Best Kept Marketing Secrets For Small Businesses Success

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Discover practical tips to help you boost your customer base as a small business owner. Learn how to identify your target audience, create data-driven marketing strategies, enhance your visibility and focus on organic growth.

This blog post also explores effective ways to reach your target audience, improve website traffic and engagement, measure marketing campaign success, track leads and conversions, and choose between paid and organic advertising. Find out how you can apply these strategies to increase your customer base and achieve business growth.

As a digital marketing agency, we understand the challenges that small business owners face in marketing.

One of the biggest concerns is how to increase their customer base effectively. In this blog post, we will provide actionable tips to address this pain point.

The first step in increasing your customer base is identifying your target audience. Without a clear understanding of who your customers are, it is difficult to create a marketing strategy that resonates with them.

Conduct market research to gather information about your target audience’s demographics, psychographics, and behavior. This will help you create buyer personas that represent your ideal customers.

Once you have a clear idea of who your target audience is, you can tailor your marketing messaging, channels, and tactics to reach and engage them effectively.

Another pain point that business owners have in marketing is managing their time and expenses. Creating a data-driven marketing strategy can help you optimize your time and resources by focusing on tactics that generate the best results.

By analyzing your data and metrics, you can identify which channels and campaigns are driving the most leads, conversions, and revenue. This will enable you to prioritize your efforts and allocate your budget and time accordingly.

Addressing business owner’s marketing concerns with data-driven strategies can help you increase your customer base, improve your ROI, and optimize your time and expenses.

By conducting market research, creating buyer personas, and analyzing your data, you can gain clarity and insights into your target audience and marketing performance.

These insights will enable you to create a strategy that resonates with your audience and generates a consistent flow of cash and leads for your business. As a digital marketing agency, we are committed to helping small business owners solve their marketing challenges and achieve their goals.

Once you have a clear understanding of your target audience, it’s time to create a marketing strategy based on data and results.

This involves leveraging agency knowledge to create a comprehensive plan that addresses your concerns and pain points. We can help you save time by developing and executing a strategy that works.

Another important factor to consider is organic growth. Rather than relying on paid advertising, you can focus on creating valuable content that attracts potential customers to your website. This approach can help you build a loyal customer base that trusts your brand and is more likely to make a purchase.

To increase your customer base, you need to have better ROI. This means focusing on strategies that generate leads and improve your cash flow.

By addressing your concerns about expenses and finance, you can create a marketing strategy that helps you achieve your goals without breaking the bank.

Finally, improving your visibility is essential to increasing your customer base. This can be achieved through a combination of SEO, social media, and evaluating your data with campaign optimization.

Effective Ways to Reach Your Target Audience

As a digital marketing agency, we understand that reaching your target audience is crucial for the success of your business. Here are some of the most effective ways to do so:

  • Define your target audience: Before you can effectively reach your target audience, you need to know who they are. Define their demographics, interests, behaviors, and pain points. This will help you tailor your marketing messages to resonate with them.
  • Use social media: Social media platforms like Facebook, Instagram, and LinkedIn provide an excellent opportunity to reach your target audience. Create engaging content, use hashtags, and run targeted ads to increase your visibility.
  • Invest in SEO: Search engine optimization (SEO) is optimizing your website to rank higher in search engine results pages (SERPs). By using relevant keywords and providing valuable content, you can attract more organic traffic to your site.
  • Use email marketing: Email marketing is a great way to reach your target audience directly. Segment your email list based on demographics and interests, and send personalized messages that address their concerns and pain points.
  • Collaborate with influencers: Influencer marketing is a popular way to reach your target audience through trusted individuals in your industry. Identify influencers who align with your brand values and work with them to promote your products or services.

By implementing these strategies, you can increase your visibility, generate more leads, and ultimately grow your business. As a Calgary marketing agency, we can help you address these challenges and provide clarity on your data.

Techniques to Improve Traffic and Engagement

As a digital marketing agency, we understand the challenges that business owners face in marketing their products and services. One of the most significant challenges is improving website traffic and engagement. In today’s digital age, a website is the face of your business and the primary source of information for your target audience.

Thus, it is essential to have a website that not only attracts visitors but also engages them. In this blog post, we will share some effective techniques to improve your website traffic and engagement.

Define Your Target Audience

One of the biggest mistakes business owners make is not clearly understanding their target audience. It is essential to identify your target audience and tailor your website content to meet their needs.

By understanding your target audience, you can create content that resonates with them and encourages them to engage with your website.

Improve Your Website’s Visibility

Having a well-designed website is not enough if it is not visible to your target audience.

Search engine optimization (SEO) is a technique that helps improve your website’s visibility on search engines. By optimizing your website for keywords relevant to your business, you can improve your website’s ranking on search engines and drive more traffic to your website.

Create Content That Engages Your Audience

Creating engaging content is the key to keeping your website visitors interested and encouraging them to stay longer.

Ensure that your website content is relevant, informative, and easy to read.

Use images and videos to break up large blocks of text and make your content more appealing.

Measuring the Success of Marketing Campaigns

As a digital marketing agency, one of the most common questions we receive from business owners is how to measure the success of their marketing campaigns.

After all, with so many different metrics to track and analyze, it can be difficult to know which ones truly matter when it comes to achieving your goals.

The first step in measuring the success of your marketing campaigns is to clearly define your goals and KPIs (key performance indicators). This will help you determine which metrics are the most important to track, based on your specific objectives.

For example, if your goal is to increase leads and sales, you may want to focus on metrics such as website traffic, conversion rates, and sales revenue.

On the other hand, if your goal is to improve brand visibility and awareness, you might prioritize metrics such as social media engagement, brand mentions, and website bounce rate.

Once you have defined your goals and KPIs, you can begin tracking and analyzing your data using tools such as Google Analytics, social media analytics, and email marketing software. Look for trends and patterns in your data, and use this information to refine your marketing strategy and tactics.

It’s also important to remember that measuring the success of your marketing campaigns is not a one-time event. You should regularly review your metrics and adjust your approach as needed to ensure that you are consistently moving towards your goals.

Measuring the success of your marketing campaigns involves:

  • clearly defining your goals and KPIs,
  • tracking and analyzing your data,

and using this information to refine your strategy.

By taking these steps, you can gain clarity on what is working and what isn’t, and make data-driven decisions that help you achieve better ROI and business growth.

At In Front Marketing, we understand the challenges small business owners face when it comes to marketing. Time management, financial impact, and leveraging agency knowledge are just a few of the pain points that can hold you back from achieving your goals.

That’s why we are committed to providing tips and solutions that address these concerns head-on.

Ashley Reutlinger, Strategic Success Manager

For example, one of the most common pain points we see among business owners is cash flow. Many businesses struggle to balance expenses and revenue, especially when it comes to marketing.

That’s why we work with our clients to create marketing strategies that are not only effective but also cost-efficient.

By focusing on organic growth and targeted campaigns, we help our clients achieve better results without breaking the bank.

Proven Methods for Tracking Conversions

As a digital marketing agency, we understand the importance of tracking leads and conversions for businesses. It’s essential to have a clear understanding of where your leads are coming from and how they are converting into paying customers.

In our marketing calls, we discuss the best methods for tracking leads and conversions, which can help you increase your sales and revenue.


1. Use Google Analytics: Google Analytics 4 is a powerful tool our In Front Marketing team uses as it that allows you to track your website’s traffic, including where your visitors are coming from and what pages they are visiting. By setting up goals and tracking conversions, you can also see which of your marketing efforts are generating the most leads and conversions.

2. Implement Call Tracking: Call tracking is a valuable tool for businesses that rely on phone calls as a primary source of leads. By using a call tracking service, you can track the source and quality of your phone leads, and even record conversations for quality control and training purposes.

3. Utilize CRM software: Customer Relationship Management (CRM) software is an excellent tool for managing your customer data, including lead generation and conversion tracking. By integrating your CRM with your website and other marketing channels, you can get a comprehensive view of your customers and their interactions with your business.

4. Implement UTM tagging: UTM tagging is a handy tool for tracking the effectiveness of your marketing campaigns. By adding UTM parameters to your URLs, you can track how visitors from specific channels interact with your website and which campaigns generate the most leads and conversions.

By using these methods for tracking leads and conversions, you can gain valuable insights into the effectiveness of your marketing efforts. You can also identify areas that need improvement, make data-driven decisions, and adjust your strategy to optimize your marketing performance.

As a result, you can increase your customer base, improve your cash flow, and enhance your overall business visibility and success. Tracking leads and conversions is crucial for any business owner who wants to stay ahead of the competition and achieve their marketing goals.

By implementing the right tools and strategies, you can address your concerns about time management, financial impact, and better ROI. You can also leverage the expertise of a digital marketing agency like ours to help you solve your challenges and achieve clarity on your expenses and finance.

Contact us today to learn more about how we can help you grow your business through effective and data-driven marketing strategies.

Paid or Organic Advertising | Your Options

As a digital agency, we understand that the decision to use paid or organic advertising can be a difficult one for business owners. Both options have their own unique advantages and challenges, and choosing the right one will depend on your specific goals and target audience.

Organic advertising involves creating content that is optimized for search engines and social media platforms, with the goal of increasing your visibility and attracting leads without paying for advertising space. This approach can be effective for small businesses with limited marketing budgets, as it can generate traffic and leads without significant expenses.

Paid advertising, on the other hand, involves paying for ad space on search engines, social media platforms or other websites. 

This approach can provide faster results and better targeting options, making it an attractive option for businesses looking to increase their visibility and generate leads quickly.

To decide which approach is best for your business, it’s important to consider your goals, target audience, and available resources. If you have limited time and resources, organic advertising may be a good starting point as it requires less financial investment. 

However, if you’re looking to generate leads quickly or have a product or service with a short sales cycle, paid advertising may be the better option.

It’s also important to keep in mind that both approaches can be effective when used together. A combination of both paid and organic advertising can provide increased visibility and a steady flow of leads and cash flow.

At our agency, we take a data-driven approach to help you address your concerns and provide clarity on which approach suits your business.

Stay up-to-date with The Latest Trends in Marketing

As a business owner, it is crucial to keep up with the latest trends in digital marketing to stay ahead of the competition. With new advancements and changes occurring frequently, it can be challenging to stay up-to-date.

However, there are several ways to ensure that you are aware of the latest trends and can apply them to your marketing strategy.

  • Attend Industry Events and Conferences: Attending industry events and conferences is an excellent way to stay up-to-date with the latest trends in digital marketing. These events bring together experts in the field who share their knowledge and insights on the latest trends and best practices. You can network with other business owners and learn from their experiences.
  • Follow Industry Experts and Publications: Following industry experts and publications is another great way to stay informed about the latest trends. By subscribing to industry publications and following experts on social media, you will receive regular updates and insights on the latest trends.
  • Continuously Learn: Continuously learning and upskilling is essential in digital marketing. By taking online courses or attending workshops, you can learn the latest techniques and strategies. This will help you stay ahead of your competitors and achieve your marketing goals.
  • Analyze Your Data: Analyzing your data is crucial to understanding the effectiveness of your marketing strategy. By keeping track of your data and analyzing it regularly, you can identify patterns and trends that can help you stay up-to-date with the latest digital marketing trends.

In conclusion, staying up-to-date with the latest trends in digital marketing is essential for business owners.

By attending industry events, following industry experts and publications, continuously learning, and analyzing your data, you can stay ahead of the competition and achieve your marketing goals.

At our agency, we understand the challenges that small business owners face with marketing, and we are here to provide you with solutions. By taking a data-driven approach and addressing your concerns, we can help you create a marketing strategy that delivers better ROI and organic growth.

In Front Marketing Co-Founder John McColman

Contact us today to learn more about how we can leverage our agency knowledge to benefit your business.

Grow Sports with Non-Profit Google Grant

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At In Front Marketing, we ensure our clients are informed, updated, and put in front of the right people. We believe in transparency, education, and delivering results-driven solutions. 

Our services in this resource are geared towards providing marketing solutions to Non-Profit Organizations (NPOs) in the Alberta Sports sector, and we operate on a 10% management fee.

In this article, we will discuss lacrosse, one of the most exciting sports in North America. Lacrosse is a fast-paced and intense game that requires skill, agility, and speed. 

It is a sport that is growing in popularity, and the National Lacrosse League (NLL) is leading the way. Year over year, the NLL has seen a 61% increase in ticket sales, which is expected to continue.

We will discuss the top trends in lacrosse; five people also ask questions and answers, and a marketing campaign based on search engine optimization (SEO) and Non-Profit Google Grant Funding. 

We will focus on the Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU).

Top Trends in Lacrosse

NLL Popularity: The NLL is a professional indoor lacrosse league that has gained a massive following over the years. Fans love the fast-paced action, hard hits, and high-scoring games, making it one of the most exciting sports leagues.

Growth in Youth Lacrosse: Youth lacrosse programs are rapidly growing in popularity across North America, with more players and parents joining each year. Youth lacrosse is becoming more competitive, emphasizing skill development, staying active, and having fun. It is a stepping stone for players to go on to play at higher levels, such as high school and college.

Women’s Lacrosse: Women’s lacrosse is also gaining more attention and has become increasingly popular. With more women participating, many colleges and universities have added women’s lacrosse programs. The sport has unique rules and equipment, and the women’s league has provided a new platform for female players to showcase their skills.

The emergence of Social Media: Social media is becoming an essential tool for lacrosse players, fans, and teams alike. Social media platforms like Twitter, Facebook, and Instagram allow players to connect with their fans, promote their teams, and showcase their skills. Teams also use social media to engage with fans and share news, highlights, and other information.

Focus on Safety: Safety has become a top priority in lacrosse, and efforts have been made to make the sport safer for all players. Protective gear is mandatory, and the game’s rules have been modified to reduce the risk of injury. Referees are also enforcing the laws more strictly to ensure the safety of players on the field.

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Additionally, several scholarship opportunities are available for lacrosse players, especially those who wish to pursue higher education. Many universities and organizations offer lacrosse scholarships, a great way to support the sport’s growth and encourage young players to pursue their dreams.

People Also Ask:

  1. What is the NLL?
  2. The NLL is a professional indoor lacrosse league that has recently gained popularity. The association comprises teams from the United States and Canada, and it has been attracting a growing fan base. The NLL is known for its fast-paced action, hard hits, and high-scoring games.
  3. How is lacrosse played?
  4. Lacrosse is played with two teams of ten players each. The game’s objective is to score more goals than the opposing team. Players use a long stick with a net to catch and throw a rubber ball. The game is played on a field or in an arena.
  5. What is the difference between men’s and women’s lacrosse?
  6. Men’s and women’s lacrosse have different rules and equipment. Women’s lacrosse is played with a smaller ball and has different rules for contact. Women’s lacrosse players also wear less protective gear than men.

While professional lacrosse is growing in popularity, it’s important to remember the development of minor lacrosse. 

Youth lacrosse is a critical part of the sport’s growth, and it’s essential to focus on the development of the sport at the grassroots level. Here are some tactics to increase the growth of minor lacrosse:

  1. Develop Coaching with Education: Developing coaches is essential to the growth of minor lacrosse. Coaches are the backbone of the sport and play a vital role in shaping young players. Education programs can help coaches improve their skills and knowledge of the game.

One example of a movement positively impacting coaching is the “Changing the Game” movement. This initiative focuses on developing a positive, athlete-centered coaching culture across lacrosse divisions.

  1. Coaching Mentorship and Succession Planning: Mentorship programs can help younger coaches learn from experienced coaches, which can help improve the quality of coaching at the grassroots level. Succession planning can also help bring aging players back as junior club coaches, which can help develop a new generation of coaches.
  2. Table of 90-day Marketing Techniques: To grow the sport of lacrosse, marketing efforts should focus on SEO and advertising. Here’s a table of marketing techniques that can help drive growth in 90 days: – make a table to reflect the campaign. 
  1. Collaboration with Calgary Sports and Entertainment Corporation with the Little Roughnecks Program: Working with the Calgary Sports and Entertainment Corporation can help drive trends for sales and marketing in the lacrosse industry. This partnership can help generate new ideas and initiatives to drive growth and increase the sport’s popularity. It also includes a free stick and jersey for U7 divisions across Calgary District Lacrosse Association. 
  2. Focus on School Boards: Partnering with school boards can help gain insights into the needs and wants of young players and their families. By promoting the sport of lacrosse in schools, we can generate interest in the sport and encourage more young people to participate. Visit Alberta Lacrosse for more information on the Lessons-in-Lacrosse program offered. 

The growth of minor lacrosse is critical to the overall success and popularity of the sport. By developing coaching with education, coaching mentorship, and succession planning, and focusing on marketing efforts with a dual funnel of SEO and advertising, we can help drive growth and increase the sport’s popularity. 

Collaboration with industry leaders such as the Calgary Sports and Entertainment Corporation and partnering with school boards alongside our local first nation bands help drive sales and marketing trends while promoting the sport of lacrosse in the community.

Our In Front Marketing team is dedicated to helping non-profit organizations (NPOs) maximize their marketing efforts. One way we do this is by utilizing Google Grants, a program offered by Google that provides eligible NPOs with up to $10,000 per month in free Google Ads advertising.

Features of the Google Grants program

  1. Eligibility: To be eligible for the Google Grants program, an organization must be a registered 501(c)(3) non-profit organization in good standing. The organization must also agree to Google’s non-discrimination and donation receipt and use requirements.
  2. Ad Campaigns: NPOs can use the grant to run ad campaigns on Google Ads, allowing them to reach a wider audience and increase awareness of their cause. The ads must comply with Google’s advertising policies and are subject to review by Google.
  3. Campaign Management: The Google Grants program requires organizations to manage their ad campaigns. This can be challenging for organizations with limited marketing resources, but partnering with a digital marketing agency like In Front Marketing can help ensure campaigns are properly managed and optimized for success.
  4. Google Analytics 4 Integration: Google Analytics is a powerful tool that allows NPOs to track the performance of their ad campaigns and gain insights into user behavior on their website. Google recently introduced Google Analytics 4 provides enhanced data tracking and analysis capabilities. In Front Marketing can help NPOs integrate Google Analytics 4 into their marketing efforts to maximize the impact of their campaigns.
  5. Training and Set-Up: Google offers training and resources to help NPOs set up and manage their ad campaigns. Front Marketing also provides training and support to ensure organizations maximize the value of their Google Grants and achieve their marketing goals.

To help NPOs take advantage of the Google Grants program, In Front Marketing has created three articles focused on the NPO grant and Google Analytics 4 integration, training, and set-up. 

These resources help NPOs understand how to get the most out of their Google Grants and achieve their marketing goals. 

Please click on the buttons below to access each article:

  1. NPO Grant and Google Analytics 4 Integration: This article provides an overview of Google Analytics 4 and explains how NPOs can integrate it into their marketing efforts to track the performance of their ad campaigns and gain valuable insights into user behavior on their website.
  2. NPO Grant Training: This article provides training and resources to help NPOs set up and manage their ad campaigns on Google Ads. It includes step-by-step instructions for creating and optimizing ad campaigns and provides tips for maximizing the value of the Google Grants program.
  3. NPO Grant Set-Up: This article guides setting up a Google Ads account and applying for the Google Grants program. It includes information on eligibility requirements, application procedures, and best practices for maximizing the value of the grant.

By leveraging the Google Grants program and partnering with In Front Marketing, NPOs can maximize their marketing efforts, increase awareness of their cause, and achieve their goals.

Benefits – animated video or personal video to answer questions:

  1. Have you heard of the Google Grants program for non-profit organizations?
  2. Would your non-profit organization benefit from up to $10,000 per month in free Google Ads advertising?
  3. Are you currently utilizing Google Ads to promote your non-profit organization?
  4. How do you track the performance of your ad campaigns and gain insights into user behavior on your website?
  5. Do you know the benefits of integrating Google Analytics 4 into your marketing efforts?
  6. Would you like to learn more about how to set up and manage effective ad campaigns using the Google Grants program?
  7. Have you considered partnering with a digital marketing agency like In Front Marketing to help you maximize the value of the Google Grants program?
  8. Are you interested in learning more about how to grow and develop coaching with education in minor lacrosse?
  9. Have you heard of the development of the Changing the Game movement across all lacrosse divisions?
  10. Are you interested in participating in coaching mentorship and succession planning programs to bring aging players back as junior club coaches?
  11. Would leveraging the Google Grants program and partnering with In Front Marketing help your non-profit organization achieve its marketing goals?
  12. Are you interested in our three articles on NPO grants and Google Analytics 4 integration, training, and set-up?
  13. How do you currently market your non-profit organization, and what challenges have you faced in promoting your cause?
  14. Have you considered partnering with Calgary Sports and Entertainment Corporation for collaboration in trends for sales?
  15. Have you considered reaching out to school boards to gain insight on every child matter and incorporating teaching on skills and history of the medicine game into your coaching programs? This targets the physical education module for Canada’s national summer sport and indigenous heritage and knowledge.

Google’s Non-Profit Advertising program can benefit Alberta Sports programs and In Front Marketing through a mutually beneficial partnership. In this scenario, In Front Marketing would help promote Alberta Sports programs using Google’s advertising platform. This would allow programs to reach a larger audience and attract more participants, while In Front Marketing would benefit from increased exposure and revenue.

Additionally, this partnership could also positively impact First Nations communities, as lacrosse, known as the “medicine game,” has deep cultural significance for many Indigenous peoples. As a First Nations elder once said, 

“Lacrosse is our game; it’s part of our identity, it’s our medicine.” 

By promoting the growth of lacrosse through this partnership, there is an opportunity to connect more people with this vital aspect of Indigenous culture and help support the development of First Nations lacrosse programs.

Overall, this partnership between Alberta Sports programs and In Front Marketing has the potential to create a win-win scenario for all parties involved while also promoting an important cultural tradition. Discover how to do this and integrate new tracking with Google Analytics 4. 

Making the Transition From Traditional to Digital

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The shift from traditional marketing to digital marketing has revolutionized the way businesses reach and engage with their audience. Gone are the days when traditional media was the main source of traffic for businesses. 

Today, digital marketing enables personalized consumer experiences, which are essential for the success of your business. While traditional marketing tactics can still play a role in your marketing strategy, it’s important to recognize that digital marketing is now at the forefront of reaching and engaging with your target audience. Don’t get left behind – embrace the power of digital marketing to drive your business forward.

As a business, it can be intimidating to adapt to the constantly evolving landscape of digital marketing. Platforms and strategies are constantly changing, leaving even the most seasoned professionals feeling uncertain.

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In Front Marketings Process to Transforming Your Traditional Marketing Tactics To Digital

But don’t let this deter you – the digital world is full of opportunities for your career and business. If you’re considering making the switch from traditional to digital marketing, or simply want to upskill, this blog will provide you with an overview and help you identify your transferable skills.

Digital marketing has fundamentally changed the way we interact with our potential customers, giving them more control over how they consume advertising. Technology like artificial intelligence and virtual reality are becoming increasingly prevalent in marketing campaigns, and it may seem like everything is moving too quickly to keep up with. But with the right mindset and determination, you can thrive in this exciting and dynamic industry.

Website – Your Digital Powerhouse & Presence

First and foremost, take a good look at your website. It should be the cornerstone of your digital marketing strategy. It’s the hub of your online presence and where customers learn more about your company and what you offer. Make sure your website is up-to-date, mobile-friendly, and optimized for search engines.

It’s also a good idea to add high-quality, valuable content to your website on a regular basis. This can include blog posts, articles, infographics, videos, or other types of media that provide information or entertainment to your target audience. By consistently adding new content to your website, you can improve its ranking in search results and keep visitors engaged.

Are you aware of who’s engaging with your content? 🤔⁣⁣

If not, then #infrontyyc has the solution for you. Our innovative audience profiling allows you to identify and understand your target audience’s wants, needs, and interests.⁣⁣

Do You Know Your Audience? 

Next, it’s important to understand your audience. Analyze your current customer base and create buyer personas to get a better understanding of their needs and interests. This will help you create effective digital marketing campaigns that resonate with your target audience.

To build out this idea, you could consider the following:

  1. Conduct market research: This can include surveys, focus groups, or online analytics tools to gather data on your audience.
  2. Define your buyer personas: Use the information you gather from your market research to create detailed profiles of your ideal customers. Be sure to include information about their demographics, pain points, goals, and interests.
  3. Use this information to create targeted campaigns: Once you have a good understanding of your audience, you can use this information to create digital marketing campaigns that are tailored to their needs and interests. This can include email marketing campaigns, social media ads, or targeted content on your website.
  4. Monitor and adjust your campaigns: As you run your campaigns, be sure to track their performance and make adjustments as needed. This can help you fine-tune your marketing efforts and ensure that you are reaching your target audience effectively.

What better way to explore your local area than by checking out the amazing businesses, places, and services that call it home?

At #infrontyyc, we are committed to making sure you are in the know about all the amazing things to do, see, and experience in your city.

Look At Your Local Listings – What Do You See?

Make sure your business is listed in all the local directories, such as Google My Business, Yelp, and Bing Places. These directories will help customers find your business and provide important information about your services and location.

Here are a few additional points you can include:

  1. Claim your business listings: In addition to the directories mentioned, there may be other local or industry-specific directories that are relevant to your business. Be sure to claim your listings on these platforms and provide accurate and up-to-date information about your business.
  2. Add photos and videos: Visual content can help attract potential customers to your listings and give them a better sense of what your business has to offer. Consider adding photos of your products or services, as well as videos that showcase your business in action.
  3. Encourage reviews: Customer reviews can be a powerful marketing tool, as they provide social proof of the quality of your business. Encourage your satisfied customers to leave reviews on your local business listings.
  4. Optimize your listings: Be sure to include relevant keywords in your business descriptions and titles, as well as in any categories or tags. This can help improve the visibility of your listings in search results.
  5. Monitor and manage your listings: Regularly check your local business listings to make sure the information is accurate and up-to-date. You should also respond to any customer reviews or inquiries in a timely and professional manner.

Your #customer insights have powerful stories to tell. But do you know how to interpret them?

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Customer Insights Speak Volumes – Can You Decipher Your Data?

Use customer data to gain valuable insights into how your customers interact with your digital marketing campaigns. This will help you understand which channels are most effective, what content resonates with customers, and what strategies need to be optimized.

Here are a few additional points you can consider:

  1. Set specific goals for your campaigns: Before you start collecting customer data, it’s important to have a clear idea of what you want to achieve. This could include goals like increasing website traffic, improving conversions, or generating leads.
  2. Use analytics tools: There are a variety of tools available that can help you track and analyze customer data. For example, Google Analytics is a popular choice that provides insights into website traffic, demographics, geography and customer behavior.
  3. Collect data from multiple sources: There are many different ways that customers can interact with your digital marketing campaigns, so it’s important to track data from multiple sources. This could include website analytics, email marketing metrics, social media analytics, and more.
  4. Analyze the data: Once you have collected data from your campaigns, it’s important to take the time to analyze it and draw insights. Look for trends and patterns in the data, and use this information to inform your marketing strategies.
  5. Use the insights to optimize your campaigns: Based on the insights you gain from your customer data, you can make adjustments to your campaigns to improve their effectiveness. This could include optimizing your website for conversions, creating more targeted email marketing campaigns, or adjusting your social media strategy.

Here at In Front Marketing, we take the time to understand your customer insights.

The transition to digital marketing can seem daunting. But don’t worry; we got you.⁣⁣

Let us help you make this journey easier by providing #socialmedia advice tailored to your needs. 🤩 🤓

Get familiar with the basics of digital marketing and understand how #brandname can help you succeed in this age of ever-evolving technology.⁣⁣

Discover the potential of social media marketing and the successful strategies that will propel your traditional business into a modern digital presence. Make sure to use #brandname for tips and tricks.

Advice On Social Media

Choose the right social media channels for your business. Different channels appeal to different audiences, so it’s important to choose the ones that are most relevant to your target market. For example, Instagram is great for visual businesses, whereas Twitter is great for customer service.

Here are a few additional points to consider:

  1. Determine your goals: Before you decide which social media channels to use, it’s important to know what you want to achieve. Do you want to increase brand awareness, drive traffic to your website, or generate leads? Knowing your goals will help you determine which channels are most appropriate for your business.
  2. Research your target audience: Look at your customer demographics and behaviors to get an idea of which social media platforms they are most likely to use. This will help you narrow down your options.
  3. Evaluate the features of each platform: Each social media channel has its own unique features and capabilities, so it’s important to consider how these align with your business goals and target audience. For example, Instagram is known for its visual content, whereas LinkedIn is geared more towards professional networking.
  4. Consider your resources: Managing multiple social media channels can be time-consuming, so be sure to consider the resources you have available before committing to a particular platform. It’s better to do a few channels well rather than spreading yourself too thin.
  5. Experiment and track your results: It’s okay to try out different channels and see what works best for your business. Be sure to track your results and make adjustments as needed.

For a further look into what social media strategy works best for your business, check out this article or reach out to one of our social team members now – Tarila Uti or Robyn Jenks.

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Content – Launching the Power of Search

Learn the basics of search engine optimization (SEO) to ensure that customers can easily find your website. SEO involves optimizing your website content with the right keywords and phrases and your website’s design and structure.

Here are a few additional points to consider:

  1. Research keywords: Identify the keywords and phrases that your target audience is using to search for businesses like yours. Use tools like Google’s Keyword Planner or Ahrefs to find relevant keywords and see how much traffic they are getting.
  2. Optimize your website’s content: Use the keywords you’ve researched to optimize your website’s pages and blog posts. This includes the titles, headings, and body content of your pages. Be sure to use the keywords naturally and avoid keyword stuffing.
  3. Use header tags: Header tags (H1, H2, etc.) help search engines understand the hierarchy of your content and give your pages an SEO boost. Be sure to use them appropriately and include your target keywords in at least one of your header tags.
  4. Optimize your website’s design and structure: In addition to the content on your website, the design and structure can also impact your SEO. This includes things like the loading speed of your pages, the use of internal and external links, and the organization of your content.
  5. Monitor and track your results: Use tools like Google Analytics to track your website’s performance in search results and see how your SEO efforts are paying off. Make adjustments as needed to improve your ranking.

In order to improve your website’s search engine ranking, it’s important to research and use relevant keywords, optimize your website’s content and design, and use header tags. It’s also crucial to track your results and make adjustments as needed. 

Tools like Google’s Keyword Planner and Google Analytics can help you with this process. Our Digital Marketing Strategist, Ash, is an expert in ensuring your data does the talking. 

Content Creation for Your Customer Segment

Create engaging content that is interesting and relevant to your target audience. Use various content types, such as blog posts, videos, and infographics, to provide value to your customers.

Email marketing can be a powerful tool for driving website traffic and conversions. Use it to nurture leads and convert them into customers. Include a link to your website in each email to drive traffic to your site.

Here are some additional ideas for building more content around the concept of creating engaging and relevant content for your target audience and using email marketing to drive traffic and conversions:

  • Create a list of tips for creating engaging content, such as using compelling headlines, incorporating visuals, and using storytelling techniques.
  • Write a case study about a company that successfully used email marketing to increase website traffic and conversions. Include details about their email strategy and the results they achieved.
  • Create an infographic that visually explains the process of creating and implementing an effective email marketing campaign.
  • Make a video tutorial showing how to use a specific email marketing platform or tool, such as Mailchimp or Constant Contact.
  • Write a blog post discussing the importance of segmenting your email list and providing personalized content to different groups of subscribers.
  • Create a downloadable guide or template that helps with your businesses plan and execute an email marketing campaign.
  • Write a post comparing different email marketing platforms and outlining the pros and cons of each one.
  • Create a quiz or interactive quiz that helps businesses determine the best email marketing strategy for your customers needs. 

To create an effective online presence and increase website traffic and conversions, it is important for businesses to create engaging and relevant content for their target audience. This can be done through various content types, such as blog posts, videos, and infographics. 

Email marketing is also a powerful tool for driving traffic and conversions, and can be used to nurture leads and convert them into customers. To optimize the effectiveness of email marketing campaigns, businesses can use segmentation to personalize content for different groups of subscribers, utilize A/B testing to improve performance, and avoid common mistakes. 

Businesses can also benefit from creating tutorials, case studies, and other resources that help them plan and execute successful email marketing campaigns.

Digital Advertising – Data Done Right The First Time

Paid ads, such as Google Ads and Facebook Ads, can effectively reach your target audience. However, it’s important to ensure that your ads are relevant and targeted to the right people. Monitor your ad performance regularly to make sure you’re getting the most out of your budget.

Using paid ads can be a highly effective way for businesses to reach their target audience and increase website traffic and conversions. By carefully selecting the right platforms and targeting the right people, businesses can maximize the effectiveness of their ad spend and get the most out of their budget.

One of the major benefits of using paid ads is the ability to reach a large number of people in a short amount of time. This can be especially useful for businesses looking to promote a new product or service, or for those looking to drive traffic to their website during a specific promotion or event.

Another benefit of paid ads is the ability to target specific demographics and interests. This allows businesses to ensure that their ads are being seen by the people most likely to be interested in their products or services.

It’s important to monitor the performance of paid ads regularly to ensure that they are meeting their goals and delivering a positive return on investment. By analyzing data such as click-through rates and conversion rates, businesses can make adjustments to their ad campaigns to improve their performance and get the best results.

Overall, paid ads can be a valuable tool for businesses looking to reach their target audience and drive traffic and conversions. By carefully selecting the right platforms and targeting the right people, and by monitoring and optimizing ad performance, businesses can get the most out of their ad spend and achieve their marketing goals.

Our Expert Summary 

Ultimately, moving from traditional to digital marketing is a great way to reach a larger, more diverse audience. With the many different platforms available, businesses can tailor their marketing strategies to their target audience, allowing for more effective advertising and a higher return on investment. If you’re looking to step up your marketing game and reach more potential customers, digital marketing is the way to go.

Here at In Front Marketing, we’re the best marketing consultants in Calgary. We’re a results-driven firm that is focused on clarity, confidence, and client satisfaction. If you’re ready to get started with digital marketing, don’t hesitate to contact us.

Learn more about Essential Digital Marketing KPIs To Track In Your Next Campaign

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Nowadays, there are more metrics than ever that marketers can use to track and measure the effectiveness of their marketing campaigns or broader marketing efforts. Choosing the right digital marketing KPIs, then, is a critical first step in terms of measuring the return on investment of your various marketing efforts. From SEO to bounce rate, customer lifetime value, marketing ROI, customer acquisition cost, click-through rate (CTR), and many more, we asked several of our key partners and experts in various marketing activities to offer their thoughts on the essential key performance indicators for your digital marketing in 2022 and beyond.

Importance Of Choosing The Right KPIs For Your Marketing Goals

Our panel consisted of experts from several fields, including marketing strategy, social media, PPC, SEO, email marketing, and numerous other digital marketing categories. And most of them started their KPI advice for 2022 (and many years to come) by pointing out the importance of setting goals for your digital marketing metrics before you began measuring and analyzing the results. 

“One of the most important things to consider when tracking and measuring KPIs is how clear goals and objectives are to the entire process. Without a clear sense of what you want to achieve, it will be difficult to properly interpret the data. And KPIs should be used in conjunction with other data points to get a complete picture of your marketing efforts.” – Natalia Osorio Quintero, Digital Marketer at NataliaOQ

There can be as many KPIs and metrics as there are types of marketing collateral and outlets. If lead generation is your goal, for example, there may be different measures that help paint a clear picture of your campaign success than those you’d use if retention rate or brand awareness is the goal. Regardless of the specific goals, you have for your marketing investment, clearly establishing your goals will often dictate the right mix of KPIs and measures of success. 

“A business can’t accurately assess whether a marketing investment was viable or wise if there isn’t an observable benchmark for what kind of dent the campaign made for them. The right KPIs, collaboratively established during discovery, quickly and succinctly give business owners a clearer picture of the campaign so they can observe growth, then scale or pivot if things aren’t converting as they want.”

– Max Zoghbi, Founder & Creative Director at Loupe Theory

“Campaign success, while generally subjective, is based on whether or not a brand can meet or exceed its goals. KPIs are put in place to measure progress, hence the term. They’re meant to be adjusted over time.”

– Ceara Milligan, Social Media Manager at STIR Advertising and Integrated Messaging

And while your organization may tweak the important digital marketing KPIs that you set for your campaign, the types of campaigns you plan to run will help you narrow down the list of important metrics that matter. 

“It depends on the type of campaign you are running. For search engine optimization campaigns, it is important to measure the site health, organic keywords, organic keyword position, organic traffic, keyword ranking position, and so on. For ads, you want to know the impressions, clicks, conversions, and cost per conversion. And these are just two examples of how different KPIs vary depending on your campaign type.”

– Masha Kaprian, Principal at iMedPages, LLC

While different types of campaigns and marketing channels can have different goals, businesses still need to drive revenue. And measuring digital marketing KPIs for any kind of campaign will tell you exactly what’s working, what isn’t, and where you can make changes that strengthen your campaign.

“Even if the main goal of a campaign is not sales or conversions, the ultimate goal of any business is to make enough money. The ad can be beautiful, the landing page can be breathtaking, and the copy can be engaging, but if new customers and established customers are not taking the action you want them to take, the campaign is not generating the results you need.”

– Blake Nolan, Founder & Chief Operating Officer at Storm Brain

“Everything can be measured, whether it be phone calls, emails, form fills, account signups, app downloads, product sales, and cart abandonment. But many businesses and agencies are only reporting on total-number site metrics such as time on site, page views, new users, and so on. Proper conversion mapping will not only showcase real-time results (including customer engagement and sales), it will also show lost revenue opportunities and areas where conversion rate can be improved.”

–  Dave Taylor, Cofounder of In Front Marketing  

In addition, measuring your digital marketing campaign goals is important not because it will point out failings, but because they tell you about the opportunities that exist and ways that you can improve performance. 

“KPIs should come with goals that you want to reach. That will ultimately tell you whether or not your campaign is a success. But if you do not meet your goals, that does not mean your campaign is a total failure. Rather, it shows that you have an opportunity to continue to improve your campaigns, so next time you run a campaign you know to make small tweaks that can lead to incremental improvements.” –

Nick Mattar, Founder, and CEO at Digital Detroit LLC 

Specific Digital Marketing KPIs And Metrics To Consider In Your Marketing Campaigns

As you can see, our experts agreed that goals will play a huge factor in determining which KPIs matter the most. Just like your digital marketing strategy overall, choosing the right measures of success requires spending some time evaluating what your metrics for achievement are. From there, however, many of the panelists and marketing experts did have specific recommendations for the key marketing metrics and measures to consider for your current and upcoming campaigns. 

“Start with Customer Lifetime Value. CLV will dictate which prospects you should be focusing your campaigns on. From there you can move on to tactical KPI metrics, such as Return on Ad Spend (RoAS) and Cost Per Acquisition (CPA). CLV is key guidance in regards to determining who your campaigns should be targeting, while RoAS and CPA will empower you to judge the effectiveness of the campaigns.” – Alonzo Foreman, SVP of Marketing at OppGen Marketing      

Measuring the effectiveness of channels was a key takeaway from our conversations with marketing leaders and digital experts, as it fed into several other metrics and it can help determine the best places to increase or decrease spending. 

“Two metrics that help determine which channels are most effective are ROAS (return on ad spend) and CAC (cost of acquiring a customer). These metrics help us determine the LTV, or lifetime value, of a customer. Since we know how much it costs to acquire them, we can measure that against the average life of a customer or how much a customer spends with us. This helps us know how profitable each channel is.” –  Nicole Denson, Marketing Manager at Big Leap

Just as was the case with our discussion of goals above, your KPIs are very dependent on what you want your campaign to achieve, and what you consider to be a measure of success. Ecommerce campaigns will undoubtedly call for different metrics than a brand awareness campaign, for example. 

“From an SEO firm’s perspective, two primary KPIs to track in a digital marketing campaign include search engine keyword rankings and organic website traffic. If a company is executing a sound on-page optimization strategy, complete with value-add SEO tags that align with relevant industry terms and detailed, long-form content on landing pages, these factors can help improve search engine rankings.” – Asad Kausar, CEO at Dabaran Inc.                 

“I think that link CTR, CPA, and CPM are three of the most critical metrics to track in all digital campaigns. Your link CTR is the gauge that allows you to truly see if your creativity and messaging align with your market. Your cost per acquisition will help you determine if your campaigns are profitable and worth running depending on what a client is worth to you. Finally, your CPMs can help dictate if you have a fair bid in your advertising campaigns.” – Ashley Monk, CEO of Onya

With many different options and different places to start, the metrics you choose to track most closely may shift and change as you continue to develop and implement new campaigns. But certain measures provide anyone with a solid assessment of how your marketing campaign is impacting your business goals. 

“Total revenue and average conversion rate can act as the anchor of your marketing initiatives. When doing A/B testing, a simple comparison of these macro metrics will spotlight which campaigns performed better overall. It’s essential to track, define your goals, and build them out in your preferred analytics system.” – Edan Ben-Atar, Founder of WebLime

“Website traffic and lead-to-visitor conversion rates are two of the most important KPIs for digital marketing campaigns. It’s important to have a healthy mix of new and returning site visitors, as well as to make sure that the traffic we are driving is relevant traffic based on search intent and keyword targeting. And while website traffic on its own is a great metric, it only tells half the story. If you are seeing an increase in site visits but not an increase in conversions, this could mean that some adjustments need to be made.” – Ashley Ismailovski, CRO & Operations Manager at SmartSites

“My top nine most important and most essential KPIs that every digital marketer should use to measure the success of their campaigns are: Web Traffic Sources; Leads; Page Views; Cost per Lead; Returning Users; Conversion; Goal Completion Rate; Click-Through Rate; and Customer Acquisition Cost.” – Joe Smith, SEO Expert at Market Media Connect

Some of the most valuable metrics for your campaign may not be strictly numerical, too. There are some insights that you may not get from Google Analytics, but which are incredibly important for helping you see how well your marketing budget is being put to use. 

“Lead sources. You should investigate the source of your sales. This is one of the most crucial marketing KPIs for your company’s long-term success. If all of your leads originate from one source, a server outage or a store closing could be disastrous for your business. Diversifying your lead sources now may help secure your business in the future.” – Luca Tagliaferro, SEO Consultant at Luca Tagliaferro SEO Consultancy

“Qualified website traffic (or qualified leads) is always a primary KPI for any online campaign. This metric measures the number of website visitors (and potential customers) that result from your marketing efforts. By tracking website traffic, you can gauge the overall reach of your campaign and compare it with other marketing initiatives.” – Andre Kay, CEO at Sociallybuzz

And the quality of your leads, if that’s one of the metrics you choose, is even more informative than the raw number of people who found your site or the number of leads your form generated.

“Consider Profit Per Action rather than cost per action. Cheap leads are not guaranteed good leads. To assess the performance of a campaign, we should be looking at how much profit the campaign is bringing in, instead of focusing on the raw number of leads.” – Justin Chan, Senior Business Developer at Coding Bull Web Redesign Agency

“When looking at conversion rate, it is helpful to look at how many actions were real leads and not just bots or spammers. We look at where traffic is coming from, which pages they are taking action on, and what types of action are most often taken (e.g. phone calls, contact form submissions, email sign-up, etc.).” – Charity Maddox, Owner of Carve Digital Marketing

Finding Out How Your

Campaign Measures Up

Whether you’re launching an organic search effort, upping your content marketing game, or simply ramping up your social media efforts, the bottom line is that you need to be able to see your marketing performance in terms of what’s working and what isn’t, and then adjust with that information in hand. Our experts here have provided some great examples of key metrics and KPIs for you to begin your planning and strategy with, but this is only the beginning. Whether you need help with an inbound marketing campaign, lead conversion, or any other digital marketing and analysis project, our group of expert digital marketing partners is available to help you make the most of your marketing spend and see the results.

Important Components of an Effective Marketing Plan

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The internet has brought with it an unprecedented amount of competition. The internet of things is becoming such a large tool for so many businesses. This allows us to find, evaluate and choose products and services at our fingertips, which also means that businesses are having to utilize more of these tools to have the competitive edge to draw and engage their potential customers. By using digital marketing, companies can offer customers access to products and services that they simply could not get any other way.

Furthermore, digital marketing allows businesses to position themselves from the competition through niche targeting, often referred to as “micro-targeting.” By pinpointing certain groups of people within their targeted audience, businesses can cater their marketing campaigns directly to their consumers. Does your marketing strategy have focus pages? Do you know what the next 6 months brings?

If you want your business to have a successful venture into the online world, you need to ensure that your digital marketing plan has the following components:

1 – Responsive Website Design

Your online presence begins with an attractive and functional website. A user-friendly website is vital to building a powerful and long-lasting relationship with your potential customers. User friendly across different devices allow you to have the dynamic ability to reach your customer base.

A website is the first aspect of your digital marketing plan. The overall design of your website says a lot about your brand, as it’s usually where customers and clients first encounter your business. A professionally designed website will make consumers want to do business with you. Understanding your needs and budget is simple with a discovery call with our team. We can provide a quote based on your company and scope of work, while working to create a strategic plan that includes your website and potential marketing phases.

Responsive web design is a technique that allows designers to create a website that will look good on any device. This means that the user journey will be smooth and conversion points will be clean. It also means that the website will generate traffic and bring in leads for your business. See where this is going……..

Creating a smooth user journey is key when it comes to building your brand, audience and executing your marketing plan. Think Conversion rate optimization strategy while also realizing that you can not break the bank on the marketing plan – at least until we do our job and prove our return on investment.

2 – Solid SEO Strategy

A strong search engine optimization (SEO) strategy is a vital component of any digital marketing campaign. Your website exists only to convince your customers to buy a product or service. The only way to do that is to make your website visible to as many potential customers as possible.

SEO, which entails putting your website in the best position possible to be found in search engine results, is arguably the most effective way of reaching an organic audience. That search function on browsers comes in handy for so many reasons.

SEO campaigns include keyword research, website optimization, links, and other factors that search engines can utilize to determine your website’s relevance to a search query. Once again, looping back to that search function.

A good way to start an SEO campaign is by using the right keywords in your content, backlinks, and social media posts. Having a content strategy will help you create more compelling content that will rank higher on search engines. Optimizing your website can be done with various tools like Google Webmaster Tools or the Yoast plugin for WordPress. Lastly, technical SEO includes things like having a sitemap or XML site map and making sure your URLs are readable and not messy.

This is also not a short term goal – this strategy is a long term and solid foundation to your marketing strategy. We advise clients this phase is at least 6 months to see solid results, so with communication and transparency – you will have the opportunity to grow and build your brand on your website to achieve the goals that you want.

3 – Social Media Marketing

Social media marketing is an integral part of any digital marketing campaign.  With Social Media being widely accessible to the majority of people, across different devices and platforms, it creates space in the digital world for social media marketing. Platforms such as Facebook, Instagram and LinkedIn are valuable marketing platforms – especially for social advertising.

It is a great way for businesses to reach out to people and get their attention. Social media marketing has become one of the most popular ways for companies to advertise themselves, especially because it is free and easy to use. Businesses can use social media sites such as Facebook, Instagram and LinkedIn in order to market their products or services by engaging with customers, building an audience or educating.

Companies can display their products and services through social media platforms, connect directly with consumers, and build a following of engaged and interested consumers.

4 – Paid Advertising

Paid advertising is a form of marketing that involves the purchase of space in media to promote a product or service. It is one of the most inexpensive and competitive platforms for driving traffic and lead generation.

The main objective of paid advertising is to increase sales by driving potential customers to a company’s products or services. Paid advertising can be carried out through digital channels such as social media, search engine optimization, and display ads.

Digital marketing campaigns that neglect to include paid advertising are incomplete. Paid advertising is cheap, simple to set up, and can provide a significant return on investment. Especially on large and competitive platforms such as Google Adwords, paid advertising can effectively drive targeted traffic to your website. There are so many tools when it comes to paid advertising – that it really comes down to asking your company:

How fast can we handle growth?

How much is our budget?

What are our goals?

Then it becomes the magic of creating a digital marketing strategy to execute the above – now that is what we call a win-win.

5 – Video Marketing

Video is another growing form of marketing that is valuable in a digital marketing campaign. Online videos, such as YouTube videos, can be a powerful form of communication and presentation. It can show consumers that your company is dynamic, engaging, and relatable. Videos are often an effective way of branding a company to engage consumers.

There are many different forms of video content that are used on a daily basis. Educational, introductory, short form, long form, documentaries, case studies, testimonials and personalized videos are at our fingertips – it just becomes the question of how do we use these to benefit our brand! 

Content Creation is crucial to building your website and other channels, which can also include blogs, social media management, and as mentioned – Video. 

Conclusion

In the modern business landscape, digital marketing is an essential tool. With the explosion of the internet, consumers have unprecedented access to products and services. To be successful, businesses need a competitive edge over the competition. By using digital marketing and having these key components, companies can offer customers access to products and services that they simply could not get any other way. 

If you’re looking to work with a reliable Calgary digital marketing agency, In Front Marketing has you covered. We develop effective strategies backed by data and make sure you get the results your business needs. Call us today so we can find the perfect strategy for your business.

Why a focus on data is key for your business and a standard for In Front Marketing.

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Does this sound familiar?

You’ve purchased a display advertising campaign and a large number of impressions from a large corporation or local ad agency. After the campaign your agency has only told you how many “clicks” your ad campaign has received.

As a business owner what does “clicks” mean to you, and how are you supposed to determine if this has brought any revenue into your business?

When business owners ask this question, why is the answer always the same? “that’s just how we do things” or “we don’t have access to any other information”.

How are large corporations and major advertising agencies getting away with providing clients with such an insignificant amount of data and no one is holding them accountable to report more??

So let’s take a look at what happens when you book a Display advertising campaign with In Front Marketing.

First, we uncover data that is unique to your business. We create and install unique tracking codes called website pixels that allow us to compile information on the consumers who are interested in your business.

What behaviors led them to your website?  How is that behavior relevant to other consumers on your website?  What are they doing on your website and what is leading them to purchase or contact your business?

This information is being stored on every device that lands on your website and these website pixels create a pie chart to show you what interested every consumer on your website, and this pie chart is different for each individual product and service on your website.

The best part, this data doesn’t cost you a penny. This is your data, hosted on your website!  You just need a way to connect with it.

After 2 to 4 weeks of data collection, we now have an opportunity to create an ad campaign focussed around your target audience. We work to understand from your perspective, what does the ideal customer coming through the door look like, compare it to the data and strategically create an ad campaign.

Using a display advertising networks, we can now ensure your message is only being “displayed” to consumers who are performing a behavior that is relevant to your business.

They may be shopping with your competition, or doing research on your products, but regardless of how they are spending time online we have an opportunity to invite them to your business and monitor how they engage with you.

So let’s go back to the “clicks” — Did you know that a display ad typically drops a “cookie” onto your computer that is traceable by a website pixel?

This allows us to track consumers who do not click on ads (we are all afraid where the click is going to take us). These consumers see an ad, engage with the message, head straight to google and search for your business. The website pixels allows us to trace the cookie/pixel and determine which ad they saw. This is called a “conversion”.

The website pixel then allows us to determine what they do next.

Let’s say the ”consumer” views 6 pages on your website, placing a product in a shopping cart and then makes a purchase. The pixel stays with them, so we don’t lose them during this process. The pixel then shows us the pages they visited, the total revenue purchased by this consumer and relates that back to the individual ad they saw before coming to your website.

That “click” – it’s pretty insignificant now isn’t it??

With In Front Marketing you not only see “clicks” – You see Behaviors, You see Conversions and consumers who don’t click but still search out your business.  You see a full picture of website engagement, and best of all! You see performance, revenue, and real RESULTS!

Oh, and by the way, the website pixels will stay with a consumer for an average of 30 days once they leave your website. So, if they choose not to purchase or contact you today, but they continue shopping around and engaging with your competition, we stay top of mind with them and continually invite them back to your website. If their behavior changes and they no longer show interest in your products or service, the pixels will stop tracking them ensuring your ads never become annoying or spam!

Want to see real results for your ad campaigns?