insights into how your customers interact with your digital marketing campaigns. This will help you understand which channels are most effective, what content resonates with customers, and what strategies need to be optimized.
Here are a few additional points you can consider:
Set specific goals for your campaigns: Before you start collecting customer data, it’s important to have a clear idea of what you want to achieve. This could include goals like increasing website traffic, improving conversions, or generating leads.
Use analytics tools: There are a variety of tools available that can help you track and analyze customer data. For example, Google Analytics is a popular choice that provides insights into website traffic, demographics, geography and customer behavior.
Collect data from multiple sources: There are many different ways that customers can interact with your digital marketing campaigns, so it’s important to track data from multiple sources. This could include website analytics, email marketing metrics, social media analytics, and more.
Analyze the data: Once you have collected data from your campaigns, it’s important to take the time to analyze it and draw insights. Look for trends and patterns in the data, and use this information to inform your marketing strategies.
Use the insights to optimize your campaigns: Based on the insights you gain from your customer data, you can make adjustments to your campaigns to improve their effectiveness. This could include optimizing your website for conversions, creating more targeted email marketing campaigns, or adjusting your social media strategy.
Here at In Front Marketing, we take the time to understand your customer insights.
The transition to digital marketing can seem daunting. But don’t worry; we got you.
Let us help you make this journey easier by providing #socialmedia advice tailored to your needs. 🤩 🤓
Get familiar with the basics of digital marketing and understand how #brandname can help you succeed in this age of ever-evolving technology.
Discover the potential of social media marketing and the successful strategies that will propel your traditional business into a modern digital presence. Make sure to use #brandname for tips and tricks.
Advice On Social Media
Choose the right social media channels for your business. Different channels appeal to different audiences, so it’s important to choose the ones that are most relevant to your target market. For example, Instagram is great for visual businesses, whereas Twitter is great for customer service.
Here are a few additional points to consider:
Determine your goals: Before you decide which social media channels to use, it’s important to know what you want to achieve. Do you want to increase brand awareness, drive traffic to your website, or generate leads? Knowing your goals will help you determine which channels are most appropriate for your business.
Research your target audience: Look at your customer demographics and behaviors to get an idea of which social media platforms they are most likely to use. This will help you narrow down your options.
Evaluate the features of each platform: Each social media channel has its own unique features and capabilities, so it’s important to consider how these align with your business goals and target audience. For example, Instagram is known for its visual content, whereas LinkedIn is geared more towards professional networking.
Consider your resources: Managing multiple social media channels can be time-consuming, so be sure to consider the resources you have available before committing to a particular platform. It’s better to do a few channels well rather than spreading yourself too thin.
Experiment and track your results: It’s okay to try out different channels and see what works best for your business. Be sure to track your results and make adjustments as needed.
Looking for something? Tired of scrolling endlessly through your search results page? We’ve got the perfect solution! #infrontyyc Power of Search is here to save the day.
Discover all the information you need faster and easier with our advanced search capabilities. You can find what you need in just a few clicks using keywords, filters, and other tools.
Look no further – #infrontyyc’s Power of Search is here to make your life easier!
Content – Launching the Power of Search
Learn the basics of search engine optimization (SEO) to ensure that customers can easily find your website. SEO involves optimizing your website content with the right keywords and phrases and your website’s design and structure.
Here are a few additional points to consider:
Research keywords: Identify the keywords and phrases that your target audience is using to search for businesses like yours. Use tools like Google’s Keyword Planner or Ahrefs to find relevant keywords and see how much traffic they are getting.
Optimize your website’s content: Use the keywords you’ve researched to optimize your website’s pages and blog posts. This includes the titles, headings, and body content of your pages. Be sure to use the keywords naturally and avoid keyword stuffing.
Use header tags: Header tags (H1, H2, etc.) help search engines understand the hierarchy of your content and give your pages an SEO boost. Be sure to use them appropriately and include your target keywords in at least one of your header tags.
Optimize your website’s design and structure: In addition to the content on your website, the design and structure can also impact your SEO. This includes things like the loading speed of your pages, the use of internal and external links, and the organization of your content.
Monitor and track your results: Use tools like Google Analytics to track your website’s performance in search results and see how your SEO efforts are paying off. Make adjustments as needed to improve your ranking.
In order to improve your website’s search engine ranking, it’s important to research and use relevant keywords, optimize your website’s content and design, and use header tags. It’s also crucial to track your results and make adjustments as needed.
Tools like Google’s Keyword Planner and Google Analytics can help you with this process. Our Digital Marketing Strategist, Ash, is an expert in ensuring your data does the talking.
Content Creation for Your Customer Segment
Create engaging content that is interesting and relevant to your target audience. Use various content types, such as blog posts, videos, and infographics, to provide value to your customers.
Email marketing can be a powerful tool for driving website traffic and conversions. Use it to nurture leads and convert them into customers. Include a link to your website in each email to drive traffic to your site.
Here are some additional ideas for building more content around the concept of creating engaging and relevant content for your target audience and using email marketing to drive traffic and conversions:
Create a list of tips for creating engaging content, such as using compelling headlines, incorporating visuals, and using storytelling techniques.
Write a case study about a company that successfully used email marketing to increase website traffic and conversions. Include details about their email strategy and the results they achieved.
Create an infographic that visually explains the process of creating and implementing an effective email marketing campaign.
Make a video tutorial showing how to use a specific email marketing platform or tool, such as Mailchimp or Constant Contact.
Write a blog post discussing the importance of segmenting your email list and providing personalized content to different groups of subscribers.
Create a downloadable guide or template that helps with your businesses plan and execute an email marketing campaign.
Write a post comparing different email marketing platforms and outlining the pros and cons of each one.
Create a quiz or interactive quiz that helps businesses determine the best email marketing strategy for your customers needs.
To create an effective online presence and increase website traffic and conversions, it is important for businesses to create engaging and relevant content for their target audience. This can be done through various content types, such as blog posts, videos, and infographics.
Email marketing is also a powerful tool for driving traffic and conversions, and can be used to nurture leads and convert them into customers. To optimize the effectiveness of email marketing campaigns, businesses can use segmentation to personalize content for different groups of subscribers, utilize A/B testing to improve performance, and avoid common mistakes.
Businesses can also benefit from creating tutorials, case studies, and other resources that help them plan and execute successful email marketing campaigns.
Digital Advertising – Data Done Right The First Time
Paid ads, such as Google Ads and Facebook Ads, can effectively reach your target audience. However, it’s important to ensure that your ads are relevant and targeted to the right people. Monitor your ad performance regularly to make sure you’re getting the most out of your budget.
Using paid ads can be a highly effective way for businesses to reach their target audience and increase website traffic and conversions. By carefully selecting the right platforms and targeting the right people, businesses can maximize the effectiveness of their ad spend and get the most out of their budget.
One of the major benefits of using paid ads is the ability to reach a large number of people in a short amount of time. This can be especially useful for businesses looking to promote a new product or service, or for those looking to drive traffic to their website during a specific promotion or event.
Another benefit of paid ads is the ability to target specific demographics and interests. This allows businesses to ensure that their ads are being seen by the people most likely to be interested in their products or services.
It’s important to monitor the performance of paid ads regularly to ensure that they are meeting their goals and delivering a positive return on investment. By analyzing data such as click-through rates and conversion rates, businesses can make adjustments to their ad campaigns to improve their performance and get the best results.
Overall, paid ads can be a valuable tool for businesses looking to reach their target audience and drive traffic and conversions. By carefully selecting the right platforms and targeting the right people, and by monitoring and optimizing ad performance, businesses can get the most out of their ad spend and achieve their marketing goals.
Our Expert Summary
Ultimately, moving from traditional to digital marketing is a great way to reach a larger, more diverse audience. With the many different platforms available, businesses can tailor their marketing strategies to their target audience, allowing for more effective advertising and a higher return on investment. If you’re looking to step up your marketing game and reach more potential customers, digital marketing is the way to go.
Here at In Front Marketing, we’re the best marketing consultants in Calgary. We’re a results-driven firm that is focused on clarity, confidence, and client satisfaction. If you’re ready to get started with digital marketing, don’t hesitate to contact us.
Content authority is the ability to influence the decisions that your audience makes about what to read, watch, and buy, based on your knowledge and expertise in the topic. Building content authority is important because it helps to establish trust and credibility with your audience. This can lead to increasing the likelihood that they will share your content with others.
In this article, we will explore several ways to build content authority.
These include:
Writing compelling headlines
Making your content easy to read
Creating useful and informative content
Sharing your content on social media
Reaching out to influencers
Speaking at conferences and events
Creating an ebook or online course
Making guest appearances on podcasts and webinars
BANG – Capture the Attention with Killer Headlines
One key way to build content authority is to write compelling headlines that grab the attention of your audience. Headlines should be clear, to the point, and use power words, numbers, and emotions to draw readers in.
In addition to strong headlines, you should also make sure that your content is easy to read. This means breaking up your text into small paragraphs. We use subheadings, and incorporating images and videos to make your content more visually appealing.
Your headline is the first thing that people see when they come across your content, so it’s important to make it count. Use action verbs and incorporate keywords to make your headline attention-grabbing and informative. For more tips on writing compelling headlines, check out this article from Neil Patel.
Priceless Value for Your Customers
Another important aspect of building content authority is creating useful and informative content. Your content should be well-researched and accurate, and should aim to help your readers solve problems or learn something new.
Sharing your content on social media is also an effective way to promote your content and reach a larger audience. You should share your content on all major social media platforms, as well as niche platforms related to your industry.
Offer practical advice, share your expertise, and provide valuable resources that your customers can use. This will help establish your credibility and build trust with your audience. As Forbes states, the importance of providing value is key.
Hello – Networking with Influencers
One way to reach even more people is by reaching out to influencers. These individuals have a large following who can help promote your content. You can connect with influencers through emails, direct messages, or social media.
Understanding the importance of networking with influencers in your industry can assist you in gaining exposure.
One Ticket Please – Attend Events
In addition to reaching out to influencers, you can also build your content authority by speaking at conferences and events. This allows you to reach new audiences and demonstrate your expertise in your field.These benefits can apply to your business in so many ways.
Attending events in your industry can be a great way to network, learn from other thought leaders, and stay up-to-date on the latest trends. Look for conferences, trade shows, and other events that are relevant to your industry and make an effort to attend as many as possible.
Download these Resources Now & Register
Creating an ebook or online course is another way to establish yourself as an expert in your field. This also provides valuable information to your audience in different formats. Finally, making guest appearances on podcasts and webinars is an effective way to promote your content. We can then reach new audiences, while also showcasing your expertise.
By following these tips, you can effectively build content authority and establish yourself as a trusted source of information in your industry. This will help you to reach a larger audience and ultimately drive more traffic to your website.
Building Authority Using Valuable Content, Speaking & Events, Headlines, and More.
Meet with Us Now
Let us become your marketing partner that it is here to help you with your business. Dont wait – contact In Front Marketing today. We’re a digital marketing agency that specializes in content marketing in Calgary.
We help businesses reach their goals by posting high-quality content on their websites and social media platforms. Reach out to us today to get started!
Choosing the right keywords for your Google Ads campaign is critical to its success. The right keywords will help you attract the right customers and get the most out of your budget. Meanwhile, the wrong ones will show up on those who show no interest in you in the first place.
Want successful keywords and satisfied audiences? Follow these steps for proper Google Ads keyword selection:
Know Your Audience
Know your target audience first. Understand them to find the solution for your company. Choosing the right keywords comes after.
What are their needs and wants?
What are their interests?
What prevents them from purchasing?
Once you know your audience, you can start to think about the keywords that will appeal to them.
In Front Marketing crafts buyer personas for your business to establish a baseline journey.Understanding your audience will determine the geographic, demographic, psychographic and behavioural segments. These factors are essential when creating your keywords.
Do Your Research
Once you know your audience, it’s time to do some research. Start by brainstorming a list of potential keywords. Then, use a keyword research tool like Google’s Keyword Planner to get ideas for related keywords and see their popularity.
There are a variety of ways to approach Keyword Research, as every agency is different, yet these are the primary factors that we like to use:
Define – What are the topics? What is the user intent? Do we have a landing page? What is the seed keyword?
Brainstorm – Do we understand the mindset of our customers? Is there low-hanging fruit? What is the keyword list showing? Who are the competitors?
Filter – Do you have a target keyword? What is the volume? What keywords will serve your purpose the best? Cut out the fillers and provide curated content.
Inspect – Are you researching the volume for fluctuations and declining volumes? What are the rankings for your keyword list?
Prioritize – Have you established your primary keyword? This should be ranking for your website. What is your secondary keyword? This should have a good balance of volume and keyword difficulty.
Consider Your Budget
When you’re choosing keywords, it’s essential to consider your budget. Some keywords are more expensive than others, so you’ll need to decide how much you will spend on each one.
Your maximum cost per click (max CPC bid) is the most you are willing to pay for a click on your ad. With proper management, you may influence the amount of traffic your ads receive, which can, in turn, impact your Return on Investment (ROI).
With Google Adwords, you can set an average daily budget. This is great for clients that utilize a monthly spend over a daily spend.
Consider Your Goals
What are your goals for your Google Ads campaign? Do you want to increase brand awareness? Drive traffic to your website? Make sales? Once you know your goals, you can choose keywords likely to help you achieve them.
Creating your goals for your campaign will also depend on which type of campaign you are using.
Below breaks out the options you have:
Search Campaigns:
Sales – drives sales or conversions. This would be the start of the purchasing or conversion process.
Leads – Encourages customers to engage or express interest in your products or services by signing up for a newsletter or submitting a contact form.
Website traffic – this shows the intent for informational purposes. Assisting in research or informational purposes.
Display Campaigns
Sales – Drives sales or conversion from a customer ready to purchase. Typically, customers are further down the funnel as they hope to buy or utilize a service.
Leads – Encourages customers to engage with your products or services. Typically engages them with a Call-to-Action.
Website traffic – Driving potential customers to your website. Works as a point of contact to establish brand awareness.
Brand Awareness & Reach – Increasing impressions and introducing customers.
Shopping Campaigns
Sales – Drives sales or conversion online. We are engaging with returning users who are close to making a purchase decision.
Leads – Encourage relevant customers to engage with your products or services.
Website traffic – drives potential customers to your website.
Video Campaigns
Sales – Customer engagement via online, in-store or app
Leads – Encourages customers to engage based on your services or products by providing their contact information
Website traffic – Drives customers to your website
Product & Brand Consideration – encourage your customers as they are researching or shopping.
BrandAwareness & Research – open your website to a broad audience and increase its relevance.
App Campaigns
Device App installs and engagement with an automated campaign to show ads. Utilizes Google Search Network, Display Network, and Google Play within our apps and on YouTube.
Performance Campaigns
Sales – Customer engagement via online, in-store or app
Leads – Encourages customers to engage based on your services or products by providing their contact information
Website traffic – Drives customers to your website
Product & Brand Consideration – encourage your customers as they are researching or looking for products.
Brand Awareness & Research – open your website to a broad audience and increase its relevance.
Match Your Keywords to Your Ad
Once you’ve chosen your keywords, match them to your ad. Ensure your ad is relevant to the keywords you’ve chosen and includes at least one of your keywords.
Broad match – Ads may show on searches that relate to your keywords. This would be considered the top of the funnel, providing information to your audience. As you curate the content, these search terms become more transactional as you build brand loyalty.
There are four different match types for Google Ads keywords: broad match, phrase match, exact match, and negative match. The match type you choose will determine how closely your ad is matched to the searcher’s query.
Group Your Keywords
Grouping your keywords into ad groups can help you better match your ads to the searcher’s query. It can also help you stay within your budget by allowing you to bid more on the most important keywords.
This should be noticed when creating your campaigns. Creating tight keyword ad groups, it allows your overall performance to increase. Organized keyword ad groups improve your account’s relevance, which increases your quality score and lowers your cost per click.
You can create the most successful and cost-effective campaigns by segmenting your keywords.
Set Your Bids
Once you’ve chosen your keywords and ad groups, it’s time to set your bids. How much you’re willing to pay for each click will determine how often your ad is shown. Of course, stick to your budget!
Monitor Your Results
Once your campaign is up and running, monitoring the results is essential. After all, you won’t honestly know if your campaign is doing well if you don’t know what kind of results it gives you. Plus, with such information, you can improve your keyword usage to maximize performance.
Conclusion
By following the tips we’ve shared above, you stand a much better chance of reaching out to the right people who want to know about you and what you offer.
That said, if you need help picking the right keywords for your Google Ads campaign, be sure to work with a professional. With their help, you can maximize your Google Ads campaign results, giving you the success you dream of enjoying.
If you are unsure about your Google Ad Settings, reach out to one of our trusted Google-certified team members today.
In Front Marketing offers results-driven solutions to help businesses use their online presence better. If you are looking for Google Ads services in Calgary, reach out to us today!
Content advertising is a way to supplement your organic reach by paying to promote your content. This can be done through platforms like Google AdWords or Facebook Ads. The advantage of this over native advertising is that it allows you to specifically target people who are interested in the type of content you have to offer. If you are looking to gain more knowledge about content advertising and how to use it in your marketing strategy, this is the right article for you!
A Quick Guide to Content Advertising: What You Need to Know
If you are a neophyte marketer looking to gain an edge over the competition, content advertising may be what you’ve been looking for. Before anything else, how is content advertising defined?
What is Content Advertising?
Content advertising is a powerful online marketing tool that can help promote your product or service. By creating compelling and informative content, you can drive traffic to your website or landing page and generate leads or sales.
There are various ways to create content for content advertising, such as blog posts, infographics, videos, or e-books. The key is to create content that is interesting and useful to your target audience.
When creating content, be sure to keep the following in mind:
1. Write for your target audience.
2. Make your content informative and helpful.
3. Use keywords and phrases that your target audience is searching for.
4. Promote your content through social media and other online channels.
By following these tips, you can create content that will help you achieve your marketing goals.
What are the Advantages of Content Advertising?
There are several advantages to using content advertising as part of your marketing strategy. First, it can be an effective way to reach a large audience. This is because you can promote your content on various platforms, such as social media, search engines, and even email.
In addition, content advertising can be an effective way to build brand awareness and credibility. This is because you can provide valuable information to your target audience that they can use to make informed decisions about your product or service.
Finally, content advertising can be a cost-effective way to generate leads and sales. This is because you only pay when someone clicks on your ad. This means that you only pay for results, which can save you a significant amount of money over time.
What Do You Need to Know Before You Start?
Before you start using content advertising, there are a few things you need to keep in mind. First, you must ensure that your content is high quality and relevant to your target audience. This means that it should be well-written, informative, and engaging.
In addition, you need to make sure that your content is properly optimized for search engines. This means using keywords throughout your content so that it appears in search results when people are looking for information related to your product or service.
Finally, you need to ensure that you are using the right platform to promote your content. This means choosing a platform that has a large audience and that allows you to target your potential customers.
Conclusion
Content marketing can be an extremely effective way to promote your business and attract new customers. However, it is crucial to keep in mind that there are a few things you need to do to ensure that your content is successful. If you get the hang of content advertising, you will be well on your way to creating successful content marketing campaigns that will help you attract new customers and grow your business.
If you are looking for help with content advertising in Calgary, come to In Front Marketing. We are a results-driven Calgary advertising agency that is centred around clarity, confidence, and client satisfaction. Get in touch with us today!
Running a website requires more than excellent optimization to rank on search engine results. It also needs high-quality content to attract more users to read, visit, or explore the websites containing information for products and services. But what is content creation?
Content creation is the process of developing and curating content for distribution. It can take many forms, including blog posts, articles, infographics, videos, and more. However, content writing and copywriting are the more popular forms. But which one’s better? Read on to learn more.
1. Purpose
Content writing is more focused on a brand’s message. The purpose is to engage the audience and educate them about the brand. It also contains specific information people may look for about the products and services offered by businesses.
Copywriting, on the other hand, is more focused on the user. The purpose is to sell the product or service and convince the user to buy or use it. It also uses more engaging and descriptive words to attract potential customers to secure a sale.
2. Length
Content writers create longer articles that are more informative. The length can range from a few hundred to a few thousand words. It is also more engaging and informative than a sales pitch. Content length also influences search result rankings, helping websites do well.
Copywriting is shorter and more to the point, and the length can range from a few sentences to a few paragraphs. Sometimes, it only uses phrases at most. It also uses persuasive and compelling words to convince the user to act on the offer.
3. Emotion
Content writing is more emotional, informative, and engaging. It’s designed to make people feel something, connect with the audience, and make them like and trust the brand. It is more about providing value and engaging with users.
Copywriting is more about making people act. It is designed to make people buy something, sign up for something, or be aware of something. Copywriting ensures every word is straightforward, highlighting the benefits of buying or subscribing to the product or service.
4. Tone
Content writing is more relaxed and informal because it builds relationships and connects with the audience. Think of the tone in content writing as more like a conversation. Readers should feel like they learn new things from friends or people they trust.
Copywriting is more formal and persuasive because it is designed to convince the audience to buy or subscribe to something. The tone is more like a sales pitch or an advertisement, ensuring customers will get the best deal possible once they support the company.
5. Call to Action
Content writing is more informative and educational, helping the audience understand what they need to know. The call to action focuses on helping the audience solve their problem. In a way, it ensures readers the help they can receive from the company.
Copywriting is more persuasive and is designed to get the audience to buy a product or subscribe to a service. The call to action focuses on getting the audience to support the company. It usually prompts readers to purchase or subscribe to something.
Conclusion
Copywriting and content writing are both critical for businesses. They are two distinct writing styles that can help companies to achieve their goals. The important thing is to know when to use each of them.
Content writing is more informative and educational. It helps the audience understand what they need to know. Copywriting is more persuasive and is designed to get the audience to buy a product or subscribe to a service. In Front Marketing is a marketing agency based in Calgary. We specialize in content advertising, helping clients reach their goals by posting high-quality content on websites and social media platforms. Learn more about our process from our marketing strategists in Calgary by booking an appointment on our website today.
Google Ads is a powerful tool that can help businesses reach new customers and grow their business. When used correctly, they can be an extremely effective way to reach potential customers who are interested in what you have to offer.
But there are a few things you should keep in mind to make sure your account is successful.
Here are seven dos and don’ts for a successful Google Ads account:
The Dos for a Successful Google Ads Account:
There is no simple answer when it comes to the dos for a successful Google Ads account. However, here are a few tips that may help:
1. Research Your Keywords Carefully
Before you create your ad, you need to do your research and choose the right keywords. These are the words or phrases that potential customers will use to search for your product or service. You need to make sure that you choose keywords that are relevant to your business and that people are actually searching for.
2. Set a Budget
Google Ads can be expensive, so it’s important to set a budget before you start. This will help you avoid overspending and keep your account in good standing.
3. Test Your Ads
Before you launch your campaign, make sure to test your ads. This will help you see how they perform and make necessary changes before they go live.
4. Monitor Your Campaign
Once your campaign is live, it’s important to monitor it closely. This will help you see what’s working and what’s not so you can make the necessary changes.
5. Use Negative Keywords
Negative keywords are a great way to ensure your ads are only shown to relevant searchers. This will help you improve your click-through rate and avoid wasting money on unqualified clicks.
6. Keep Your Ads Relevant
Your ads should be relevant to the keywords you are targeting. This will help you improve your quality score and ensure your ads are shown to the right people.
7. Use Ad Extensions
Ad extensions are a great way to improve your ad’s performance. They can help you improve your click-through rate and give your ad more real estate on the search results page.
Don’ts for a Successful Google Ads Account
There are a few things to avoid if you want your Google Ads account to be successful. Here are some of the most common mistakes:
1. Don’t Forget about Your Goals
Before you even start creating your Google Ads account, you need to know what your goals are. What do you want to achieve with your campaigns? Are you looking to generate leads or sales? Once you know your goals, you can create campaigns that are more likely to succeed.
2. Don’t Use Too Many Keywords
Using too many keywords in your ad will make it less relevant and result in a lower quality score. Stick to a few relevant keywords to avoid this.
3. Don’t Use Broad Match Keywords
Broad-match keywords are too general and will result in your ad being shown to irrelevant searchers. This will waste your budget and could lower your quality score.
4. Don’t Forget about Mobile
More and more people are using mobile devices to search the internet. Make sure your ads are optimized for mobile or you could miss out on many potential customers.
5. Don’t Neglect Your Landing Page
Your landing page is just as important as your ad. Make sure it’s relevant and optimized to improve your chances of conversion. A landing page is the first thing potential customers will see when they click on your ad, so it’s important to make a good impression.
Conclusion
If you want to be successful with your Google Ads account, there are certain things you should do and certain things you should avoid. By following these tips, you can ensure that your account is running as efficiently as possible and that you are getting the most out of your Google Ads spend.
In Front Marketing offers Google Ads services in Calgary to help businesses like yours stay ahead of the competition. Our team of Google Ads experts will work with you to create a campaign tailored to your business goals. We will also help you track your campaign results and make adjustments as needed to ensure that you are getting the most out of your Google Ads spend. Let us take your online marketing to the next level! Contact us today to get started!
On-page SEO is optimizing a website for search engines to improve the site’s visibility and ranking in the search engine results pages (SERPs). On-page SEO consists of optimizing the content and structure of a website as well as the HTML code, which is the code that tells a search engine what a website is about.
On-page SEO aims to make a website more visible and easier to find by search engines. This is important as this drives your digital presence. By optimizing the content and structure of a website, a website can improve its visibility on search engine results pages (SERPs). The main goal is to be shown in relevant search queries.
How to Get Started with On-Page SEO
Here are a few tips to get started with on-page SEO:
Step 1. Do Your Research
Before you start making changes to your website, it’s essential to research and understand what on-page SEO is and how it works. There are a lot of different factors that contribute to on-page SEO, so you need to make sure that you’re familiar with all of them.
A few metrics that we use are:
Content Audit
Positioning
Competitors
Keyword Analysis
This can be done with a primary market analysis, either internally or by a marketing agency providing a comprehensive SEO audit. This will help establish a foundation of where you currently are, where you have been and goals for the company moving forward.
Step 2. Understand Your Audience
Understanding your audience and what they’re looking for is also important. What kind of information are they searching for? What are their needs and wants? By understanding your audience, you’ll be able to optimize your website for them better.
Evaluating your audience teaches you many things about how your customer confidence and journey are currently working. Some questions that it will help answer are:
What device is the most commonly used?
What are the highest ranking pages?
What are the key target personas?
How long are users staying on site?
Where are the factors that could be impeding conversions?
Step 3. Choose Your Keywords Wisely
Keywords are an integral part of on-page SEO. They’re the terms or phrases people search for when looking for information. When choosing keywords, it’s essential to choose ones that are relevant to your website and that are not too competitive.
During an SEO audit, our In Front Marketing SEO team works to establish a consistent strategy that incorporates keywords that work together. Creating a holistic marketing approach allows our clients to gain traffic and provide quality content with a purpose.
Step 4. Optimize Your Website’s Title and Meta Tags
Your website’s title and meta tags are some of the most important aspects of on-page SEO. The title tag is the text that appears on the search engine results pages (SERPs), and the meta tags are the short descriptions that appear beneath the title. Both of these should be optimized for your chosen keywords.
Don’t worry – we take care of this part for you. Our team of search engine specialists are quite skilled with ensuring that all Rich features of SEO are working together. These work behind the scenes, so it is easy to underestimate the value.
Step 5. Use Keyword-Rich Content
For your website to rank high for your chosen keywords, it’s essential to use those keywords throughout your website’s content. It includes your website’s title, meta tags, and body text. However, it would be best to be careful not to overuse keywords, as this can result in search engine penalties.
Keywords are used for intent purposes, as the purpose is informational, commercial, navigational and/or transactional. Creating an approach that builds customer confidence is key, as this provides value when creating your content.
Establishing a strategy will help you curate content that provides information which Forbes speaks to factors that businesses should consider.
Website Elements You Can Optimize
Several factors can be optimized on a website for on-page SEO. These include the title tag, meta tags, header tags, keyword density, and the website’s content.
The title tag is the text that appears on the search engine results pages (SERPs) as the website title. The title tag must be descriptive and include the target keyword for the website.
The meta tags are the HTML tags that provide information about a website to search engines. The meta tags include the meta description, a brief description of the website, and the meta keywords, which are the keywords associated with the website.
The header tags are the HTML tags used to structure a website’s content. The header tags include the h1 tag, h2 tag, h3 tag, and so on. The h1 tag is the most important header tag and should be used to structure the main content on the website.
The keyword density is defined as the number of times a keyword appears on a website divided by the total number of words. Ideally, the keyword density must be between 1% and 2%. That means using one or two keywords for every 100 words on the page.
OK, so if you are still with us, you most likely learned a lot of terminology that sounds like greek. That’s ok, as that is what we are here for – to get you to the top of search.
Conclusion
On-page SEO is a great starting point for any business looking to improve its search engine visibility. Optimizing your website’s title tags, meta descriptions, and content can make your site more visible to search engines and potential customers. So what are you waiting for?
Should you need marketing strategists in Calgary to start your on-page SEO tactics and bring them to life, we can help. Our team at In Front Marketing is dedicated to helping our clients achieve their advertising goals. We focus on providing clarity and confidence to our clients so they can be satisfied with the results we produce. Contact us today!
The internet has brought with it an unprecedented amount of competition. The internet of things is becoming such a large tool for so many businesses. This allows us to find, evaluate and choose products and services at our fingertips, which also means that businesses are having to utilize more of these tools to have the competitive edge to draw and engage their potential customers. By using digital marketing, companies can offer customers access to products and services that they simply could not get any other way.
Furthermore, digital marketing allows businesses to position themselves from the competition through niche targeting, often referred to as “micro-targeting.” By pinpointing certain groups of people within their targeted audience, businesses can cater their marketing campaigns directly to their consumers. Does your marketing strategy have focus pages? Do you know what the next 6 months brings?
If you want your business to have a successful venture into the online world, you need to ensure that your digital marketing plan has the following components:
1 – Responsive Website Design
Your online presence begins with an attractive and functional website. A user-friendly website is vital to building a powerful and long-lasting relationship with your potential customers. User friendly across different devices allow you to have the dynamic ability to reach your customer base.
A website is the first aspect of your digital marketing plan. The overall design of your website says a lot about your brand, as it’s usually where customers and clients first encounter your business. A professionally designed website will make consumers want to do business with you. Understanding your needs and budget is simple with a discovery call with our team. We can provide a quote based on your company and scope of work, while working to create a strategic plan that includes your website and potential marketing phases.
Responsive web design is a technique that allows designers to create a website that will look good on any device. This means that the user journey will be smooth and conversion points will be clean. It also means that the website will generate traffic and bring in leads for your business. See where this is going……..
Creating a smooth user journey is key when it comes to building your brand, audience and executing your marketing plan. Think Conversion rate optimization strategy while also realizing that you can not break the bank on the marketing plan – at least until we do our job and prove our return on investment.
2 – Solid SEO Strategy
A strong search engine optimization (SEO) strategy is a vital component of any digital marketing campaign. Your website exists only to convince your customers to buy a product or service. The only way to do that is to make your website visible to as many potential customers as possible.
SEO, which entails putting your website in the best position possible to be found in search engine results, is arguably the most effective way of reaching an organic audience. That search function on browsers comes in handy for so many reasons.
SEO campaigns include keyword research, website optimization, links, and other factors that search engines can utilize to determine your website’s relevance to a search query. Once again, looping back to that search function.
A good way to start an SEO campaign is by using the right keywords in your content, backlinks, and social media posts. Having a content strategy will help you create more compelling content that will rank higher on search engines. Optimizing your website can be done with various tools like Google Webmaster Tools or the Yoast plugin for WordPress. Lastly, technical SEO includes things like having a sitemap or XML site map and making sure your URLs are readable and not messy.
This is also not a short term goal – this strategy is a long term and solid foundation to your marketing strategy. We advise clients this phase is at least 6 months to see solid results, so with communication and transparency – you will have the opportunity to grow and build your brand on your website to achieve the goals that you want.
3 – Social Media Marketing
Social media marketing is an integral part of any digital marketing campaign. With Social Media being widely accessible to the majority of people, across different devices and platforms, it creates space in the digital world for social media marketing. Platforms such as Facebook, Instagram and LinkedIn are valuable marketing platforms – especially for social advertising.
It is a great way for businesses to reach out to people and get their attention. Social media marketing has become one of the most popular ways for companies to advertise themselves, especially because it is free and easy to use. Businesses can use social media sites such as Facebook, Instagram and LinkedIn in order to market their products or services by engaging with customers, building an audience or educating.
Companies can display their products and services through social media platforms, connect directly with consumers, and build a following of engaged and interested consumers.
4 – Paid Advertising
Paid advertising is a form of marketing that involves the purchase of space in media to promote a product or service. It is one of the most inexpensive and competitive platforms for driving traffic and lead generation.
The main objective of paid advertising is to increase sales by driving potential customers to a company’s products or services. Paid advertising can be carried out through digital channels such as social media, search engine optimization, and display ads.
Digital marketing campaigns that neglect to include paid advertising are incomplete. Paid advertising is cheap, simple to set up, and can provide a significant return on investment. Especially on large and competitive platforms such as Google Adwords, paid advertising can effectively drive targeted traffic to your website. There are so many tools when it comes to paid advertising – that it really comes down to asking your company:
How fast can we handle growth?
How much is our budget?
What are our goals?
Then it becomes the magic of creating a digital marketing strategy to execute the above – now that is what we call a win-win.
5 – Video Marketing
Video is another growing form of marketing that is valuable in a digital marketing campaign. Online videos, such as YouTube videos, can be a powerful form of communication and presentation. It can show consumers that your company is dynamic, engaging, and relatable. Videos are often an effective way of branding a company to engage consumers.
There are many different forms of video content that are used on a daily basis. Educational, introductory, short form, long form, documentaries, case studies, testimonials and personalized videos are at our fingertips – it just becomes the question of how do we use these to benefit our brand!
Content Creation is crucial to building your website and other channels, which can also include blogs, social media management, and as mentioned – Video.
Conclusion
In the modern business landscape, digital marketing is an essential tool. With the explosion of the internet, consumers have unprecedented access to products and services. To be successful, businesses need a competitive edge over the competition. By using digital marketing and having these key components, companies can offer customers access to products and services that they simply could not get any other way.
If you’re looking to work with a reliable Calgary digital marketing agency, In Front Marketing has you covered. We develop effective strategies backed by data and make sure you get the results your business needs. Call us today so we can find the perfect strategy for your business.
