Make the Transition From Traditional to Digital Marketing

Written by

The shift from traditional marketing to digital marketing has revolutionized the way businesses reach and engage with their audience. Gone are the days when traditional media was the main source of traffic for businesses. 

Today, digital marketing enables personalized consumer experiences, which are essential for the success of your business. While traditional marketing tactics can still play a role in your marketing strategy, it’s important to recognize that digital marketing is now at the forefront of reaching and engaging with your target audience. Don’t get left behind – embrace the power of digital marketing to drive your business forward.

As a business, it can be intimidating to adapt to the constantly evolving landscape of digital marketing. Platforms and strategies are constantly changing, leaving even the most seasoned professionals feeling uncertain.

But don’t let this deter you – the digital world is full of opportunities for your career and business. If you’re considering making the switch from traditional to digital marketing, or simply want to upskill, this blog will provide you with an overview and help you identify your transferable skills.

Digital marketing has fundamentally changed the way we interact with our potential customers, giving them more control over how they consume advertising. Technology like artificial intelligence and virtual reality are becoming increasingly prevalent in marketing campaigns, and it may seem like everything is moving too quickly to keep up with. But with the right mindset and determination, you can thrive in this exciting and dynamic industry.

Website – Your Digital Powerhouse & Presence

First and foremost, take a good look at your website. It should be the cornerstone of your digital marketing strategy.

It’s the hub of your online presence and where customers learn more about your company and what you offer. Make sure your website is up-to-date, mobile-friendly, and optimized for search engines.

It’s also a good idea to add high-quality, valuable content to your website on a regular basis. This can include blog posts, articles, infographics, videos, or other types of media that provide information or entertainment to your target audience.

By consistently adding new content to your website, you can improve its ranking in search results and keep visitors engaged.

Do You Know Your Audience? 

Next, it’s important to understand your audience. Analyze your current customer base and create buyer personas to get a better understanding of their needs and interests. This will help you create effective digital marketing campaigns that resonate with your target audience.

To build out this idea, you could consider the following:

  1. Conduct market research: This can include surveys, focus groups, or online analytics tools to gather data on your audience.
  2. Define your buyer personas: Use the information you gather from your market research to create detailed profiles of your ideal customers. Be sure to include information about their demographics, pain points, goals, and interests.
  3. Use this information to create targeted campaigns: Once you have a good understanding of your audience, you can use this information to create digital marketing campaigns that are tailored to their needs and interests. This can include email marketing campaigns, social media ads, or targeted content on your website.
  4. Monitor and adjust your campaigns: As you run your campaigns, be sure to track their performance and make adjustments as needed. This can help you fine-tune your marketing efforts and ensure that you are reaching your target audience effectively.

Look At Your Local Listings – What Do You See?

Make sure your business is listed in all the local directories, such as Google My Business, Yelp, and Bing Places. These directories will help customers find your business and provide important information about your services and location.

Here are a few additional points you can include:

  1. Claim your business listings: In addition to the directories mentioned, there may be other local or industry-specific directories that are relevant to your business. Be sure to claim your listings on these platforms and provide accurate and up-to-date information about your business.
  2. Add photos and videos: Visual content can help attract potential customers to your listings and give them a better sense of what your business has to offer. Consider adding photos of your products or services, as well as videos that showcase your business in action.
  3. Encourage reviews: Customer reviews can be a powerful marketing tool, as they provide social proof of the quality of your business. Encourage your satisfied customers to leave reviews on your local business listings.
  4. Optimize your listings: Be sure to include relevant keywords in your business descriptions and titles, as well as in any categories or tags. This can help improve the visibility of your listings in search results.
  5. Monitor and manage your listings: Regularly check your local business listings to make sure the information is accurate and up-to-date. You should also respond to any customer reviews or inquiries in a timely and professional manner.

Customer Insights Speak Volumes

A Partnership in Deciphering Your Data?

In Front Marketing

Use customer data to gain valuable insights into how your customers interact with your digital marketing campaigns. This will help you understand which channels are most effective, what content resonates with customers, and what strategies need to be optimized.

Here are a few additional points you can consider:

  1. Set specific goals for your campaigns: Before you start collecting customer data, it’s important to have a clear idea of what you want to achieve. This could include goals like increasing website traffic, improving conversions, or generating leads.
  2. Use analytics tools: There are a variety of tools available that can help you track and analyze customer data. For example, Google Analytics is a popular choice that provides insights into website traffic, demographics, geography and customer behavior.
  3. Collect data from multiple sources: There are many different ways that customers can interact with your digital marketing campaigns, so it’s important to track data from multiple sources. This could include website analytics, email marketing metrics, social media analytics, and more.
  4. Analyze the data: Once you have collected data from your campaigns, it’s important to take the time to analyze it and draw insights. Look for trends and patterns in the data, and use this information to inform your marketing strategies.
  5. Use the insights to optimize your campaigns: Based on the insights you gain from your customer data, you can make adjustments to your campaigns to improve their effectiveness. This could include optimizing your website for conversions, creating more targeted email marketing campaigns, or adjusting your social media strategy.

Here at In Front Marketing, we take the time to understand your customer insights.

Advice On Social Media

Choose the right social media channels for your business. Different channels appeal to different audiences, so it’s important to choose the ones that are most relevant to your target market. For example, Instagram is great for visual businesses, whereas Twitter is great for customer service.

Here are a few additional points to consider:

  1. Determine your goals: Before you decide which social media channels to use, it’s important to know what you want to achieve. Do you want to increase brand awareness, drive traffic to your website, or generate leads? Knowing your goals will help you determine which channels are most appropriate for your business.
  2. Research your target audience: Look at your customer demographics and behaviors to get an idea of which social media platforms they are most likely to use. This will help you narrow down your options.
  3. Evaluate the features of each platform: Each social media channel has its own unique features and capabilities, so it’s important to consider how these align with your business goals and target audience. For example, Instagram is known for its visual content, whereas LinkedIn is geared more towards professional networking.
  4. Consider your resources: Managing multiple social media channels can be time-consuming, so be sure to consider the resources you have available before committing to a particular platform. It’s better to do a few channels well rather than spreading yourself too thin.
  5. Experiment and track your results: It’s okay to try out different channels and see what works best for your business. Be sure to track your results and make adjustments as needed.

For a further look into what social media strategy works best for your business, check out this article or reach out to one of our social team members now – Robyn Jenks.

Content – Launching the Power of Search

Learn the basics of search engine optimization (SEO) to ensure that customers can easily find your website. SEO involves optimizing your website content with the right keywords and phrases and your website’s design and structure.

Here are a few additional points to consider:
  1. Research keywords: Identify the keywords and phrases that your target audience is using to search for businesses like yours. Use tools like Google’s Keyword Planner or Ahrefs to find relevant keywords and see how much traffic they are getting.
  2. Optimize your website’s content: Use the keywords you’ve researched to optimize your website’s pages and blog posts. This includes the titles, headings, and body content of your pages. Be sure to use the keywords naturally and avoid keyword stuffing.
  3. Use header tags: Header tags (H1, H2, etc.) help search engines understand the hierarchy of your content and give your pages an SEO boost. Be sure to use them appropriately and include your target keywords in at least one of your header tags.
  4. Optimize your website’s design and structure: In addition to the content on your website, the design and structure can also impact your SEO. This includes things like the loading speed of your pages, the use of internal and external links, and the organization of your content.
  5. Monitor and track your results: Use tools like Google Analytics to track your website’s performance in search results and see how your SEO efforts are paying off. Make adjustments as needed to improve your ranking.

In order to improve your website’s search engine ranking, it’s important to research and use relevant keywords, optimize your website’s content and design, and use header tags. It’s also crucial to track your results and make adjustments as needed. 

Tools like Google’s Keyword Planner and Google Analytics can help you with this process. Our Digital Marketing Strategist, Ash, is an expert in ensuring your data does the talking. 

Content Creation for Your Customer Segment

Create engaging content that is interesting and relevant to your target audience. Use various content types, such as blog posts, videos, and infographics, to provide value to your customers.

Email marketing can be a powerful tool for driving website traffic and conversions. Use it to nurture leads and convert them into customers. Include a link to your website in each email to drive traffic to your site.

Here are some additional ideas for building more content around the concept of creating engaging and relevant content for your target audience and using email marketing to drive traffic and conversions:

  1. Create a list of tips for creating engaging content, such as using compelling headlines, incorporating visuals, and using storytelling techniques.
  2. Write a case study about a company that successfully used email marketing to increase website traffic and conversions. Include details about their email strategy and the results they achieved.
  3. Create an infographic that visually explains the process of creating and implementing an effective email marketing campaign.
  4. Make a video tutorial showing how to use a specific email marketing platform or tool, such as Mailchimp or Constant Contact.
  5. Write a blog post discussing the importance of segmenting your email list and providing personalized content to different groups of subscribers.
  6. Create a downloadable guide or template that helps with your businesses plan and execute an email marketing campaign.
  7. Write a post comparing different email marketing platforms and outlining the pros and cons of each one.
  8. Create a quiz or interactive quiz that helps businesses determine the best email marketing strategy for your customers needs. 

To create an effective online presence and increase website traffic and conversions, it is important for businesses to create engaging and relevant content for their target audience. This can be done through various content types, such as blog posts, videos, and infographics. 

Email marketing is also a powerful tool for driving traffic and conversions, and can be used to nurture leads and convert them into customers. To optimize the effectiveness of email marketing campaigns, businesses can use segmentation to personalize content for different groups of subscribers, utilize A/B testing to improve performance, and avoid common mistakes. 

Businesses can also benefit from creating tutorials, case studies, and other resources that help them plan and execute successful email marketing campaigns.

Digital Advertising – Data Done Right The First Time

Paid ads, such as Google Ads and Facebook Ads, can effectively reach your target audience. However, it’s important to ensure that your ads are relevant and targeted to the right people. Monitor your ad performance regularly to make sure you’re getting the most out of your budget.

Using paid ads can be a highly effective way for businesses to reach their target audience and increase website traffic and conversions. By carefully selecting the right platforms and targeting the right people, businesses can maximize the effectiveness of their ad spend and get the most out of their budget.

One of the major benefits of using paid ads is the ability to reach a large number of people in a short amount of time. This can be especially useful for businesses looking to promote a new product or service, or for those looking to drive traffic to their website during a specific promotion or event.

Another benefit of paid ads is the ability to target specific demographics and interests. This allows businesses to ensure that their ads are being seen by the people most likely to be interested in their products or services.

It’s important to monitor the performance of paid ads regularly to ensure that they are meeting their goals and delivering a positive return on investment. By analyzing data such as click-through rates and conversion rates, businesses can make adjustments to their ad campaigns to improve their performance and get the best results.

Overall, paid ads can be a valuable tool for businesses looking to reach their target audience and drive traffic and conversions. By carefully selecting the right platforms and targeting the right people, and by monitoring and optimizing ad performance, businesses can get the most out of their ad spend and achieve their marketing goals.

Our Expert Summary 

Ultimately, moving from traditional to digital marketing is a great way to reach a larger, more diverse audience. With the many different platforms available, businesses can tailor their marketing strategies to their target audience, allowing for more effective advertising and a higher return on investment. If you’re looking to step up your marketing game and reach more potential customers, digital marketing is the way to go.

Here at In Front Marketing, we’re the best marketing consultants in Calgary. We’re a results-driven firm that is focused on clarity, confidence, and client satisfaction. If you’re ready to get started with digital marketing, don’t hesitate to contact us.

Using the Customer Journey to Guide Your SEO Strategy

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Search engine optimization (SEO) is an increasingly important tool for businesses to reach their target audiences and maximize their online visibility. With the right strategy, businesses can create a successful SEO campaign that will bring them more customers and leads. However, it is important to understand how the customer journey can guide SEO efforts to ensure maximum success.

The customer journey is the path taken by an individual customer or potential customer as they learn about, explore, and purchase a product or service. As SEO strategies evolve, understanding the customer journey has become increasingly important. It allows businesses to create an SEO campaign that is tailored to their customer’s needs and interests. This article will provide a guide on how the customer journey can be used to guide SEO efforts.

Understanding the Typical Customer Journey

The first step in using the customer journey to guide SEO is to understand the typical stages of the customer journey. While each customer’s journey is unique, there are typically five stages. These include:

1. Awareness: During this stage, customers become aware of a product or service and begin to learn more about it.

2. Consideration: Customers explore their options and compare different products or services.

3. Evaluation: Here, customers narrow down their choices and make a decision.

4. Purchase: During this stage, customers make a purchase.

5. Retention: Customers use the product or service and may become loyal customers.

Using the Customer Journey to Guide SEO

Once you understand the customer journey, you can begin to use it to guide your SEO efforts. Here are five ways to do so:

1. Understanding Customer Intent

The first step in any SEO campaign is understanding the customer’s intent. This involves getting an understanding of the customer’s needs, interests, and motivations. Understanding customer intent can help businesses to create content that is tailored to their target audience. This can help businesses to create content that is more likely to be clicked on and shared.

2. Creating Targeted Content

Once businesses understand the customer’s intent, they can create content that is tailored to their target audience. This can include creating content that answers the customer’s questions and provides helpful information. Creating targeted content can also help businesses to ensure that their content is optimized for the right keywords and phrases.

3. Optimizing for the Right Keywords

Businesses should also ensure that their content is optimized for the right keywords and phrases. This involves researching the keywords and phrases that are most relevant to their target audience. This ensures that their content is more likely to be found by their target audience.

4. Creating a Personalized User Experience

Creating a personalized user experience is another way to ensure that customers are more likely to engage with a business’s content. This involves creating content that is tailored to the customer’s interests and needs. It also involves providing helpful information that is easy to find and navigate.

5. Leveraging User-Generated Content (UGC)

Finally, businesses should leverage user-generated content to engage their target audience further. This involves encouraging customers to review and share their experiences with the business. This can help businesses to create a more personalized user experience and build trust with their customers.

Conclusion

The customer journey is an essential part of SEO that should not be overlooked. Understanding the different stages of the journey and how customers interact with your website provides valuable insight into how to optimize your SEO efforts. 

By considering the customer journey when developing your SEO strategy, you can ensure that your website is optimized for search engines and for customers, resulting in improved website visibility, engagement, and conversions. 

Additionally, understanding the customer journey can help you identify opportunities to provide content that meets the needs of the customers at each stage of the journey, improving the overall customer experience.

If you are looking for marketing companies in Calgary, In Front Marketing is for you! We understand the needs of businesses, so we provide comprehensive marketing solutions to ensure you get ahead of the competition. Mail us today at [email protected] and allow us to help build your strategy!

Making the Transition From Traditional to Digital

Written by

The shift from traditional marketing to digital marketing has revolutionized the way businesses reach and engage with their audience. Gone are the days when traditional media was the main source of traffic for businesses. 

Today, digital marketing enables personalized consumer experiences, which are essential for the success of your business. While traditional marketing tactics can still play a role in your marketing strategy, it’s important to recognize that digital marketing is now at the forefront of reaching and engaging with your target audience. Don’t get left behind – embrace the power of digital marketing to drive your business forward.

As a business, it can be intimidating to adapt to the constantly evolving landscape of digital marketing. Platforms and strategies are constantly changing, leaving even the most seasoned professionals feeling uncertain.

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In Front Marketings Process to Transforming Your Traditional Marketing Tactics To Digital

But don’t let this deter you – the digital world is full of opportunities for your career and business. If you’re considering making the switch from traditional to digital marketing, or simply want to upskill, this blog will provide you with an overview and help you identify your transferable skills.

Digital marketing has fundamentally changed the way we interact with our potential customers, giving them more control over how they consume advertising. Technology like artificial intelligence and virtual reality are becoming increasingly prevalent in marketing campaigns, and it may seem like everything is moving too quickly to keep up with. But with the right mindset and determination, you can thrive in this exciting and dynamic industry.

Website – Your Digital Powerhouse & Presence

First and foremost, take a good look at your website. It should be the cornerstone of your digital marketing strategy. It’s the hub of your online presence and where customers learn more about your company and what you offer. Make sure your website is up-to-date, mobile-friendly, and optimized for search engines.

It’s also a good idea to add high-quality, valuable content to your website on a regular basis. This can include blog posts, articles, infographics, videos, or other types of media that provide information or entertainment to your target audience. By consistently adding new content to your website, you can improve its ranking in search results and keep visitors engaged.

Are you aware of who’s engaging with your content? 🤔⁣⁣

If not, then #infrontyyc has the solution for you. Our innovative audience profiling allows you to identify and understand your target audience’s wants, needs, and interests.⁣⁣

Do You Know Your Audience? 

Next, it’s important to understand your audience. Analyze your current customer base and create buyer personas to get a better understanding of their needs and interests. This will help you create effective digital marketing campaigns that resonate with your target audience.

To build out this idea, you could consider the following:

  1. Conduct market research: This can include surveys, focus groups, or online analytics tools to gather data on your audience.
  2. Define your buyer personas: Use the information you gather from your market research to create detailed profiles of your ideal customers. Be sure to include information about their demographics, pain points, goals, and interests.
  3. Use this information to create targeted campaigns: Once you have a good understanding of your audience, you can use this information to create digital marketing campaigns that are tailored to their needs and interests. This can include email marketing campaigns, social media ads, or targeted content on your website.
  4. Monitor and adjust your campaigns: As you run your campaigns, be sure to track their performance and make adjustments as needed. This can help you fine-tune your marketing efforts and ensure that you are reaching your target audience effectively.

What better way to explore your local area than by checking out the amazing businesses, places, and services that call it home?

At #infrontyyc, we are committed to making sure you are in the know about all the amazing things to do, see, and experience in your city.

Look At Your Local Listings – What Do You See?

Make sure your business is listed in all the local directories, such as Google My Business, Yelp, and Bing Places. These directories will help customers find your business and provide important information about your services and location.

Here are a few additional points you can include:

  1. Claim your business listings: In addition to the directories mentioned, there may be other local or industry-specific directories that are relevant to your business. Be sure to claim your listings on these platforms and provide accurate and up-to-date information about your business.
  2. Add photos and videos: Visual content can help attract potential customers to your listings and give them a better sense of what your business has to offer. Consider adding photos of your products or services, as well as videos that showcase your business in action.
  3. Encourage reviews: Customer reviews can be a powerful marketing tool, as they provide social proof of the quality of your business. Encourage your satisfied customers to leave reviews on your local business listings.
  4. Optimize your listings: Be sure to include relevant keywords in your business descriptions and titles, as well as in any categories or tags. This can help improve the visibility of your listings in search results.
  5. Monitor and manage your listings: Regularly check your local business listings to make sure the information is accurate and up-to-date. You should also respond to any customer reviews or inquiries in a timely and professional manner.

Your #customer insights have powerful stories to tell. But do you know how to interpret them?

At #infrontyyc, we’ve got you covered! Use our advanced analytics tools to decipher even the toughest customer data. Get ready to unearth untold secrets and gain valuable insights into their buying habits! #DataAnalytics

Achieve success in no time with easy-to-use dashboards and reports that will save you processing time. Unlock the potential of your customers’ feedback today! #SpeedUpYourBusiness

Customer Insights Speak Volumes – Can You Decipher Your Data?

Use customer data to gain valuable insights into how your customers interact with your digital marketing campaigns. This will help you understand which channels are most effective, what content resonates with customers, and what strategies need to be optimized.

Here are a few additional points you can consider:

  1. Set specific goals for your campaigns: Before you start collecting customer data, it’s important to have a clear idea of what you want to achieve. This could include goals like increasing website traffic, improving conversions, or generating leads.
  2. Use analytics tools: There are a variety of tools available that can help you track and analyze customer data. For example, Google Analytics is a popular choice that provides insights into website traffic, demographics, geography and customer behavior.
  3. Collect data from multiple sources: There are many different ways that customers can interact with your digital marketing campaigns, so it’s important to track data from multiple sources. This could include website analytics, email marketing metrics, social media analytics, and more.
  4. Analyze the data: Once you have collected data from your campaigns, it’s important to take the time to analyze it and draw insights. Look for trends and patterns in the data, and use this information to inform your marketing strategies.
  5. Use the insights to optimize your campaigns: Based on the insights you gain from your customer data, you can make adjustments to your campaigns to improve their effectiveness. This could include optimizing your website for conversions, creating more targeted email marketing campaigns, or adjusting your social media strategy.

Here at In Front Marketing, we take the time to understand your customer insights.

The transition to digital marketing can seem daunting. But don’t worry; we got you.⁣⁣

Let us help you make this journey easier by providing #socialmedia advice tailored to your needs. 🤩 🤓

Get familiar with the basics of digital marketing and understand how #brandname can help you succeed in this age of ever-evolving technology.⁣⁣

Discover the potential of social media marketing and the successful strategies that will propel your traditional business into a modern digital presence. Make sure to use #brandname for tips and tricks.

Advice On Social Media

Choose the right social media channels for your business. Different channels appeal to different audiences, so it’s important to choose the ones that are most relevant to your target market. For example, Instagram is great for visual businesses, whereas Twitter is great for customer service.

Here are a few additional points to consider:

  1. Determine your goals: Before you decide which social media channels to use, it’s important to know what you want to achieve. Do you want to increase brand awareness, drive traffic to your website, or generate leads? Knowing your goals will help you determine which channels are most appropriate for your business.
  2. Research your target audience: Look at your customer demographics and behaviors to get an idea of which social media platforms they are most likely to use. This will help you narrow down your options.
  3. Evaluate the features of each platform: Each social media channel has its own unique features and capabilities, so it’s important to consider how these align with your business goals and target audience. For example, Instagram is known for its visual content, whereas LinkedIn is geared more towards professional networking.
  4. Consider your resources: Managing multiple social media channels can be time-consuming, so be sure to consider the resources you have available before committing to a particular platform. It’s better to do a few channels well rather than spreading yourself too thin.
  5. Experiment and track your results: It’s okay to try out different channels and see what works best for your business. Be sure to track your results and make adjustments as needed.

For a further look into what social media strategy works best for your business, check out this article or reach out to one of our social team members now – Tarila Uti or Robyn Jenks.

Looking for something? Tired of scrolling endlessly through your search results page? We’ve got the perfect solution! #infrontyyc Power of Search is here to save the day.

Discover all the information you need faster and easier with our advanced search capabilities. You can find what you need in just a few clicks using keywords, filters, and other tools.⁣⁣

Look no further – #infrontyyc’s Power of Search is here to make your life easier!⁣

Content – Launching the Power of Search

Learn the basics of search engine optimization (SEO) to ensure that customers can easily find your website. SEO involves optimizing your website content with the right keywords and phrases and your website’s design and structure.

Here are a few additional points to consider:

  1. Research keywords: Identify the keywords and phrases that your target audience is using to search for businesses like yours. Use tools like Google’s Keyword Planner or Ahrefs to find relevant keywords and see how much traffic they are getting.
  2. Optimize your website’s content: Use the keywords you’ve researched to optimize your website’s pages and blog posts. This includes the titles, headings, and body content of your pages. Be sure to use the keywords naturally and avoid keyword stuffing.
  3. Use header tags: Header tags (H1, H2, etc.) help search engines understand the hierarchy of your content and give your pages an SEO boost. Be sure to use them appropriately and include your target keywords in at least one of your header tags.
  4. Optimize your website’s design and structure: In addition to the content on your website, the design and structure can also impact your SEO. This includes things like the loading speed of your pages, the use of internal and external links, and the organization of your content.
  5. Monitor and track your results: Use tools like Google Analytics to track your website’s performance in search results and see how your SEO efforts are paying off. Make adjustments as needed to improve your ranking.

In order to improve your website’s search engine ranking, it’s important to research and use relevant keywords, optimize your website’s content and design, and use header tags. It’s also crucial to track your results and make adjustments as needed. 

Tools like Google’s Keyword Planner and Google Analytics can help you with this process. Our Digital Marketing Strategist, Ash, is an expert in ensuring your data does the talking. 

Content Creation for Your Customer Segment

Create engaging content that is interesting and relevant to your target audience. Use various content types, such as blog posts, videos, and infographics, to provide value to your customers.

Email marketing can be a powerful tool for driving website traffic and conversions. Use it to nurture leads and convert them into customers. Include a link to your website in each email to drive traffic to your site.

Here are some additional ideas for building more content around the concept of creating engaging and relevant content for your target audience and using email marketing to drive traffic and conversions:

  • Create a list of tips for creating engaging content, such as using compelling headlines, incorporating visuals, and using storytelling techniques.
  • Write a case study about a company that successfully used email marketing to increase website traffic and conversions. Include details about their email strategy and the results they achieved.
  • Create an infographic that visually explains the process of creating and implementing an effective email marketing campaign.
  • Make a video tutorial showing how to use a specific email marketing platform or tool, such as Mailchimp or Constant Contact.
  • Write a blog post discussing the importance of segmenting your email list and providing personalized content to different groups of subscribers.
  • Create a downloadable guide or template that helps with your businesses plan and execute an email marketing campaign.
  • Write a post comparing different email marketing platforms and outlining the pros and cons of each one.
  • Create a quiz or interactive quiz that helps businesses determine the best email marketing strategy for your customers needs. 

To create an effective online presence and increase website traffic and conversions, it is important for businesses to create engaging and relevant content for their target audience. This can be done through various content types, such as blog posts, videos, and infographics. 

Email marketing is also a powerful tool for driving traffic and conversions, and can be used to nurture leads and convert them into customers. To optimize the effectiveness of email marketing campaigns, businesses can use segmentation to personalize content for different groups of subscribers, utilize A/B testing to improve performance, and avoid common mistakes. 

Businesses can also benefit from creating tutorials, case studies, and other resources that help them plan and execute successful email marketing campaigns.

Digital Advertising – Data Done Right The First Time

Paid ads, such as Google Ads and Facebook Ads, can effectively reach your target audience. However, it’s important to ensure that your ads are relevant and targeted to the right people. Monitor your ad performance regularly to make sure you’re getting the most out of your budget.

Using paid ads can be a highly effective way for businesses to reach their target audience and increase website traffic and conversions. By carefully selecting the right platforms and targeting the right people, businesses can maximize the effectiveness of their ad spend and get the most out of their budget.

One of the major benefits of using paid ads is the ability to reach a large number of people in a short amount of time. This can be especially useful for businesses looking to promote a new product or service, or for those looking to drive traffic to their website during a specific promotion or event.

Another benefit of paid ads is the ability to target specific demographics and interests. This allows businesses to ensure that their ads are being seen by the people most likely to be interested in their products or services.

It’s important to monitor the performance of paid ads regularly to ensure that they are meeting their goals and delivering a positive return on investment. By analyzing data such as click-through rates and conversion rates, businesses can make adjustments to their ad campaigns to improve their performance and get the best results.

Overall, paid ads can be a valuable tool for businesses looking to reach their target audience and drive traffic and conversions. By carefully selecting the right platforms and targeting the right people, and by monitoring and optimizing ad performance, businesses can get the most out of their ad spend and achieve their marketing goals.

Our Expert Summary 

Ultimately, moving from traditional to digital marketing is a great way to reach a larger, more diverse audience. With the many different platforms available, businesses can tailor their marketing strategies to their target audience, allowing for more effective advertising and a higher return on investment. If you’re looking to step up your marketing game and reach more potential customers, digital marketing is the way to go.

Here at In Front Marketing, we’re the best marketing consultants in Calgary. We’re a results-driven firm that is focused on clarity, confidence, and client satisfaction. If you’re ready to get started with digital marketing, don’t hesitate to contact us.

How the Website’s Graphic Design Affects Web Development

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Learn how the graphic design of your website impacts web development. Understand the importance of a strong design foundation and how it can help you get the most out of your website. Discover how to create an effective user experience, optimize for SEO, and more.

How Website’s Graphic Design Affects Web Development

The development of a website comprises a vast array of disciplines and methods that collaborate to achieve corporate goals. Visual design is a crucial component of the development process. Therefore, companies must implement it effectively.

Understanding the function of graphic design in web development will help you achieve long-term success on the Internet. It enables you to achieve your branding and marketing goals and simplifies recruiting new clients for your clinic.

The information below will assist you in comprehending the crucial function that graphic design plays in your website development.

1. Improves User Engagement

Web designers are experts at creating user-friendly websites that maximize visitor engagement. Smart web design should place more emphasis on simplicity than complexity. Because of this, skilled site designers can incorporate your brand while providing a pleasurable online experience. 

In addition, a well-designed website makes it easy for users to find the information they want. The client experience must be flawless if you want to increase sales. If it takes less time to find the correct information, potential customers can get frustrated and leave.

Thanks to good web design, search engines can better crawl and understand your website. Doing this makes you more visible to potential clients looking for services or goods like yours.

2. Increases Brand Awareness

Before getting further information, customers want to know who they are doing business with. When someone visits your website, they should be able to comprehend who you are and what you do immediately. 

Therefore, your website should enhance your brand’s image. A successful website that communicates the core principles of your brand can be made with the help of excellent graphic design. To ensure that customers remember your brand throughout the purchasing process, they use logos, fonts, and other visual elements that align with your overall brand strategy.

3. Enhances Visual Appeal

Visual attractiveness is the first thing that visitors notice about a website. It is crucial if your website is also the central conversion point for your business. In other words, the colours, fonts, and pictures should urge the visitor to explore your product more. 

It must captivate and maintain the reader’s interest. Graphic design can aid in this endeavour. Graphic designers can help construct websites with the necessary images to grab visitors and encourage further exploration.

4. Increase Conversion Rates

Your website’s primary goal may be to generate leads. You want to retain their contact information whether leads sign up for your newsletter or turn into sales on your website. As a result, generating high-quality leads depends on how your brand is presented on your website. 

Visitors who can’t find what they’re looking for on your website aren’t likely to convert. Prospects who are further along in the purchasing process are also something you want. Your website’s data can be used to distinguish between visitors who intend to buy and those who are just browsing.

Conclusion

It is easy to see why graphic design is necessary for website creation. You must collaborate with experts who understand how to use the design process to meet your unique business objectives. 

There may already be professional designers working on your website. If not, you should consider it a prudent investment. A well-designed website can be the difference between success and failure. It will also decide between high bounce rates and strong engagement, resulting in increased sales revenue.

If you’re searching for marketing companies in Calgary to work on your graphic design for web development, In Front Marketing is here for you! Our experienced marketing professionals design and develop effective online marketing campaigns. Contact us today!

Building Content that Speaks to Industry Authority

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Content authority is the ability to influence the decisions that your audience makes about what to read, watch, and buy, based on your knowledge and expertise in the topic. Building content authority is important because it helps to establish trust and credibility with your audience. This can lead to increasing the likelihood that they will share your content with others.

In this article, we will explore several ways to build content authority.

These include:

  • Writing compelling headlines
  • Making your content easy to read
  • Creating useful and informative content
  • Sharing your content on social media
  • Reaching out to influencers
  • Speaking at conferences and events
  • Creating an ebook or online course
  • Making guest appearances on podcasts and webinars

BANG – Capture the Attention with Killer Headlines

One key way to build content authority is to write compelling headlines that grab the attention of your audience. Headlines should be clear, to the point, and use power words, numbers, and emotions to draw readers in.

In addition to strong headlines, you should also make sure that your content is easy to read. This means breaking up your text into small paragraphs. We use subheadings, and incorporating images and videos to make your content more visually appealing.

Your headline is the first thing that people see when they come across your content, so it’s important to make it count. Use action verbs and incorporate keywords to make your headline attention-grabbing and informative. For more tips on writing compelling headlines, check out this article from Neil Patel.

Priceless Value for Your Customers

Another important aspect of building content authority is creating useful and informative content. Your content should be well-researched and accurate, and should aim to help your readers solve problems or learn something new.

Sharing your content on social media is also an effective way to promote your content and reach a larger audience. You should share your content on all major social media platforms, as well as niche platforms related to your industry.

Offer practical advice, share your expertise, and provide valuable resources that your customers can use. This will help establish your credibility and build trust with your audience. As Forbes states, the importance of providing value is key. 

Hello – Networking with Influencers

One way to reach even more people is by reaching out to influencers. These individuals have a large following who can help promote your content. You can connect with influencers through emails, direct messages, or social media.

Understanding the importance of networking with influencers in your industry can assist you in gaining exposure. 

One Ticket Please – Attend Events

In addition to reaching out to influencers, you can also build your content authority by speaking at conferences and events. This allows you to reach new audiences and demonstrate your expertise in your field.These benefits can apply to your business in so many ways. 

Attending events in your industry can be a great way to network, learn from other thought leaders, and stay up-to-date on the latest trends. Look for conferences, trade shows, and other events that are relevant to your industry and make an effort to attend as many as possible.

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Creating an ebook or online course is another way to establish yourself as an expert in your field. This also provides valuable information to your audience in different formats. Finally, making guest appearances on podcasts and webinars is an effective way to promote your content. We can then reach new audiences, while also showcasing your expertise.

By following these tips, you can effectively build content authority and establish yourself as a trusted source of information in your industry. This will help you to reach a larger audience and ultimately drive more traffic to your website.

Building Authority Using Valuable Content, Speaking & Events, Headlines, and More.
Building Authority Using Valuable Content, Speaking & Events, Headlines, and More.

Meet with Us Now

Let us become your marketing partner that it is here to help you with your business. Dont wait – contact In Front Marketing today. We’re a digital marketing agency that specializes in content marketing in Calgary.

We help businesses reach their goals by posting high-quality content on their websites and social media platforms. Reach out to us today to get started!

5 Differences Between Copywriting and Content Writing Online

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Running a website requires more than excellent optimization to rank on search engine results. It also needs high-quality content to attract more users to read, visit, or explore the websites containing information for products and services. But what is content creation?

Content creation is the process of developing and curating content for distribution. It can take many forms, including blog posts, articles, infographics, videos, and more. However, content writing and copywriting are the more popular forms. But which one’s better? Read on to learn more.

1. Purpose

Content writing is more focused on a brand’s message. The purpose is to engage the audience and educate them about the brand. It also contains specific information people may look for about the products and services offered by businesses.

Copywriting, on the other hand, is more focused on the user. The purpose is to sell the product or service and convince the user to buy or use it. It also uses more engaging and descriptive words to attract potential customers to secure a sale.

2. Length

Content writers create longer articles that are more informative. The length can range from a few hundred to a few thousand words. It is also more engaging and informative than a sales pitch. Content length also influences search result rankings, helping websites do well.

Copywriting is shorter and more to the point, and the length can range from a few sentences to a few paragraphs. Sometimes, it only uses phrases at most. It also uses persuasive and compelling words to convince the user to act on the offer.

3. Emotion

Content writing is more emotional, informative, and engaging. It’s designed to make people feel something, connect with the audience, and make them like and trust the brand. It is more about providing value and engaging with users.

Copywriting is more about making people act. It is designed to make people buy something, sign up for something, or be aware of something. Copywriting ensures every word is straightforward, highlighting the benefits of buying or subscribing to the product or service.

4. Tone

Content writing is more relaxed and informal because it builds relationships and connects with the audience. Think of the tone in content writing as more like a conversation. Readers should feel like they learn new things from friends or people they trust.

Copywriting is more formal and persuasive because it is designed to convince the audience to buy or subscribe to something. The tone is more like a sales pitch or an advertisement, ensuring customers will get the best deal possible once they support the company.

5. Call to Action

Content writing is more informative and educational, helping the audience understand what they need to know. The call to action focuses on helping the audience solve their problem. In a way, it ensures readers the help they can receive from the company.

Copywriting is more persuasive and is designed to get the audience to buy a product or subscribe to a service. The call to action focuses on getting the audience to support the company. It usually prompts readers to purchase or subscribe to something.

Conclusion

Copywriting and content writing are both critical for businesses. They are two distinct writing styles that can help companies to achieve their goals. The important thing is to know when to use each of them.

Content writing is more informative and educational. It helps the audience understand what they need to know. Copywriting is more persuasive and is designed to get the audience to buy a product or subscribe to a service.
In Front Marketing is a marketing agency based in Calgary. We specialize in content advertising, helping clients reach their goals by posting high-quality content on websites and social media platforms. Learn more about our process from our marketing strategists in Calgary by booking an appointment on our website today.

5 Benefits of Launching a Company Website for Businesses

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Launching a company website allows businesses to expand beyond physical stores. Websites open opportunities for growth, reaching a new audience, and/or building a new audience. It can also help companies to build their brand and create a professional image. These are all very key components to a digital strategy in the marketing world.

Building a website can be a lot of work, yet it’s worth it if you want to challenge improvements and expansions in business. What are the benefits of launching a company website for businesses, you ask? Here are some ideas based on what we have found in Q4 of 2022:

1. Drives Traffic

One of the most important reasons businesses should launch a company website is that it can drive the business’s traffic. A website can be a great marketing tool, helping companies to reach new and potential customers. When considering traffic, there is both organic and paid traffic – there is a very distinct difference. Understanding your website’s intent and current score should be evaluated to see where the largest opportunity is for your business. 

If you are considering launching a website for your business, you should keep a few things in mind, such as starting with a clear purpose. Once you have a clear intent, you can start developing your website design and your content. 

2. Converts Leads to Sales

Another reason businesses launch company websites are because they can turn leads into sales. They are a great way to showcase products and services and encourage customers to purchase, serving as a platform where customers can learn more about the brand.

A few variables to consider when evaluating as a consumer:

Loading Time – does the website show up right away?

Navigation – is the website easy to use?

Intent – does it serve the purpose of  your audience?

Design – Is the layout clear and concise? Does the text makes sense?

Reliability – Does the website show up properly? 

Current – Content and all security are updated frequently

A website can also help you establish yourself as an expert in your industry. Companies can establish themselves as thought leader when they provide insightful and helpful information. As a result, it can help you attract more leads and convert them into customers.

Examples of trust factors for an audience:

Consumer Reports

Reviews and/or Case Studies 

Price

Services 

Social Media Channels – Instagram, Facebook, Linkedin, Twitter, TikTok, Snapchat

Engagement – contact us form, chat widgets, and accessibility

3. Boosts Social Media Engagements

Another reason businesses launch company websites are because they can boost social media engagements. By including social media buttons or links on the website, companies can make it easy for visitors to like, share or follow their social media accounts.

Remember, the audience wants to engage for an intent. As businesses, we need to ensure that our intent is clear and our consumers can acquire an answer to the query they have. Every form of interaction should serve a purpose. 

By increasing social media engagement, businesses can build relationships with current and potential customers, generate brand awareness, boost loyalty, and drive sales and leads. Using social media along with a company website should double down on results. 

4. Improves Link Building

Link building is an essential aspect of SEO. It involves getting links from other websites to your website. The more links you have, the higher your website will rank in search engine results pages. There are a few different ways to go about link building and this needs to be strategically considered. 

A way to build links is to create high-quality content that other website owners want to link to, such as a blog post, infographic, or video. Other website owners will likely relate to it if you can create precious content. 

See the common theme? What is the value you are providing to your audience? This will assist in creating a backlink strategy to align with your content marketing. 

5. Solidifies Brand Reputation

Content marketing is a great way to build your brand reputation. By creating quality content, you can show your audience that you’re an expert in your field. It will help you build up trust with your audience, as it should have value. If you can build trust with your audience, they’ll be more likely to do business with you. 

This does not happen overnight – trust takes time and consistency! 

Websites can become the platform to launch content marketing campaigns. People will associate your brand with quality and trust if they see your brand appearing on search results pages. Over time, this can solidify your brand reputation and help your business gain more customers.

quote about trust

Conclusion

Launching a company website can become beneficial for businesses. In today’s day and age, people will always try to find information online. Therefore, having a website where they can search for the information they need should help businesses get ahead of others.

On the other hand, having a website should also help businesses convert leads to sales. Launching a company website can significantly improve the business’s visibility, save money, and collect valuable customer data.

If you are uncertain if your website needs work, feel free to check out our take on Website Redesigns & Rebuilds. 

In Front Marketing is an advertising agency based in Calgary helping businesses establish and expand their reach online. We aim to promote companies and help them dominate their niche through content advertising. Our team of marketing strategists should design a campaign to target a specific audience and bring the client’s products and services forward. Inquire on our website or book an appointment today.

Understanding Intent – Users and the Functions of Search

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Learn how user intent shapes online behaviour and why it needs to be accounted for. Understanding User Intent means you can curate your content to make the search queries. 

User intent means nothing but the intention of the user when they are searching for something. It speaks to the goal they have in mind when they are looking for something. On the browsers, this transcends all search queries. Users often take to these browsers for answers or solutions to their needs. 

Understanding the intent behind your user’s search queries will help you appear in relevant search queries. The better quality of content, the better visibility you acquire in searches. According to Quora, Google has 90.46% of the market share worldwide, with 63,00 searches per second on any given day and the average person conducts 3-4 searches each day. 

This means that businesses should be providing a solution to the problem that their end-user may be facing. This is important when we are looking to optimize your content so that it is relative to the search terms being used. This is why businesses may be turning to Search Engine Optimization, Content Creation, and Content Optimization to improve their user’s journeys. 

What is the Role of User Intent in SEO?

When your users type words into the search query, these are termed keywords. These can be short, medium, or long-tail words, depending on how the user’s intent. The relevance of these words plays an important part, as it is how businesses will optimize their content, as this is how your business will show up in the search results. With sound content, that serves the intent, your business can then improve rankings, which will increase your chance of getting your user to notice and purchase from you. 

Here is why the importance of understanding your buyer persona is crucial, as the intent relies on knowing your keywords, website user experience, and your content. This is why we recommend a baseline audit or client discovery call, as you have to understand where your content currently is and what your goals are. 

various roles with the most frequent questions
Intent drives your content as it provides value to your audience.

What types of Intent drive our Users?

This is broken into two main categories: Lower User Intent and High User Intent. This will also allow you to see what current point the users are at in your journey. We use these two buckets to then further classify the user based on a specific understanding of the user intent.

These are then broken down into further classifications to have a more specific understanding of user intent. 

In Front Marketing Intent Chart for Content
In Front Marketing Chart for Content Intent.

Low User Intent 

General terms are searched. They may not be looking to buy something or be actively driven toward a purchase decision. A great example is when someone is looking for the definition of words. Low user intent is further classified by navigational and informational intent. 

Navigational Intent 

A user is trying to find a specific website or domain, or page. The user is looking for ways to navigate your site. This should be a fairly quick journey, with as little fuss as possible. Ensure the website is easy to navigate, with clear and concise information about your products and services. We tend to see very prominent landing pages used for this intent. 

Navigational Intent is Important as the users remember your site and are most likely to recommend it to their peers. This type of intent also helps you understand the strengths and weaknesses of the website. With the help of heatmaps, we can see which pages are doing well, which products are striking a chord with users, and which ones are not relevant. You can also gauge whether or not your customers are finding it easy to complete the desired action or simply dropping off. 

Informational Intent 

Information is when a user wants to find information about something. Typically, this is why you want to be on the first page of a search when your target audience is looking for something. This is how we build brand authority and trust. Being able to provide prospects with the information that they are searching for may not lead to conversions at first, but it will assist in conversions for remarketing purposes. 

How to optimize your content for this purpose is to ensure that there are consistency, clarity, and results. Ensure you are updating your content, titles are clear and straightforward and they include relevant keywords with high search volumes. 

These intents are important as the majority of searches are with the intent informational, making it the most common type of intent. This is crucial and you need to understand this user intent well before putting out content. Good Informational and educational content will help build brand visibility and start the path for future growth opportunities. Creating familiarity with your users and providing value helps in keeping your audience engaged, with conversions to loyal paying customers in the long run. 

Some Examples of Informational Intent Keywords:

How to do marketing 

tutorial on social media posting 

Resources for Website Design & Development 

High User Content 

This intent signifies a determined intent for the searcher to convert and become a paying customer. It could be buying a product, service, subscription, and anything that involves completing an action in exchange for some value.  These types of users are looking for extremely specific information that may drive them toward a purchase decision. High user intent is further classified into transactional and commercial intent. 

Transactional Intent 

This type of user is the most likely to convert. They have the intention of completing a transaction or purchase. Their searches are very direct, as they often use very specific transactional keywords, such as “buy Blazer EV” or “Digital Marketing –  In Front Marketing”

The focus for this intent should be on a clear and concise landing page. More than content, you should be focusing on a smooth check-out process for people with this type of user intent. If there is any complexity at the check-out, people may drop off or head over to a competitor site. Your Calls-To-Action on all pages is well-placed and leads the users to the desired location to complete the action. 

Users with this type of intent are revenue for your business. These people are action-takers, and you need them to help you keep growing. These users have more or less made up their minds about making a purchase, so half your battle is already done. The last step of the process can be achieved with a hassle-free and intuitive check-out process. 

Some examples of transactional Intent: 

Buy Child Hockey Skates

iPhone 14 in stock near me 

Digital Advertising Calgary 

Commercial Intent

This intent shows when a user has a transactional intent but wants to find more information before making a purchase. It is a blend of informational and transactional user intent. It is not uncommon that people want to be certain of their purchase, especially if they are making big buy decisions. They often check reviews or create a shortlist before making a purchase. 

Optimizing for Commerical Intent

You need to make sure that you provide adequate data points on your website that assists users. This can be in the form of reviews on the website or blogs that feature content on how your products or services can be helpful. 

Commercial intent is important are considered Revenue Builders, as they mean a lot to your business goals and customer retention rates. 

Examples of Commercial Intent Keywords

iPhone 14 vs iPhone 14 Pro Max 

Google Advertising vs Traditional Print Advertising 

Understanding the user intent is the first step in building a successful business with your target customer in mind. Your services and products can be top of the line, yet if you do not know your customer intent, you could be losing customers, or unable to maintain growth. Your business priority must always be to target user intent and keep developing optimized content for each stage of the user journey.

Marketing Goals
Marketing Goals

Takeaways:

Enhancing your business’ SEO Strategy is possible when you have a full understanding of user intent at each stage of the journey. 

Navigational Intent may be low user intent but is key to capturing your audience.

Informational intent leads a business to create a knowledge bank for its target users. Given the endless search volumes, it is necessary that businesses provide resources and education to serve their user’s needs.  Defining a transaction means your business is of the utmost importance. Subscribers for a newsletter. Focusing on commercial user intent can work on filling an important gap in your user’s purchase journey. 

How to Find User Intent?

To find a user intent for a specific product, service, or topic, conduct generic research on a search engine and see the top results. Any information that is found will give you a fair idea of the user intent for that niche. 

Why is User Intent Important? 

It is necessary to understand the intent of your users because it helps create more engaging content. It also helps optimize content as per the users buying intent. 

How do you measure user intent? 

You can use Google Analytics and see what keywords people are using when they visit your site. This will help you understand your intent of users and provide them with content that will be most relevant for them. You can also use a heatmap tool like Hotjar, which will assist in identifying where your visitors click more on the website so that you can see what kind of information they are looking for. 

What is intent optimization?

Intent optimization is nothing but providing tour target users with the best answers to their immediate queries. These can be completed in numerous ways. 

Reach out to In Front Marketing to see how your content evaluates for your Customer Persona. Our team is here to help with all your marketing needs.

What To Know About Customer Journey and Buyer Personas

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Customers have more methods to contact businesses than ever before, but this does not always result in a pleasant customer experience. Personalizing the customer experience is important to many firms, yet they lack the resources and knowledge to improve the customer journey. Only a few businesses believe they have the required tools to offer exceptional client experiences.

Customer journeys that span numerous channels and devices might make experience optimization difficult. Data silos, fragmented marketing, and uneven budgets all contribute to a less-than-seamless user experience.

Read on to discover more about the customer journey and buyer personas today.

Understanding Customer Journey

Customer journey involves a customer’s experience with your brand, product, or service. It encompasses both direct and indirect connections, such as contacting customer service or learning about a brand during an event.

The customer journey is a path that includes distinct brand interactions and marketing touchpoints. Marketers can modify their marketing strategy based on each consumer’s journey through your website, customer service, and other brand channels.

Marketers frequently direct customers toward a customer journey that they believe will result in the best outcome for both the company and the customer. One example is by delivering targeted adverts and personalized content to improve brand awareness.

Understanding Buyer Persona

A buyer persona describes your target audience. This is a character created after conducting research on the target audience. You must gather sufficient data about your customers to craft this persona.

This buyer persona will be given a name, demographic description, and behavioral profile. Through this, you will better understand objectives, pain points, and purchasing trends. 

Maintaining consistency in your product development, brand voice, and social platforms can be made easier by keeping your customer personas in mind.

Making the Most of These New Marketing Tools

Many firms understand the dangers of focusing just on one area of the client experience. Chief marketing officers expect to increase spending by 50% over the next two years across the entire buyer journey.

Investing in these areas without first understanding how contacts feel, what material they want, and how they want to interact with a firm will almost always fail. Buyer personas and customer journey mapping are popular marketing strategies that really allow a company to understand their journey and their actions that could impede your marketing strategies.

Buyer persona marketing could indicate a big shift in a company’s marketing strategy. Customer path maps can also help customers better their evaluation and purchasing decisions.

Reimagining the Marketing Strategy

Instead of treating the buyer experience as an afterthought, show client empathy. Instead of focusing on your products, services, and solutions, use a customer-centric approach that involves understanding their emotions towards a product or service, their needs, and more.

Knowing these can help you understand what your buyers are going through and what they want to achieve. Empathy will help your message resonate by incorporating it into your marketing and go-to-market plan. Instead of selling items, you will become a helpful concierge that responds to inquiries and is on their team.

Consider how your words could appeal to your target audience’s inner ideas and sensations rather than features, specs, and public benefits, as your competitors do. 

Conclusion

Going for a buyer-centric marketing strategy is a straightforward method. You’ll need to add some new tools to your digital marketing toolbox to execute this. 

Simply create buyer personas that reflect your customers first. You will use this information to develop customer journey maps that show how contacts interact with you throughout and after the purchase process. Then, you can provide customers with the extraordinary experience they want.

Are you looking for marketing strategists in Calgary? In Front Marketing is here to put you ahead of your industry competitors. Get in touch with us today to learn more!

The 2022 Digital Marketing Trends You’ll Run Into

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In today’s digital era, online marketing has become crucial for businesses. People can browse articles, email friends, and search for information on the web, so sharing content and interacting with the content is a large part of digital marketing.

With today’s technology, so much is possible. From SEO to email marketing, successful digital marketing strategies aren’t just something that should be read or heard; they should be seen, felt and experienced.

Here are some emerging digital marketing trends that may be useful to your campaign:

1.  The Use of AI and Automation

Automation has changed the way many websites are designed. People can now schedule posts, send emails and update social media accounts without human interaction. Through automation, businesses can build trust, create leads and retain customers without worrying about the time investment or human error.

On the other hand, the use of AI is becoming more advanced, making it an essential aspect of digital marketing. AI can help you to market better by providing you with information and data that can be used to improve your SEO and reputation management, among other aspects.

2.  Storytelling in the Digital Landscape

People keep scrolling down their Facebook or Instagram feed and are exposed to a variety of posts from brands that they love. However, most of them don’t even see the post. The reason? Too much clutter. Brands are constantly creating content that is not relevant and doesn’t target the right users.

Brands should focus on the three key elements of a story to create the perfect story instead of just publishing content. The three key elements are characters, plot and perspective.

3.  Influencer Marketing Getting Stronger

Influencer marketing is an important part of any digital marketing strategy. Companies can to hire influencers to promote their products to their followers. This allows them to reach their desired audience and build long-term relationships with their customers.

Influencer marketing is growing fast, and companies are finding it hard to choose the right influencers. The influence score has been introduced as a way to measure an influencer’s social following and the quality of their content.

4.  Shorter Videos

YouTube and other platforms have made it possible for brands to create videos that are shorter than 15 seconds. These videos are called micro-videos, and they have gained popularity in the last few years because they are quick and easy to produce.

They are similar to the old-fashioned GIF, but they are better because they are more attractive to viewers. While they may appear to be a bit strange at first, they are actually good for brands since they will help connect with audiences faster.

Conclusion

As the digital landscape is constantly changing, the way brands market themselves is also changing. New trends are popping up all the time, so it is necessary for you to follow the right digital marketing trends to keep your customers engaged and coming back to your website.

This is why you need to work with the best if you want to achieve success for your business.

Get the results you want from your digital campaign, with the help of a digital marketing agency in Calgary. We’ll help you come with a clear strategy that will help you reach your goals.

Connect with us, and cut through the noise!