Making the Transition From Traditional to Digital

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The shift from traditional marketing to digital marketing has revolutionized the way businesses reach and engage with their audience. Gone are the days when traditional media was the main source of traffic for businesses. 

Today, digital marketing enables personalized consumer experiences, which are essential for the success of your business. While traditional marketing tactics can still play a role in your marketing strategy, it’s important to recognize that digital marketing is now at the forefront of reaching and engaging with your target audience. Don’t get left behind – embrace the power of digital marketing to drive your business forward.

As a business, it can be intimidating to adapt to the constantly evolving landscape of digital marketing. Platforms and strategies are constantly changing, leaving even the most seasoned professionals feeling uncertain.

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In Front Marketings Process to Transforming Your Traditional Marketing Tactics To Digital

But don’t let this deter you – the digital world is full of opportunities for your career and business. If you’re considering making the switch from traditional to digital marketing, or simply want to upskill, this blog will provide you with an overview and help you identify your transferable skills.

Digital marketing has fundamentally changed the way we interact with our potential customers, giving them more control over how they consume advertising. Technology like artificial intelligence and virtual reality are becoming increasingly prevalent in marketing campaigns, and it may seem like everything is moving too quickly to keep up with. But with the right mindset and determination, you can thrive in this exciting and dynamic industry.

Website – Your Digital Powerhouse & Presence

First and foremost, take a good look at your website. It should be the cornerstone of your digital marketing strategy. It’s the hub of your online presence and where customers learn more about your company and what you offer. Make sure your website is up-to-date, mobile-friendly, and optimized for search engines.

It’s also a good idea to add high-quality, valuable content to your website on a regular basis. This can include blog posts, articles, infographics, videos, or other types of media that provide information or entertainment to your target audience. By consistently adding new content to your website, you can improve its ranking in search results and keep visitors engaged.

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Do You Know Your Audience? 

Next, it’s important to understand your audience. Analyze your current customer base and create buyer personas to get a better understanding of their needs and interests. This will help you create effective digital marketing campaigns that resonate with your target audience.

To build out this idea, you could consider the following:

  1. Conduct market research: This can include surveys, focus groups, or online analytics tools to gather data on your audience.
  2. Define your buyer personas: Use the information you gather from your market research to create detailed profiles of your ideal customers. Be sure to include information about their demographics, pain points, goals, and interests.
  3. Use this information to create targeted campaigns: Once you have a good understanding of your audience, you can use this information to create digital marketing campaigns that are tailored to their needs and interests. This can include email marketing campaigns, social media ads, or targeted content on your website.
  4. Monitor and adjust your campaigns: As you run your campaigns, be sure to track their performance and make adjustments as needed. This can help you fine-tune your marketing efforts and ensure that you are reaching your target audience effectively.

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Look At Your Local Listings – What Do You See?

Make sure your business is listed in all the local directories, such as Google My Business, Yelp, and Bing Places. These directories will help customers find your business and provide important information about your services and location.

Here are a few additional points you can include:

  1. Claim your business listings: In addition to the directories mentioned, there may be other local or industry-specific directories that are relevant to your business. Be sure to claim your listings on these platforms and provide accurate and up-to-date information about your business.
  2. Add photos and videos: Visual content can help attract potential customers to your listings and give them a better sense of what your business has to offer. Consider adding photos of your products or services, as well as videos that showcase your business in action.
  3. Encourage reviews: Customer reviews can be a powerful marketing tool, as they provide social proof of the quality of your business. Encourage your satisfied customers to leave reviews on your local business listings.
  4. Optimize your listings: Be sure to include relevant keywords in your business descriptions and titles, as well as in any categories or tags. This can help improve the visibility of your listings in search results.
  5. Monitor and manage your listings: Regularly check your local business listings to make sure the information is accurate and up-to-date. You should also respond to any customer reviews or inquiries in a timely and professional manner.

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Customer Insights Speak Volumes – Can You Decipher Your Data?

Use customer data to gain valuable insights into how your customers interact with your digital marketing campaigns. This will help you understand which channels are most effective, what content resonates with customers, and what strategies need to be optimized.

Here are a few additional points you can consider:

  1. Set specific goals for your campaigns: Before you start collecting customer data, it’s important to have a clear idea of what you want to achieve. This could include goals like increasing website traffic, improving conversions, or generating leads.
  2. Use analytics tools: There are a variety of tools available that can help you track and analyze customer data. For example, Google Analytics is a popular choice that provides insights into website traffic, demographics, geography and customer behavior.
  3. Collect data from multiple sources: There are many different ways that customers can interact with your digital marketing campaigns, so it’s important to track data from multiple sources. This could include website analytics, email marketing metrics, social media analytics, and more.
  4. Analyze the data: Once you have collected data from your campaigns, it’s important to take the time to analyze it and draw insights. Look for trends and patterns in the data, and use this information to inform your marketing strategies.
  5. Use the insights to optimize your campaigns: Based on the insights you gain from your customer data, you can make adjustments to your campaigns to improve their effectiveness. This could include optimizing your website for conversions, creating more targeted email marketing campaigns, or adjusting your social media strategy.

Here at In Front Marketing, we take the time to understand your customer insights.

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Advice On Social Media

Choose the right social media channels for your business. Different channels appeal to different audiences, so it’s important to choose the ones that are most relevant to your target market. For example, Instagram is great for visual businesses, whereas Twitter is great for customer service.

Here are a few additional points to consider:

  1. Determine your goals: Before you decide which social media channels to use, it’s important to know what you want to achieve. Do you want to increase brand awareness, drive traffic to your website, or generate leads? Knowing your goals will help you determine which channels are most appropriate for your business.
  2. Research your target audience: Look at your customer demographics and behaviors to get an idea of which social media platforms they are most likely to use. This will help you narrow down your options.
  3. Evaluate the features of each platform: Each social media channel has its own unique features and capabilities, so it’s important to consider how these align with your business goals and target audience. For example, Instagram is known for its visual content, whereas LinkedIn is geared more towards professional networking.
  4. Consider your resources: Managing multiple social media channels can be time-consuming, so be sure to consider the resources you have available before committing to a particular platform. It’s better to do a few channels well rather than spreading yourself too thin.
  5. Experiment and track your results: It’s okay to try out different channels and see what works best for your business. Be sure to track your results and make adjustments as needed.

For a further look into what social media strategy works best for your business, check out this article or reach out to one of our social team members now – Tarila Uti or Robyn Jenks.

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Content – Launching the Power of Search

Learn the basics of search engine optimization (SEO) to ensure that customers can easily find your website. SEO involves optimizing your website content with the right keywords and phrases and your website’s design and structure.

Here are a few additional points to consider:

  1. Research keywords: Identify the keywords and phrases that your target audience is using to search for businesses like yours. Use tools like Google’s Keyword Planner or Ahrefs to find relevant keywords and see how much traffic they are getting.
  2. Optimize your website’s content: Use the keywords you’ve researched to optimize your website’s pages and blog posts. This includes the titles, headings, and body content of your pages. Be sure to use the keywords naturally and avoid keyword stuffing.
  3. Use header tags: Header tags (H1, H2, etc.) help search engines understand the hierarchy of your content and give your pages an SEO boost. Be sure to use them appropriately and include your target keywords in at least one of your header tags.
  4. Optimize your website’s design and structure: In addition to the content on your website, the design and structure can also impact your SEO. This includes things like the loading speed of your pages, the use of internal and external links, and the organization of your content.
  5. Monitor and track your results: Use tools like Google Analytics to track your website’s performance in search results and see how your SEO efforts are paying off. Make adjustments as needed to improve your ranking.

In order to improve your website’s search engine ranking, it’s important to research and use relevant keywords, optimize your website’s content and design, and use header tags. It’s also crucial to track your results and make adjustments as needed. 

Tools like Google’s Keyword Planner and Google Analytics can help you with this process. Our Digital Marketing Strategist, Ash, is an expert in ensuring your data does the talking. 

Content Creation for Your Customer Segment

Create engaging content that is interesting and relevant to your target audience. Use various content types, such as blog posts, videos, and infographics, to provide value to your customers.

Email marketing can be a powerful tool for driving website traffic and conversions. Use it to nurture leads and convert them into customers. Include a link to your website in each email to drive traffic to your site.

Here are some additional ideas for building more content around the concept of creating engaging and relevant content for your target audience and using email marketing to drive traffic and conversions:

  • Create a list of tips for creating engaging content, such as using compelling headlines, incorporating visuals, and using storytelling techniques.
  • Write a case study about a company that successfully used email marketing to increase website traffic and conversions. Include details about their email strategy and the results they achieved.
  • Create an infographic that visually explains the process of creating and implementing an effective email marketing campaign.
  • Make a video tutorial showing how to use a specific email marketing platform or tool, such as Mailchimp or Constant Contact.
  • Write a blog post discussing the importance of segmenting your email list and providing personalized content to different groups of subscribers.
  • Create a downloadable guide or template that helps with your businesses plan and execute an email marketing campaign.
  • Write a post comparing different email marketing platforms and outlining the pros and cons of each one.
  • Create a quiz or interactive quiz that helps businesses determine the best email marketing strategy for your customers needs. 

To create an effective online presence and increase website traffic and conversions, it is important for businesses to create engaging and relevant content for their target audience. This can be done through various content types, such as blog posts, videos, and infographics. 

Email marketing is also a powerful tool for driving traffic and conversions, and can be used to nurture leads and convert them into customers. To optimize the effectiveness of email marketing campaigns, businesses can use segmentation to personalize content for different groups of subscribers, utilize A/B testing to improve performance, and avoid common mistakes. 

Businesses can also benefit from creating tutorials, case studies, and other resources that help them plan and execute successful email marketing campaigns.

Digital Advertising – Data Done Right The First Time

Paid ads, such as Google Ads and Facebook Ads, can effectively reach your target audience. However, it’s important to ensure that your ads are relevant and targeted to the right people. Monitor your ad performance regularly to make sure you’re getting the most out of your budget.

Using paid ads can be a highly effective way for businesses to reach their target audience and increase website traffic and conversions. By carefully selecting the right platforms and targeting the right people, businesses can maximize the effectiveness of their ad spend and get the most out of their budget.

One of the major benefits of using paid ads is the ability to reach a large number of people in a short amount of time. This can be especially useful for businesses looking to promote a new product or service, or for those looking to drive traffic to their website during a specific promotion or event.

Another benefit of paid ads is the ability to target specific demographics and interests. This allows businesses to ensure that their ads are being seen by the people most likely to be interested in their products or services.

It’s important to monitor the performance of paid ads regularly to ensure that they are meeting their goals and delivering a positive return on investment. By analyzing data such as click-through rates and conversion rates, businesses can make adjustments to their ad campaigns to improve their performance and get the best results.

Overall, paid ads can be a valuable tool for businesses looking to reach their target audience and drive traffic and conversions. By carefully selecting the right platforms and targeting the right people, and by monitoring and optimizing ad performance, businesses can get the most out of their ad spend and achieve their marketing goals.

Our Expert Summary 

Ultimately, moving from traditional to digital marketing is a great way to reach a larger, more diverse audience. With the many different platforms available, businesses can tailor their marketing strategies to their target audience, allowing for more effective advertising and a higher return on investment. If you’re looking to step up your marketing game and reach more potential customers, digital marketing is the way to go.

Here at In Front Marketing, we’re the best marketing consultants in Calgary. We’re a results-driven firm that is focused on clarity, confidence, and client satisfaction. If you’re ready to get started with digital marketing, don’t hesitate to contact us.

Signs That You Need Help with Your Social Media Marketing

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For many brands, social media is an efficient tool that offers countless potential. With this free platform, you can create leads and greatly expand your online presence. According to a recent study from Hootsuite, there was a 21 percent rise in global social media use from January 2016 to January 2017 alone, reaching an astonishing 2.8 billion users worldwide.

However, managing so many social media platforms, accounts, and sites can make it challenging to conduct successful social media marketing. Many social media managers believe they have everything under control, yet they may be making some common mistakes without even realizing it.   

Additionally, learning new things is never-ending with social media, and you must continually adjust to an expanding and changing market. That said, below are a few indications that your social media marketing needs improvement.

1. You Are Still Doing Everything Manually

There is one evident thing when it comes to businesses: the definite value of time. That said, it’s best to avoid wasting time on tasks that can be automated or handled by someone else.

Everyone’s time is wasted if all of your social media activity is planned, implemented, and managed manually. According to Buffer, using a powerful social media management tool like their own may possibly save your company 6 hours every week! It’s safe to assume that you need assistance with your social media marketing if you use Twitter, Facebook, and LinkedIn separately and at various times throughout the day.

In such a case, getting a skilled freelance social media manager to launch your social strategy and editorial calendar might be beneficial.

2. You Get Minimal Results from Your Social Media Efforts

It may be time to conclude that something’s definitely wrong if you’re not getting consistent positive outcomes from your SMM efforts.

The truth is that there are still measurable results to be gained, even though it can be challenging to gauge a post’s commercial effectiveness at times.

If done correctly, your product marketing on social media can be effective. Don’t be shy about posting about your goods and services as long as you link them to an interesting narrative or point of view. As a matter of fact, products were the most engaging content types for the top 200 global companies on Instagram.

Utilizing social conversion monitoring on your eCommerce website allows you to identify the specific source of your paying clients; this gives you the ability to turn social media followers into devoted patrons.

Analyze sales data alongside web and social analytics. Consider your SMM’s commercial results and keep allocating funds to initiatives that increase sales.

3. You Are Lacking in Brand Personality

Seventy-one percent of consumers who had positive social media experiences with a company were more inclined to suggest it to others, according to a study by Ambassador on internet shoppers. Because of the influence of recommendations, it is crucial to establish an engaging and consistent brand personality online.

Your audience will lose interest if they can’t connect with your brand personality. Your tweets, Facebook posts, and Instagram stories need to have a stronger personal connection with your audience. As such, your social media approach clearly needs some help if your business is coming out as uninteresting.

4. You’re Operating on Too Many Platforms

You need to understand your sector and how various social media platforms cater to various demographics and objectives to conduct an efficient social media campaign

With intelligent store builders that enable you to streamline your eCommerce operations, eCommerce firms can unite all of their sales and social networks under one main dashboard. You may also invest in social management solutions like Hootsuite to unify many channels under one tool.

5. You Usually Ignore the Purpose of Your Platforms

The significance of developing a distinctive strategy and voice for each of your various platforms goes hand in hand with the idea of operating on too many platforms. Sadly, you’re already failing if you’re copying and pasting your Facebook postings from Twitter.

The thing is, different platforms require various personality traits and tones. It’s possible that your devoted Facebook friends prefer not to be addressed in the same way as your Twitter followers.

Conclusion

If you’re finding that you’re struggling to keep up with your social media marketing, it may be time to seek out some help. There are a number of signs that can indicate that you need assistance, such as feeling overwhelmed, not seeing results, or not having enough time to dedicate to social media.

If you’re experiencing any of these issues, consider reaching out to a social media marketing expert who can help you get back on track.

If you are looking for a reliable social media marketing agency in Calgary, AB, look no further than our expertise here at In Front Marketing. We are a results-driven Calgary advertising agency that is centred around clarity, confidence, and client satisfaction. Call us today, and let us help handle all your social marketing tasks in no time!

The Qualities to Look for in a Social Media Marketing Agency

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The Qualities to Look for in a Social Media Marketing Agency

Researching social media marketing will reveal many options for reaching your target demographic. Not only are there numerous business marketing plans, but there are also numerous marketing platforms, such as Facebook, Instagram, Twitter, and LinkedIn.

This can be a daunting task, so you may wish to enlist the aid of a leading social media firm to help you develop a strategy for your business. But how do you determine which social media company will provide you with the best results?  

Here are the top qualities of a social media marketing agency that you should look for:

1. Quick but Efficient 

Quick but efficient is a quality for a social media marketing agency because it will help you save time while still getting the desired results. They should be able to help you to create content, schedule posts, and engage with your audience without taking up too much of your time.

This is important because you still need to run your business and cannot spend all day on social media. An efficient social media marketing agency will also be able to give you reports on your progress and offer advice on how to improve your results.

2. Proactive

When looking for a social media marketing agency, it’s essential to find a proactive one. An agency with this quality constantly thinks of new and innovative ways to market your business on social media.

They’ll also be quick to react to changes in the social media landscape. This means they’ll always be on the cutting edge of social media marketing, and you can be confident that your business is in good hands.

3. Knowledgeable of Your Industry

When searching for a social media marketing agency, finding one knowledgeable about your industry is critical. This is because they will be able to understand your business and your target market. They will also be able to create a social media strategy tailored to your business.

An agency knowledgeable about your industry will be able to create content relevant to your target market. This content will help you to engage with your target market and build relationships with them.

4. Active on Social Media

The best social media firms actively market their business and connect with clients through social media. Check out different platforms’ social media pages to see if they have them and how they use them.

By looking at a company’s social media pages, you can learn how it uses social media for marketing. You can see how they promote their business, what kinds of posts they make, and how they talk to the people who follow them.

5. Strong Company Values

When looking for a social media marketing agency, it is essential to find one with solid company values. This is because values help guide an organization and its employees in interacting with customers, clients, and the general public.

Strong company values also show that an organization is committed to its employees and customers and is willing to stand behind its product or service.

Conclusion

Determining which social media company is ideal for your business can be challenging. However, with the qualities we’ve listed above, you can be sure that you’ll find an agency to help you take your social media marketing to the next level.

Always remember to choose one that is reliable and that has a good understanding of your industry to connect with your target audience efficiently.

To save you the hassle of searching for a trustworthy social media marketing agency, In Front Marketing is here to help you! We focus on providing the most comprehensive and effective digital marketing solutions to entrepreneurs and businesses. Contact us now!

Important Components of an Effective Marketing Plan

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The internet has brought with it an unprecedented amount of competition. The internet of things is becoming such a large tool for so many businesses. This allows us to find, evaluate and choose products and services at our fingertips, which also means that businesses are having to utilize more of these tools to have the competitive edge to draw and engage their potential customers. By using digital marketing, companies can offer customers access to products and services that they simply could not get any other way.

Furthermore, digital marketing allows businesses to position themselves from the competition through niche targeting, often referred to as “micro-targeting.” By pinpointing certain groups of people within their targeted audience, businesses can cater their marketing campaigns directly to their consumers. Does your marketing strategy have focus pages? Do you know what the next 6 months brings?

If you want your business to have a successful venture into the online world, you need to ensure that your digital marketing plan has the following components:

1 – Responsive Website Design

Your online presence begins with an attractive and functional website. A user-friendly website is vital to building a powerful and long-lasting relationship with your potential customers. User friendly across different devices allow you to have the dynamic ability to reach your customer base.

A website is the first aspect of your digital marketing plan. The overall design of your website says a lot about your brand, as it’s usually where customers and clients first encounter your business. A professionally designed website will make consumers want to do business with you. Understanding your needs and budget is simple with a discovery call with our team. We can provide a quote based on your company and scope of work, while working to create a strategic plan that includes your website and potential marketing phases.

Responsive web design is a technique that allows designers to create a website that will look good on any device. This means that the user journey will be smooth and conversion points will be clean. It also means that the website will generate traffic and bring in leads for your business. See where this is going……..

Creating a smooth user journey is key when it comes to building your brand, audience and executing your marketing plan. Think Conversion rate optimization strategy while also realizing that you can not break the bank on the marketing plan – at least until we do our job and prove our return on investment.

2 – Solid SEO Strategy

A strong search engine optimization (SEO) strategy is a vital component of any digital marketing campaign. Your website exists only to convince your customers to buy a product or service. The only way to do that is to make your website visible to as many potential customers as possible.

SEO, which entails putting your website in the best position possible to be found in search engine results, is arguably the most effective way of reaching an organic audience. That search function on browsers comes in handy for so many reasons.

SEO campaigns include keyword research, website optimization, links, and other factors that search engines can utilize to determine your website’s relevance to a search query. Once again, looping back to that search function.

A good way to start an SEO campaign is by using the right keywords in your content, backlinks, and social media posts. Having a content strategy will help you create more compelling content that will rank higher on search engines. Optimizing your website can be done with various tools like Google Webmaster Tools or the Yoast plugin for WordPress. Lastly, technical SEO includes things like having a sitemap or XML site map and making sure your URLs are readable and not messy.

This is also not a short term goal – this strategy is a long term and solid foundation to your marketing strategy. We advise clients this phase is at least 6 months to see solid results, so with communication and transparency – you will have the opportunity to grow and build your brand on your website to achieve the goals that you want.

3 – Social Media Marketing

Social media marketing is an integral part of any digital marketing campaign.  With Social Media being widely accessible to the majority of people, across different devices and platforms, it creates space in the digital world for social media marketing. Platforms such as Facebook, Instagram and LinkedIn are valuable marketing platforms – especially for social advertising.

It is a great way for businesses to reach out to people and get their attention. Social media marketing has become one of the most popular ways for companies to advertise themselves, especially because it is free and easy to use. Businesses can use social media sites such as Facebook, Instagram and LinkedIn in order to market their products or services by engaging with customers, building an audience or educating.

Companies can display their products and services through social media platforms, connect directly with consumers, and build a following of engaged and interested consumers.

4 – Paid Advertising

Paid advertising is a form of marketing that involves the purchase of space in media to promote a product or service. It is one of the most inexpensive and competitive platforms for driving traffic and lead generation.

The main objective of paid advertising is to increase sales by driving potential customers to a company’s products or services. Paid advertising can be carried out through digital channels such as social media, search engine optimization, and display ads.

Digital marketing campaigns that neglect to include paid advertising are incomplete. Paid advertising is cheap, simple to set up, and can provide a significant return on investment. Especially on large and competitive platforms such as Google Adwords, paid advertising can effectively drive targeted traffic to your website. There are so many tools when it comes to paid advertising – that it really comes down to asking your company:

How fast can we handle growth?

How much is our budget?

What are our goals?

Then it becomes the magic of creating a digital marketing strategy to execute the above – now that is what we call a win-win.

5 – Video Marketing

Video is another growing form of marketing that is valuable in a digital marketing campaign. Online videos, such as YouTube videos, can be a powerful form of communication and presentation. It can show consumers that your company is dynamic, engaging, and relatable. Videos are often an effective way of branding a company to engage consumers.

There are many different forms of video content that are used on a daily basis. Educational, introductory, short form, long form, documentaries, case studies, testimonials and personalized videos are at our fingertips – it just becomes the question of how do we use these to benefit our brand! 

Content Creation is crucial to building your website and other channels, which can also include blogs, social media management, and as mentioned – Video. 

Conclusion

In the modern business landscape, digital marketing is an essential tool. With the explosion of the internet, consumers have unprecedented access to products and services. To be successful, businesses need a competitive edge over the competition. By using digital marketing and having these key components, companies can offer customers access to products and services that they simply could not get any other way. 

If you’re looking to work with a reliable Calgary digital marketing agency, In Front Marketing has you covered. We develop effective strategies backed by data and make sure you get the results your business needs. Call us today so we can find the perfect strategy for your business.